You Asked For It

Sometimes you have to give people a taste of their own medicine.


After being on intellectual ice for the past several months, I’ve patiently observed and reserved judgement regarding the current status of the United States of “Amurika”.  The ice has thawed, and the chains are off.  The whirlwind of dysfunctional our country has been sucked into has very serious dangers abroad, not to mention the “us vs. them” mentality which has a net sum of zero progress with anyone, anywhere, and at any time.  How the hell do you go from a world leader such as Barack Obama to an insecure bully in Trump that uses material wealth to oppress others?  Guess what?  You asked for it.

Peeling back another layer of the social onion, I notice the self hatred amongst the masses.  When the norm is to belittle others from everything including shoes to hair in order to create foundations of superiority for self, it’s distressing.  Combine it with thinking having branded items of luxury automatically elevates one to some imaginary status of prestige.  The brainwashing of the consumer is at an all time high, and technology is contributing to “dumbing down” of the rank and file caught in the illusion of what might be instead of what is.  Guess what?  You asked for it.

Self confidence ia at an all-time low.  Appearances are all false.  Nothing is what you think you see.  Everything is an illusion.  When reality does present itself, word games play on the mind, creating doubt, then ultimately through repetition, forcing the “marks” to  repeat the same lie your true consciousness is roaring as fraudulent.

Smart phones are making people incoherent.  There are more commercials planting seeds of fear and illness than the actual show being watched.  Nobody reads or does any research to come to conclusions, but mimic the most popular talking head or parrot paid to introduce seeds of distraction.  This is all done with acceptance while losing the most precious connection to the most highest power and creator of all things.

It’s time for some oral alchemy, and I accept the challenge.

Catfishianado out!


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Harvest Season

Sow an act, and you reap a habit.  Sow a habit, and you reap a character.


As another cycle of life passes with combinations of joy and grief, harvest season is upon us.  The seeds planted at the beginning of the year have now started to blossom into what we have nurtured and enabled.  Whether a spectacular crop of blessings or a dust bowl of misery, it will be harvested despite the inclination to cherry pick the things we like and discard what we don’t.

I always take the last 90 days of the year to reflect mainly on accomplishments, while also learning from challenges not yet conquered.  Several times this year, I sat on the precipice of what looked to be bleak, but with faith in the highest power, belief in myself, and having a purpose, those “weeds” were pulled from my garden.  With gratitude as the foundation for all things (positive or negative), the only acknowledgement for this year’s harvest is a resounding Thank You!

Dreams remain simmering on the fire of aspiration, humility continues as a personal greeting card, and steadfast composure holds true no matter what may come.  I’m truly thankful for the harvest I have, and the excitement of planting new seeds and yielding the blessings ahead.

Catfishianado out!

RRC – (Summer 2017)

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Life and Traffic

Always focus on what’s in front of you, and not the review mirror


When I was younger, my Father would take the entire family out for a Saturday or Sunday drive.  I couldn’t wait to learn to drive, and when I did, I volunteered to drive everyone who needed to go somewhere.  To this day, I love to take drives to relax and take in the landscape. Currently, I do a lot of driving on the busy freeways of Southern California, and it has provided another perspective on life.  Essentially, it reflects life in all aspects, except we don’t see it that way.  Let me give you an example:

Let’s start with freeway driving.  You’re in whatever lane you choose, doing whatever speed you chose, but you can’t drive unilaterally without having to take into account others who are also driving.  Ironically, others are going in the same direction as you, but not to the same destination.  Most like driving in bunches, which reflect neediness.  Others drive from their rear view mirrors, assuming what’s behind them is something to worry about.  Then there are those who are maneuvering through the bunches while seeking open space to cruise and enjoy the ride.

The amazing part of it all is nobody knows anyone on the furlough, but carry on as if we are all the same.  Some take it personally if you pass them and blow their horns.  (Jealousy in life)  Many slow down, and won’t let you pass, even if clearly doing a quicker speed.  (Ego trippers) Can’t leave out those who speed up when realizing they’re going to be passed.  (Despondent and miserable with life)

Do this…the next time you’re driving, and find yourself getting into a personal tiff  with someone you don’t know along the route to your destination, smile and embrace the reality that it’s only life.  You can make the choice to keep moving in the direction of your goal or destination, or invest time in something that limits, delays, or completely derails you from reaching it by someone you don’t even know.  Enjoy the ride of life.

Catfishianado out!



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Present and Accounted For

My philosophy is that not only are you responsible for your life, but doing your best at this moment puts you in a supreme place for the next moment.


Another yearly cycle of life passes, and I am happy to report that growth fortified with wisdom is present and accounted for.  Although I haven’t been documenting in shared postings, I’e been distributing throughout the Universe through thought and affirmations.  Being present represents not only just being there, but keenly aware of all that encompasses your environment.  Accounted for identifies the personal commitment to loving, becoming better, and helping others to achieve.

For the past two years, changes have occurred in my life which are too big to ignore.  Patience has been tamed, composure has been fine tuned, and mutual understanding has been acted upon and appreciated.  Although dreams have been given another route to take, I’m eagerly embracing the new roads required to take, along with the experiences and lessons it provides.

Special thanks goes out to my #1 fan and true confidant, my Mother.  Additional thanks goes to those who either continue to bear first hand witness status to my experiences, or have moved on and forever anchored in memory.  I am truly grateful.

Catfishianado out!


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Even the nicest people have their limits.


Irritants.  They exist for the sole purpose in getting some sort of reaction out of you just for shits and giggles.  For some, it could be the typical pirate housefly.  For others it’s that stealthy mosquito who has somehow breached the interior of the house during summer and wreaking havoc on everyone, including the cat.  The fact is nothing is immune from irritants.  From the tiniest insect to the largest whale, we all have to ideologically “swat our flies”.

What I’ve found is irritants that have managed to cross your path are truly blessings in disguise.  Instead of blindly reacting out of habit, maintain your faculties so that clarity can arrive just as the sun does during “May Gray” in southern California.  As sure as the sun shines at lunchtime after morning fog and overcast, so shall clarity and awareness if restraint is utilized masterfully.  Try it.  It’s much easier just saying it, but prepare yourself for an impending irritant, (whatever it may be) and react just as you’ve planned without any malice.  It’s liberating.  That’s what swatting flies is all about.

Naturally, ego causes us to go into all hands on deck for nothing but self stroking exercises of futility while wasting precious energy.  That’s when the irritant has rhetorically bitten you, sucked some of your life’s energy, then jump off and make like a bat of of hell only to return at another unexpected moment.  Fly – 1. You – 0.  When faculties are being controlled, you see the fly without reacting to it, followed by determining the best opportunity to swatting his ass, errr…….”overcoming an irritant”, then moving on with a smile.

To all my fly swatters out there…flies down, swatters up.

Catfishianado out!


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It’s A Cycle

It is not light that we need, but fire; it is not the gentle shower, but thunder. We need the storm, the whirlwind, and the earthquake.


Lesson learned, graduated, got my t-shirt!  Life is a cycle of ebbs and flows, ups and downs, highs and lows that all have to be enjoyed and appreciated….even the not so nice.  The fact is, all things go through a cycle of manifestation.  Planets revolve around the sun on their own cycles of orbit, butterflies evolve from worms to beautiful art of flight, and humans of all backgrounds will have to experience challenge in order to learn the tenants of desire and motivation to overcome and succeed.  PERIOD.

Recently, I was talking to a friend about protecting against those seeds of destruction that are being inseminated regularly via mass media.  Case in point:  Recently, a couple of networks have decided to rekindle slavery through a remake of Roots and various other ignorant reminders to do nothing other than remind African Americans of their place in the United States of America.  Get this….ON MEMORIAL DAY!!!  Despite the many people of color who have died fighting for causes they thought equality would be served in proportion after victory, Mass Media still drop subtle, yet very powerful yearly reminders of how some studio executive with goo gobs of money, invests in a project that illustrates clearly how they feel about African Americans.  “Oh, but they had an all-star cast in it!”, someone said in a petty attempt at justifying being spoon fed ignorance.  That’s the power of mass media.

Despite the obvious semantics and perpetuation of ignorance throughout television and social media, people of color still feel eager (and surprisingly obligated) to see 12 Years A Slave, The Butler, remakes of Roots, and other re-creations of demoralization like it’s a right of passage of some sort.  Please stop!  Stop allowing the one thing essential to how you perceive and apply solutions for increasing your quality of life be fogged up with utter nonsense.  Protect your mind, and at all costs, do your best to protect the minds of innocent little one’s who don’t have a choice.

When awareness and enlightenment become your standards for processing information, you will never be fooled again.

Now that you know, there are no excuses.

Catfishianado out!


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Mentals & Music

I can’t change the direction of the wind, but I can tack my sails to use the winds I have in reaching my destination.


I love listening to music of all types, but tend to minimize access to metal banging guitars or the perpetual thumping of mind sucking techno.  One thing about music is that it helps to formulate a certain mindset and ambiance.  Have you ever noticed how always stressed out and in a hurry people who listens to and enjoys techno music???  Now, imagine an entire room of 200 or more with their eyes super glued in the high beam position for hours.  Nothing against my techno trekies, but not one of my top choices for fun.

Considering the vast choices of music today, there’s probably nothing else as diverse other than food.  Varying tones, baselines, and being “On the One” are all unique gifts to the creator and administrator of the music.  Because of its power and influence over our feelings at certain times during our lives, it is very important to dispense tones and lyrics conducive to solutions and happy feelings on ourselves.  The very idea of playing something that purposely puts us in the blue, then takes the train to the abyss of worry and irritability is utterly crazy.  That’s not helping, so why make it worse?  Music, tone, beat and lyrics are key elements and potential allies in helping to sooth the savage beast in all of us.

As I prepare to go on another cassette tape diving expedition in my personal collection, I’m reminded of the upliftment, humor, and music the entire family listened and danced to that dominated the airwaves only a generation ago.  Just as we apply the disciplines and protections of minimizing daily sugar and salt intakes to keep our bodies balanced, the same should be strictly followed with music when seeking those mental sweet spots of life.  Take the next 14 days to revisit the music that inspired and released happy feelings within you.  I promise you, that alone is a mini revolution within itself because of the emotional capability it possesses.  If you select music that walks hand in hand with gratitude, love and inspiration, I’d say you’re playing some good tunes, and feeling good at the same time.

Catfishianado out!


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The Detour

Sometimes God’s sudden turn in your life feels like a detour, but in actuality it is the straightest way to your destiny.


Being a meticulous planner, life has taught me to plan accordingly by keeping the final destination front and center, and not get tied up in knots over the details of the journey.  Adaptability is the key. The implication of having to take a detour is a hidden treasure trove of wisdom, awareness and unwavering service to others if focus is properly placed in the position of humility and learning as opposed to the high chair of ego and judgement.

As an avid reader of biographies, the most interesting segments always seem to arise out of difficulty and challenge.  Imagining what is was like for them by inserting myself into a particular time and space inclusive of the ambiance of oppression is a blast, not to mention opening the floodgates of compassion.  However, in hindsight, it matters not the class or pedigree that helps one to navigate detours, but the determination and awareness required to both learn and build a better foundation.

One of life’s common denominators is the ever present detour we will all have to take, sometimes more than once.  If you can approach the ride on an unexpected and unknown road with a positive mental attitude while taking notes, that detour is nothing more than a beeline to your destiny.

Catfishianado out!


Good luck Big Tip!

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Good People

Good people bring out the good in others.


I have a special place reserved in my heart for good people throughout this multi-cultural, ultra diverse world of ours.  When I say good, I’m not simply referring to those who follow the rules and do 55 on the highway, but those who purposely seek to help and empower others to be the absolute best they can be.  Specifically, it is those types of individuals who continue to inspire me on a day to day basis to reach higher, dig deeper, and dream bigger in this game of life.

Although we are all born innocent and without malice, the threshold of impeccability is soon breached as manipulation and selfishness rushes in to stake claims of ownership.  These corruptible traits are then empowered and reinforced with the unmistakable markings of me, my and mine.  As our lives begin to set sail on the high seas of life with these attributes, an unsteady foundation combined with no clear path of navigation spells inevitable disaster resulting in an immediate port visit, or worse, having to be rescued.  This is where good people usually make their presence known in our lives, and that guidance and companionship creates an indelible impact that will forever change how we conduct ourselves moving forward.

I now know and understand from the depths of my being that good people are sent from the Highest Power to provide the auspices for you to properly reboot and pass on all that has been learned and received with humility to the next ship of life who has experienced the unrelenting power and wrath of the high seas.  Good people always bring out the absolute good in others, which when flowing unblocked, spreads like a wild fire in buffeting winds.  Be thankful for those who make a difference in your life, no matter how slight the difference has been.

Catfishianado out!


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God Knows

And we know that in all things God works for the good of those who love him, who have been called according to his purpose.


Victory is at hand, albeit short lived.  For those who seek libel and destruction, do not fret because of those who are evil or be envious of those who do wrong, for like the grass they will soon wither, like green plants they will soon die away.  If only we possessed the courage and faith to fight deceit, we would surely realize the ultimate strength and power in our possession.  Faith is about winning, and living with unshakeable confidence while courage never hesitates to speak out fearlessly like lions for justice and truth, come what may.

Victors are always sincere. The arrogant, who betray others’ sincerity, always come to a fall in the end, even though it may seem for a time they have gained the upper hand.  In the battle for vindication, those who disregard love for their fellow man may find confidence in achieving small social victories fused out of unrighteousness, but will ultimately lose the war and pay a severe price for waging empty, yet wicked campaigns against those protected by the Trinity.  In order to determine your battle worthiness, a challenge will be imposed you never expected, only to come to the realization it is simply a true test of your faith.  Time to get validated.

Tests of faith will never be proctored by a Higher Power on those who don’t have any in the first place.  It will be administered to those to claim to have it; those who have told themselves of a steadfast and unyielding belief they are endowed with.  Get ready for battle, because the path to enlightenment, awareness and fearlessness goes through the fire of suffering.  Suffering?  Yes, suffering.  However, when you come out of the fire and exit the corridor  of consciousness, you will never allow fear to distract and manipulate you ever again.  God knows what your breaking point is, yet never subjects you to anything that can’t be overcome.  You just have to know that.  God does.

Catfishianado out!


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One Step At A Time

Don’t judge each day by the harvest you reap, but by the seeds you plant.


As a respectful, yet rambunctious 12 year old, I would hear my Grandmother perpetually remind me of what I could handle.  Here I was in the neighborhood corner store stocking up on cookies, candy bars and a sour pickle on the side for later.  I proceed to the register loaded out as my Sister gazes in amazement, then down comes the verdict…“You’re not going to eat all of that, so put everything back except for what you’re going to eat now”, she ordered.  Decisions, decisions…the first lesson in pacing yourself while learning to make one step at a time.  Thanks Dear.

Lao Tzu, a Chinese philosopher, poet and founder of Taosim wrote, “The journey of a thousand miles begins with one step”.  It is such a powerful statement.  So omnipotent to where nothing else needs to be said.  No matter who we are, we will all be reminded of Lao Tzu’s compelling words of wisdom at some point in our lives.  Nobody puts on both shoes at the same time, nor does anyone try putting on jeans without inserting one leg in at a time.  Is it possible to do so?  Of course it is, but mishap is likely to follow, resulting in having to start all over and do it right.

Haste causes us to react without thinking.  It forces unnecessary speed, and excessive urgency while running around like a  “chicken with its head cut off”.  The bottom line is you cannot sustain this level of ridiculousness, and expect to be of a sound mind.  This lifetime will never come again.  It is precious and irreplaceable. To live without regret, it is crucial for us to have a concrete purpose and continually set goals and challenges for ourselves. It is equally important that we keep moving towards those specified targets steadily and tenaciously, one step at a time.

Catfishianado out!


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I See You

People are afraid of themselves, of their own reality; their feelings most of all.


I see you.  You have been shadowing me for my entire life, and waiting for the right time to strike.  Your techniques are unconventional and driven in emotion, yet craftily mimics love and affection.  In contempt of experiencing the pain of mental stagnation, I return to  your comfort of nothingness, happy to flail in the wind while creatively impaled as long as there are others flailing with me.  I see you.

You have chased me in dreams, dropped me from high buildings, and awakened me from a deep sleep as if it were real.  The pattern of co-dependency between us is never spoken, yet always implied.  I unknowingly accepted the terms long ago by not knowing first, WHAT you are, and secondly, being able to discern and react appropriately. After living and learning I am now familiar with the WHAT, yet disregardful of the WHY.  However, WHAT I do know is, I see you.

You see, the tide has changed.  By able to see you, I can now defend those things I hold dear.  For they are plenty and nurtured in the essence OF love. You no longer have the access you once did, and able to limit vision and paths to light.  I now stand stout, and confident when called upon to counter and defeat you.  I see you.  Do you see me?

Catfishianado out!



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Live Your Life

A price is what will be paid.  Value is what you will get.


NO matter how much you may suffer, please be convinced that in the long run you will definitely accumulate great happiness, glory and victory in your life with the power of love. I strongly encourage you to understand that true faith is the fuel that powers you to develop confidence and unwavering belief to live and love without regret.  It doesn’t take much effort to emit stone faces and selfish isolation of ourselves towards others, but one has to work really hard and maintain strict discipline if trying to get in the best condition to move in the direction just being able to love yourself.

In all things, wisdom is the key to victory. When wise, a person can make the best use of everything.  They can see opportunities and take advantage of them.  They can change negative into positive. Remember this…power may be limited, but wisdom is limitless.  Things won’t always go according to plan, but the kind of attitude placed upon them greatly influences both yourself and everything within your environment. When we change our attitude, we can change our circumstances.  It’s just that simple, but maintaining discipline isn’t so simple.  There are no discipline breaks, taking off on a particular day, or cheating.  Exemplify it or prepare to be in the same place you were in last year.

The perfect storm of love, wisdom and discipline are universally undefeatable.  This Godly masterpiece of precise alchemy can transform and overcome anything when used in the name of being in service to others.  There is a certain feeling one gets when the ice starts breaking and melting around the mind’s eye.  My first hand account is comprised of  an oddball collaboration of optimism, anxiety, faith, and a healthy dose of fear.  Each is vying for your attention in all forms, and a toll will be taken on the host until a method of management is implemented.  The gift of being able to use energies of the Universe to help yourself and others is truly special.  What is it worth to you to be able to do it?

Catfishianado out!



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It Gets Better

Don’t worry about anything; instead, pray about everything. Tell God what you need, and give thanks for all that has been done for you.


As I sit here with my cat Kina firmly snuggled on my lap, I sometimes think about what she communicates quite effectively to me.  Here I am, pursuing my dreams and doing whatever called to do, regardless of inconvenience, distance or the unknown, and all she knows is unconditional love.  That alone validates that I confidently ride in the seat of Faith while enjoying the vast array of new people, places and possibilities.  When seeking understanding, the fact holds true that answers rarely come immediately, and arrive randomly without warning during pursuit of them.  The first step is just asking, then being able to discern through the multitude of information placed at your feet.

Just last week, I returned to my place of birth to seek even more enlightenment than I have over the past two years.  Visiting those childhood friends, playgrounds and places of solace expanded my levels of consciousness and optimism to the point where I eagerly look to help others in any capacity needed to recognize their purpose.  We’re all here for something born out of good, but are overwhelmed by the distractions of life.  Taking both good and not so good with a smile instead of despair provides a foundation for keeping your head on straight and maintaining composure, despite the circumstances.

When a moment is taken for yourself in pursuit of being a better you so that others can be touched by your exuberance, life beings to take on a higher quality.  When life takes on a higher quality, doors that were once closed and bolted are now wide open with options abound.  The answers you inquire lay within you, ready to be explored, mined and sorted.  All you have to do is look in the mirror and ask while taking into account that if your mirror is tarnished or dirty, it will not reflect anything. Polish it and yourself, then observe life and everything encompassing it truly gets better.

Catfishianado out!


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Thank You 2015

Gratitude makes sense of our past, brings peace for today, and creates a vision for tomorrow.

Simply put…

To everyone and everything, the sweet and sour, easy and hard, supportive or malicious, growing and stagnant, positive and negative, victories and defeats, friend and foe, possibilities intertwined with destiny, which have all been lessons and blessings during the cycle of my day and time of Roman Numeral MMXV and Arabic Number 2015, I say Thank You from the position of humility.

Catfishianado out in 2015!

Don’t sleep…RRC

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Finish Strong

Today I will do what others won’t, so tomorrow I can accomplish what others can’t.


I’m on it…On the path of completion to finishing strong with regards to the transformational year of 2015.  The premise of finishing strong falls in alignment with sticking with and completing what you started.  Despite the obstacles, naysayers and individuals determined to make the demise of your dream a personal mandate, standing firm while bending but not breaking pays dividends originally unseen to those who lack awareness.

WHEN you have given your all to a particular struggle, you are filled with a deep sense of satisfaction and joy. That is because you have met the challenge, conquered your limitations, and experienced the great drama of life and human revolution. The face of a person who has strived on without reserve in the face of defeat glows tremendously. It is illuminated by the radiance of a passionate spirit dedicated to working for the welfare of family, friends, and those in need.

Individuals with weak and cowardly resolve tend to give up easily.  Those with steel wills, strong faith and undeniable dedication always endeavor to finish strong.  If you want to succeed, you must commit to three things.  First, it is imperative that you take personal responsibility for your success.  Only you can make you a success.  You need to be willing to do the things necessary to succeed.  Secondly, you must set high goals, and then do whatever it takes to achieve them.   Third, sh&% happens as long as you go through life, and I can personally guarantee you will encounter many problems an d setbacks, sometimes at the hands of those closest to you.  The key is reacting positively to negative actions and move forward toward your goals while striving to finish strong.  God wants you to be faithful to whatever you’ve committed to till the very end, and there is no joy for those who falter or fade away from that path.  Finish strong!

Catfishianado out!


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Vision looks inward and becomes duty.  Vision looks outward and becomes aspiration. Vision looks upward and becomes faith.


Within your mind’s eye, what possibilities do you see?  Do you see a better quality of life for you and those you love?  Do you see opportunities to help others strive to seek their goals?  During any given day, I see all of the above, yet seeing within my mind’s eye doesn’t make it real.  The cypher for release first includes a belief you can do it, planning it out with whatever you have now, then taking the necessary action in the direction of your goal.

Vision is not just seeing with eyes.  It involves taking it to another level with seeing just as clearly in your mind.  Doing so won’t happen immediately, but with consistent practice and commitment, clarity begins to make its presence known.  Considering the multitude of distractions available in the form of television, fearmongering news, and no circle of friends, family or mentors to help calibrate foundations specific to the mind for success, it’s important to find a way to minimize such distractions.  In fact, it’s inevitable that you do.

WHAT is the most important ingredient of vision? It is faith. Do not be swayed by the fickle winds of public opinion, for that only leads to a life of defeat. The benevolent forces of the universe will protect those who strive earnestly in faith. Secondly, is matters of the heart. Everything depends on whether our hearts blaze with a passionate, fighting spirit irrespective of our situation. Those who maintain such an undaunted spirit while keeping their hearts clean, no matter what happens, will be victors in the end.  Seek vision of the mind, and not just sight with eyes.

Catfishianado out!


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Merry Christmas Kinfolk!

Humility is the only true wisdom by which we prepare our minds for all the possible changes of life.


Merry Christmas, kinfolk!  As I child, I remember my Sister, Brother and I being in a state of pure bliss during this time of year.  School was out, family arrived in from all over the states of Louisiana and Texas, and going up to the corner store to purchase firecrackers and bottle rockets was a common occurrence.  Boy, those were the days!

Although I get sentimental during this time of year, I now dedicate myself to ensuring the children within my family enjoy Christmas.  After all, Christmas is for the kids.  We have all experienced the holidays as children imagining Santa, being good, and receiving gifts earned through good deeds.  For us, most of the gifts we received were things we needed…underwear, socks, etc., however there is always that one bicycle, baby doll or train set that we would receive as a total surprise, and a surprise it was.  Boy, those were the days!

With only a few days left in the cycle of 2015, I wanted to say Merry Christmas in addition to a million Thank You’s to those who have been conduits in my transformation.  Without you, I wouldn’t be on the level of humility and gratefulness that I reside on today.  I also look forward to the possibilities in climbing higher on the mountain of personal achievement.  Rest assured, with every milestone accomplished, I will drop a rope, extend a ladder, or reach back to uplift everyone who wishes to pursue and capture greatness unique to you.  In the meantime, do something for someone that may not have what you have.  Even the smallest gesture of kindness goes a long way.  Merry Christmas, kinfolk!

Catfishianado out!


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Still Standing

Stay strong and be loyal to yourself, and make them wonder that after all you’ve endured, you’re still standing….and smiling.


Hello friends.  I’m still standing….and smiling.  The whole concept of having to endure treacherous waters, while at times having to tread them with no life vest, and overcoming them to be able to make it to shore, is a feeling everyone should experience.  With first hand experience that I can guarantee will be parlayed into assistance to others, I can’t wait to spread the word…..STAND TALL in the face of adversity.

The first aspect of being able to stand tall revolves around the ability to face all challenges head on.  Picture this….the more adverse the challenge is, the bigger the reward when overcoming it.  Also note that rewards don’t necessarily mean those of monetary value, but of spiritual and self fulfilling reckoning.  Trust me, the individual equity gained when prevailing over the hurdles and booby traps and life is priceless, and should be explored with vigor.

I plan on creating avenues to help those who may not have the opportunity or the resources of mentors to facilitate the tools needed to forge the courage and leadership needed to make things happen.  Remember, the average person doesn’t get to the top of whatever genre they’re operating in by being average.  It takes a little extra grit, a little extra perseverance, a little extra passion to have others say, “They truly have what it takes to be the best!”

I’m still standing folks, and don’t think for one second that they setback and obstacles I’ve experienced will stop or deter me from serving the absolute best catfish in Southern California.  Patience starts with me, timing follows after being endowed by the Creator,  then success ultimately takes its rightful place.  Stand tall, kinfolk!

Catfishianado out!

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Embrace Adversity

One does not know the strength and potential they truly have until they have met adversity.


Where would you be without adversity?  We have all experienced some sort of setback, delay or unforseen challenge that seems to relentlessly cold-cock us upside the head while knocking us back a few steps, or at times, down.  The fact is, despite religious affiliations, family bloodlines or financial standing, everyone will meet many adversities in life ranging from family members passing on, to bouncing back and “falling up” from personal calamities.  The common denominator when meeting adversity head on always seems to bring about and activate extraordinary gifts that were once dormant and unknown to us.  However, once realized, these gifts become the enduring and abiding optimist needed to overcome anything that stands between you and personal happiness.  Thank you, adversity.

Initially, adversity appears as a rhetorical “grim reaper” out to take and separate you from those things you hold dear, but in hindsight, it is also the most supreme teacher, philosopher and disciplinarian known to man.  I call it Universal tough love.  Where you were once lacking, it now provides an avenue to receive.  Where you were at a time abundant, it cuts off and forces you to review, understand and accept lessons learned before replenishing and allowing at your disposal.  As a social proctor, where you thought you didn’t need any assistance or a helping hand to get you through storms, now strong arms you into an agent of cooperation and gratefulness always willing to help.  Thank you, adversity.

The most important key when in the adversity skillet is to remember that “this too, shall pass”, and things will get better either through your actions or actions of an outside force.  The typical reactions of confusion, anxiety, regret, and despair can be replaced with optimism, faith, courage and determination while embracing the lessons adversity has enrolled you in.  In other words, don’t waste time wondering why adversity comes, but instead focus on how you can create good cause now and in the present for an admirable effect down the road and in the future.  Don’t be defeated by adversity, embrace it.  Thank you, adversity.

Catfishianado out!


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Keep Moving

Be not afraid of going slowly; be only afraid of standing still.


Mahatma Gandhi declared, “Joy lies in the fight, in the attempt, in the suffering involved, not in the victory itself.” It is exhilarating to win, but the challenges we encounter along the way bring an even greater sense of fulfillment. True joy is found in struggle, and when in any type of challenging endeavor, it is imperative to maintain a sense of movement and action.  With such efforts, creativity within continues to be stirred up and kept loose for serving yourself and others enroute to success.  Idleness, on the other hand, creates an easy foundation for despair and suffering to move in and create havoc.

Everyone on planet Earth has a mission embedded within them to be accomplished.  For many, their mission calls for the service and upliftment of others.  There are also those who have chosen via their own free will to accept missions of underhandedness and destruction.  Early on, they too will initially succeed while leaving a path of social slaughter, only to have it come full circle and annihilate them.  The laws of the Universe regarding reaping what you’ve planted, whether good or bad, are unavoidable when having to pay the price for past deeds and transgressions.  Movement and action helps greatly in keeping your awareness fully calibrated in order to show up and show out when your time to shine is activated.

Stagnation and unproductive idleness are the arch enemies of creativity, and must be avoided at all costs.  If at any time you feel trapped mentally, MOVE, ACT, CREATE something…anything!  The first step in nurturing your gift is to believe in it.  Once you believe, the struggle between you bringing it to reality, and (not so nice) forces specifically ushered in to defeat you commences.   If you are going to wage a struggle, you must not be defeated. Life is simply about winning or losing, and the struggle lies solely in achieving victory. Victory brings happiness, while defeat brings misery. Life’s purpose is to be victorious for yourself and others in helping them to win as well.  Victory was never achieved by someone who didn’t fight, move or act.  Remember to keep moving in order to seek out your life’s mission, and not mimic an unbound balloon at the mercy of the relentless winds of life’s challenges.  I believe in you.

Catfishianado out!


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I Believe In You

You can’t choose what life throws at you, but you can chose how you respond and overcome it.


Life is full of challenges, and many will arise under very shady and conniving conditions.  When placed in an environment of falsehoods fueled by spite, it’s important to remember to give all the rope needed to those who operate on these frequencies of life for them to hang themselves.  There is no need to expend unnecessary energy on entities who’s sole desire is for you to get on a social elevator and press the “basement 3” button to go down to them just to argue and inform on how you feel.  When having people who believe in you and want only happiness and peace of mind for you, those are the people who you shore up every ounce connection you have and promote growth and expansion.

Believing in a cause is something most can’t understand because they either have no real connection to you, or only wish for you to nurture and reinforce their insecurities, which bleeds you of your energy to accomplish your goals.  Granted, one should always uplift and encourage when given the special opportunity to do so, but when faced with the reality that the person or persons you are trying to uplift are arriving on deaf ears, it’s time to cut all ties for the sake of moving forward.  It’s quite easy to say “cut all ties”, but it becomes necessary when having to make the choice of trying to swim in the oceans of life with cement blocks attached to both ankles.  Sink or swim….now choose.

A skilled pilot of life must be able to guide their plane through turbulence and thick clouds.  You cannot be afraid when in control of overcoming these challenges, and must do so with everything you have.  Don’t procrastinate when dealing with forces of negativity, for it will devour you, and as my Mother says, “Never takes a break, and is on the job 24/7”.  In contrast you also have to arm yourself to expose untruths and crush deceit and animosity with composure, clarity and preparation.  Faith is the fuel, action brings the winds to uplift, and knowledge puts you on a course of success.  Don’t be afraid of challenges, because it has a special gift of making you even stronger than you ever thought you were. I believe in you.


Catfishianado out!

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Water Therapy

Our wounds are often the openings into the best and most beautiful part of us


The peace and tranquility associated with being in or around water is in a class by itself.  All one has to do is calm down, let go and allow the to water massage your body and mind in pursuit of total relaxation.  However, having a body of water to be able to connect with outside of the bathtub can sometimes become challenging.  If you have access to it, partake in its beauty and serenity to help you reset your internal resources to default mode.  If you don’t, find something, whether a man made lake, medium river or small stream to appreciate.

What water does for me is settle down the thoughts and anxiousness associated with trying to think and plan ahead, but in reality, I’ve learned that the best use of water therapy is to assist in applying all of the natural energy it has to the moment in time right now.  At this moment, I will enjoy the sounds of the water flowing in whatever direction it chooses.  During this very second, I will appreciate its stature and organizationguided only by the universal elements of time, space and weather.  When that occurs, peace of mind seems to immediately melt everything away, even for just that one particular moment.

Since we are all conceived in bodies of water and nurtured in it until our births, finding those who are actually afraid of water is a complete oxymoron to me.  How could you be afraid of something you come out of?  However, I understand when someone has been conditioned to fear and could only hope I can contribute to them in overcoming and reaching a higher plane in their lives with defeating challenges.  If in doubt about the power of large bodies of water on the mind, all you have to do is look at the multitude of people drawn to it for various reasons of therapy.  It could be for comfort, rejuvenation, relaxation or spiritual connotations.  Whatever it may be for one on a particular day at a specific time, it could be something totally different on another under unrelated circumstances.  That’s the true power of water.  It can be all things in a time of need and also your worst enemy if not respected.

JQ, I love you Nephew, and I know you are now being protected by a Higher Power.

Catfishianado out!


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Setbacks Are Not In Stone

The biggest risk is not taking any risk.  The only strategy that is guaranteed to fail is not taking them.


Setbacks are not something anyone purposefully asks for, but in hindsight, should specifically sign up and RSVP for them.  The whole thought of requesting obstacles in order to overcome higher ones seems odd, but is quite true.  The cliche of one having to fail or experience setbacks to succeed, was originally just that to me…cliche.  But now, I understand the mantra in its entirety, and the meat and potatoes of it all is success is a series of challenges, setbacks and failures that ultimately pave the way for forward progress.  The key is to not get deterred and continue to press on in the direction of your dreams.

Being an avid reader, I’m always inspired by stories of those who persevered to reach their goals.  The comfort and security of knowing when, why and how, is non existent while freely open to torture the poor soul who seeks such finality.  If we all knew what would happen ahead of time, life would be so easy to most, but unfulfilling to a select few.  The common denominator has been to not give up, and find a way, albeit not what you may want at the time, to get it done.  Amazement immediately follows when seeing in hindsight the obstacles they were faced with, and still overcoming them by exhibiting unwavering faith, dedication and perseverance.  If someone has previously accomplished something, you also can do it.  It’s as simple as that.

Red Rooster Catfish will be a household name, however the road getting there is the one less traveled, and without markers, signs and pit stops.  I will continue to move forward on the backs of prayers from those who love and support me, along with accomplishments by personal heroes that have preceded me, and I am grateful for this opportunity to overcome and inspire while in pursuit of a dream.

Catfishianado out!


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Mama Said…

No man is poor who has a Godly mother.


Today is my Mother’s birthday, and although I can’t be there to hug and love on her, the entire day I’ve reminded myself of the many things she has done in contribution to me being who I am today.  Her spiritual fortitude when dealing with any challenge is unmatched, and when she says, “If one finger hurts in the family, everybody’s finger hurts”, it brings about a fire within that rises and illuminates with a resonance everyone is touched by.

Mama has always been a fighter, therefore her children are also fighters.  Fighting not of the obnoxious and animalistic type, but founded in the virtues of faith, compassion and action.  Although our spiritual swords are sheathed when not in use, they are always visible and at the ready to be mobilized in the defense of one’s Godly pride, family, and those who are truly cared and loved for.  Battle thereafter has no rules in the pursuit of victory, and is relentlessly waged with the Almighty as our partner and guide.

Everyone’s passage to life leads through our Mother’s, and as long as the virtues of love are foundations for living and learning, there is nothing to fear.  Just as salmon use all of their energy for returning to the place of birth and reproduce, so should we.  In retrospect, I completely understand the frequent return to the person, place or thing where it all began, and extracting as much as humanly possible when exposed to such wisdom.  You only have one Mama, and one Daddy as everything else is optional and could come singly or in multiple numbers.

I love you Mama, and thank you for laying out the red carpet for my delivery and growth in this world, and no words could accentuate the volume of gratefulness I hold in my heart.

Catfishianado out!







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Meditation & Prayer

I deepen my experience of God through prayer, meditation, and forgiveness


Personal spirituality is something I consider to be my life’s fuel; a light that leads me along dark paths unexplored…My GPS.  Like anything in life, to do better takes dedication and practice, and the same holds true when developing a personal relationship with the all powerful, yet unseen.  Other than the soothing reassurances from those I hold dear, I have yet to find and bear witness to a source more comforting.  I’ve learned over time to turn to in absolute trust before embarking upon anything, and believe in earnest what one seeks, shall be found.

Learning how to prepare yourself to be able to receive knowledge and direction is equivalent to finding a station on a simple radio to listen to.  As a teenager, I traveled with my Father by car many times state to state when he was a referee for college football and basketball games, and on our trip home he would let me drive and also take control of the radio and 8-Track.  After listening to Issac Hayes for miles, I would revert to the radio and try searching for something acceptable to drive to.  Driving through those small parishes in Louisiana at night, with big trees and water, finding a station at times was tough.  But after getting out in the open, I finally squeezed out a classic country station with Johnny Cash singing a trucker song.  Ahhh…The combination of being in the open, having soothing surroundings, and a desire to seek out something to  listen to, all contributed to it happening.  It’s the same with meditation and prayer.

When connected, the parameters for being so are not what you would expect.  To see clearly, the eyes have to be closed.  To speak articulately, no words have to be spoken.  It’s a special paradigm that operates to the uniqueness and sincerity of its host.  Once found, it becomes a special place, and is only shared under bona fide circumstances.  Personal growth is accelerated when prayer and meditation is used as a tool to nurture the spirit and character.  When used correctly, noticeable changes occur, and when changes occur, anything is possible.

Catfishianado out!


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Entrepreneurial Self Perception

One has not only an ability to perceive the world but an ability to alter one’s perception of it and themselves


Self-perception theory implies that people determine their attitudes and preferences by interpreting the meaning of their own behavior.  The spectrum includes everything from the individual who is unable to make decisions that serve their own best interests, to the obnoxious narcissist that takes selfies on the daily and bombards others to the point of vexatious irritants.  Self perception is an integral part to an entrepreneur’s blueprint, and ultimately provides the fuel needed to visualize and create based on personal confidence and capabilities.  It’s ok to ponder the ‘what if’s’, but never fully entertain the ‘I can’t’, or ‘I never will’ because defeat will accept your invitation and crash your party.  Despite the litany of choices, there is only one…All in to win.

Am I the creator of Red Rooster Catfish?  Yes!

Is Red Rooster Catfish the Catfish King of San Diego?  Yes!

Can Red Rooster Catfish be the Catfish King of Southern California?  Yes!  West Coast?  Yes!  

Are the possibilities are endless!  YES!!

After validating the initial stages of confidence in knowing what you can do, gates holding the unknown are slowly cracked, and eventually fully opened releasing combinations of good and not so good to test your initial ‘validations’ of yourself.  Good gets you off to a great start and on your way, but abruptly and out of darkness comes the not so good attempting to block your path.  Call this the Do or Die, Sink or Swim, Cook or Clean stage.  Simply put, a time for action.  Mount up, and put your head on a swivel in preparation for the impending multitude of challenges unleashed without restraint, whose sole purpose is to hinder, create chaos, then send you back where you came from.  At the very least, doubt peeks in resembling a boxing referee to sneeringly ask, “Do you want to continue?”  Reaching into your confidence and perceptions pocket and finding equity in faith, you respond, “Yes, I wish to continue.”

As personal perception strengthens where once weak in character, integrity and compassion, a sense of boldness awakens the spirit, providing the rhetorical second wind needed to overcome any obstacles placed before you.  Discipline is reinforced, determination is elevated, patience is manifested; as a result, forward progress is achieved.  The referee disguised as doubt in the initial fight has been replaced with a personal guide named Optimism.  Having a positive perception of yourself FIRST provides the equity and wherewithal needed to assist you on dark and unfriendly roads of uncertainty while stating to yourself, “There is nothing to fear, and IDGAF what it is, I refuse to lose.” 

Catfishianado out!



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Wisdom Simplified

Adversity brings experience, and experience brings wisdom


The high beams of wisdom have been illuminated, and I would like to share with you one of many paths to redemption and wisdom.  First off, we all have a special story to tell with regards to navigating the paths of life based on choices one makes, or lack thereof.  As one lives, one learns.  The lessons of life are light years ahead of classroom and knowledge gained from sitting, note taking, group activities and testing.  Accolades received via ‘tough love’ of life carry with it a prestige unmatched by another who has not yet gained the necessary experience, and provides tools that can be used to help others.  Consciousness, enlightenment and awakening all fall under the parent tree of wisdom, and are always branching out in pursuit of the natural laws of growth and progression.

The deeper one’s sufferings are, the more profound will be the joy one experiences when one triumphs over it. Difficulties lead to enlightenment, which leads to wisdom.  Once in acceptance that the difficulties which stand in our way actually serve to test whether or not our faith is strong enough to enable us to reach enlightenment.  Many times, we can easily become overwhelmed with challenges, but if there is one seed that should be never uprooted from your core existence, that seed would be courage to carry on, and never succumb to your obstacles, for they provide the paths to wisdom you seek.

Th purpose of our lives, to the very last moment, is to achieve something of value. There is no life more noble than that of individuals who dedicate themselves to something they believed in and strive for it wholeheartedly.  Despite setbacks, it is important to keep the flame of determination lit and protect it at all costs from being extinguished.  We all have different missions to fulfill and different places where they must be fulfilled. The one who decides to advance with perseverance and hope while struggling with reality will be a victor in life. Through faith, you can transform anything, and with wisdom you are fully equipped to help and transform another.

Catfishianado out!


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Presence of Mind

If an individual has a calm state of mind, that person’s attitudes and views will be calm and tranquil even in the presence of great agitation.


In the midst of unexpected events, the mind tends to lose its balance. Too many things begin to confront you at the same time; unexpected setbacks, doubts and criticisms from within, and even your closest confidants. The emotional responses of fear, depression, and frustration are very dangerous, and will surely derail you and your plans only, if you allow it to proceed. It is vital to keep your presence of mind, and maintaining your mental composure whatever the circumstances may be.

You have to knowingly resist the emotional pull of the moment by staying decisive, confident, and aggressive no matter what hits you.  This may sound odd, but make the mind tougher by voluntarily exposing it to adversity, resulting in new power and strength you never knew you had.   When provoked, let others lose their heads, while you maintain your presence of mind, and I guarantee it will steer you clear of those negative influences and keep your head dialed in tight.

Presence of mind reminds me of a counter-weight on the scale to mental weakness, allowing in tendencies to get emotional while losing focus and perspective on your prize.  The greatest weakness is losing heart, doubting ourselves, becoming needlessly worrisome  and overly cautious. Being more careful is what defeats you when in the fire, as it is only an illusion of fear in making a mistake. So what?  When finding yourself in this position, double the courage and determination, and you’ll find a new injection of added confidence to take on anything.

Trust me, in moments of turmoil and trouble, you must force yourself to be more determined. Avoid worrying about any mistakes you may or may not make because you will be able to rectify them with energized conviction.  Carefulness won’t do you a bit of good in these times.  When in the heat of working towards anything bigger than yourself,  completely empty your mind of all doubts and forge ahead.  Detach from anyone and anything that contributes to making mountains out of ant piles regarding setbacks, and sever all ties from ANY entity that calls for retreat. Find joy in attack mode when in pursuit of your dreams. Momentum will carry you through.

Catfishianado out!


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Courage and perseverance have a magical talisman, before which difficulties disappear and obstacles vanish into air


Behind every success story is an embarrassing first effort, a stumble, a setback or an unexpected change in direction.  There is no success without experiencing them.  At the end of the day, quitters never win, and winners never quit, yet the common denominator in all who aspire to achieve despite the odds is perseverance.  It’s the ‘holding on’, checking all available options, and illuminating all ready and reserve tanks of faith to reach your destination.  At any given time, the choice is always available to give up, or put your dream on the back burner, but the voice of perseverance is always lifting and inspiring to weather the storm.  Here are a few stories of success through perseverance…

KFC– Harland David Sanders had been a job-hopper most of his life. At various points, he was a farmer, a steamboat pilot, an insurance agent, and even a railroad fireman.  There was just one problem: He kept getting fired.  One day, Sanders opened a small service station, which became popular but fizzled out when Interstate 75 opened.  Undeterred, the 65-year-old cashed his $105 social security check, met with potential franchisees, and persuaded them to work with him in “handshake deals.”  Today, KFC is a household name worldwide.

FEDEX– Founder Fred Smith born in 1944, and crippled by a bone disease as a small boy. Regains his health by age 10, becomes an excellent football player and learns to fly at 15.  In FedEx’s early days, and low on capital, CEO Fred Smith took the company’s last 5k to a Las Vegas blackjack table after the shipping giant was denied a vital business loan. Turned 5k into 27k.  Had Smith’s bet gone awry, FedEx wouldn’t have been able to foot a $24,000 fuel bill for packages to be delivered by the company, and wouldn’t be the billion dollar company it is today.

WALT DISNEY – As a young man, Walt Disney was fired from the Kansas City Star Newspaper because his boss thought he lacked creativity. He then formed an animation company called Laugh-O-Gram Films in 1921, and using his natural salesmanship abilities, Disney was able to raise $15,000 for the company ($181,000 in 2008 dollars). However, he made a deal with a New York distributor, and when the distributor went out of business, Disney was forced to shut Laugh-O-Gram down. He could barely pay his rent and even resorted to eating dog food.  Broke but not defeated, Disney spent his last few dollars on a train ticket to Hollywood. In 1926, Disney created a cartoon character named Oswald the Rabbit. When he attempted to negotiate a better deal with Universal Studios Disney discovered that Universal had secretly patented the Oswald character, and then hired Disney’s artists away from him, and continued the cartoon without Disney’s input (and without paying him).  Today Disney owns ABC, ESPN, and is a global brand.\

SIDNEY POITIER – Was working as a dishwasher, and learned that there were no other theatrical groups in Harlem at that time of the same caliber as was the American Negro Theatre,  so the initial goal was to get in there. After learning  there were some very prestigious black actors and actresses who were affiliated with this theater, he set his sights on auditioning every three to six months.   After audition after audition, he almost gave up and felt acting wasn’t kind to him, and he didn’t have it.  In his own words:  “So I left, and I went walking about in New York City. And on my way home, about 11:30, 12 o’clock at night, I’m on my way to my room where I had my residence, I decided to pick up the newspapers, and I picked up, I guess, The Daily News. And there were, believe it or not, there were 13 major newspapers in New York City at that time. Anyway, in three or four of them, I was mentioned very favorably. Well my dear, being — well, being, being, being — I changed my mind. I wasn’t gonna quit the business so quickly!”

Perseverance, next to adaptability, is the most important skill you can have.  Like any other skill in the world, you might be born with a more natural ability to persevere than others, but you can learn to stick with things and persevere if you want to. In fact, the one thing that sets people apart in the long run over the people who don’t is the ability to persevere, keep going and never give up.  Hold on, kinfolk!

Catfishianado out!


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Wait A Minute

Either I will find a way, or I will make one.


When things are sailing on smooth seas, everyone’s smiling and enjoying the rays.  People always want to be associated with winners, but when challenges show up and ready to reek havoc, the only sound you hear is Louisiana’s midnight singers….crickets.  The beautiful thing of it all is appreciating and embracing reality.  You also have to remember that one person’s struggles is another person’s foundation for judgement and laughter.  Explanations are futile regardless of who they’re directed to because the usual response is, “that’s not my concern”.  Wait a minute.

Collaboratively, obstacles and delays are quite easy to work out, but it takes everyone involved to see the same endgame of solving them.  Just in case you’ve forgotten, allow me to repeat my favorite disclaimer;  “Life ain’t fair, and never has been”.  We don’t always know why things happen in the way they do, but we should be privy to the lesson being administered.  For those who possess the determination needed to overcome “unfairness”, self-manifested “equality” is yours for the taking…if you truly believe.  When reverting to those who’ve overcome tremendous odds 100 years ago (1915), the sweet nectar of inspiration is squeezed from their struggles, and downed with the veracity of someone who’s been lost in the Sahara and without water for days.  Trust me, it’s both refreshing and uplifting.

To those who provide assistance to others in need while on their path to success, you will never be forgotten.  For those who start fires, spew venom, and purposely place obstacles directly on the path of those maneuvering the maze of enlightenment and a purposeful quality of life, you won’t be forgotten either.  The difference in harvest from seeds planted falls on one of two…reaping or sowing. The snapshots taken in particular times and spaces can only cause one to wait a minute by stopping, looking and listening to the methods of social and spiritual farming one chooses to embark upon.


Catfishianado out!

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During negotiations, it would be wise not to take anything personally. If you leave personalities out of it, you will be able to see opportunities more objectively.


Negotiations.  We all do it, from working with the barista at Starbucks in creating your special blend of coffee concoction, to partnering up with others for extra bandwidth in accomplishing goals larger than yourself alone.  Very few of us have the option of stating “it’s my way or the highway”, so it would behoove those seeking to positively work with others to learn the basic standards and etiquette of negotiating.

Many assume negotiating is a simple question and answer session, but in reality there are many intangibles that have to be both brought to the surface, and understood by all parties involved.  First off, let’s leave your ego at the door and away from the negotiating table.  Understandably, it can be quite difficult, but in order to create an atmosphere of trust and mutual understanding, it’s imperative.  You don’t want to be tripping over personal accolades that don’t mean a damn thing regarding the issue at hand, and the details surrounding a possible agreement.  Keep the focus of the negotiations solely on results and what would make the best long-term deal for both parties.

Being a new startup in the beginning, feeling uneasy about the initial terms of an agreement is natural.  Not having anything worthy of experience to compare the numbers to creates doubt before signing the dotted line. To avoid this, be sure to put your initial concerns front and center without hesitation.  Sincerity that’s tactful, clear and concise is always respected and goes a long way between individuals.  Framing the negotiation around mutual interests rather than your interest alone helps both sides feel good about it. And if you’re respectful, it’s more likely the other side will reciprocate.

There will be many times in life where you will have to work with others to achieve a common goal.  In order to do so, no deal is ever made without efficient and effective negotiations where all parties involved can at least get a little of what they want for a whole lot later down the road.

Catfishianado out!


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Damn…It’s Like That Sometimes

Life isn’t fair, but it’s still better than no life at all.

Damn, picture this…

An idea is received as a unique gift from the Universe specifically choosing you to carry out the mission of manifesting it from a thought in mind to physical reality.  Detailed planning begins regarding the who’s, how’s and when’s while the feeling of accomplishment has already overtaken and placed you within the spectrum of success.  However, nothing gets done without acting, therefore the fork in the road where you proudly stand discussing what you’re ‘planning’ on pursuing has now transformed into choosing “should I” or “shouldn’t I”.  Damn…choices.

You make the choice based on countless hours of research, personal cost analysis, and infinite inputs on pro’s and con’s.  It’s now D-Day and time to DO what you’ve practiced many times in your head, while committing yourself to learning and improving upon what get’s done as experience and awareness grows exponentially.  You’ve loosened the moorings from the pier, and are now underway for the high seas of entrepreneurship.  Colors have been shifted from what you once were in port to acceptance and humility of change as a requirement for competent navigation.  Damn…acknowledgement.

After a little over two years of maneuvering the high seas and the associated dangers of taking on water through leaks accumulated from a lack of technical expertise, you find yourself now in the middle of a very large ocean of business, yet comfortable as a skipper in your own niche of sailing.  New acquaintances, new alliances, new beginnings.  All are identified as clear indicators of positive gains despite arduous seas, moonless nights, and consistent reminders of low fuel.  In defiance of fear, optimism is embraced with enthusiasm as you continue to retrieve daily fixes on new locations of advancement .  Let’s be clear…you are not where you once were, and ironically, it feels great.  Damn…awareness.

The sailing continues as you embark in whatever direction your ultimate destination commands you.  Although meticulous plans were made, the reality of delays in upgrades to your vessel becomes hard to swallow, yet beyond your control.  The seas seem to be rougher, the winds even stronger, yet you sail on.  Then the light comes on.  Within your mind, you hear these words…“All things, good or bad, work together for good”.  (If you love and believe)

Remain deeply confident that all of your efforts and hard work will contribute to your eternal happiness. That is why it is important never to retreat in faith, no matter how daunting the difficulties you may encounter. Do not be afraid. If you retreat or let yourself be ruled by fear, you will be the one to lose.  Damn…faith.

Catfishianado out!



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Committed To Win

Anyone can dabble, but once you’ve made that commitment, your blood has that particular thing in it, and it’s very hard for people to stop you


Creating a business deemed to be the legacy from which to leave to your family and those who benefit most from it, is nothing short of utter infatuation and commitment.  All day, and every day is spent acquiring the pieces needed to both create and sustain positive growth.  Determining what fits will undoubtedly run circles around you as the task of developing thresholds for have’s you need, and want not’s that may cause devastating effects down the road, becomes a daily balancing act.

Beginning a start-up, which lacks much corporate infrastructure, founders typically do the jobs of at least five people. I call it the ‘Chief Everything Officer’.  The expectation of the devotion of your time, particularly if you are a founder, is that you should be doing this and nothing else.  If you aren’t, you are not giving everything you have to the company.  Giving everything not only encompasses the initial financial investment, but of yourself in the form of sleepless nights wondering and attempting to anticipate the exact outcome, when nothing could be further from the truth.  In the beginning, you won’t be able to predict a damn thing, but it’ll take a little time to learn and accept it as reality.  The sooner you do, the sooner you can stop trying to fly when you’ve never taken a flying lesson, and realize that once airborne, allow the plane to fly on the winds your product and services have provided you.  Only then could you start to understand the basic ‘aerodynamics’ of business, and that’s just the beginning.

Committing yourself to the game you’ve decided to engage in will fall in one of three categories:  1.  You’re just doing it on the side, and not completely all in.   2.  You’re doing it because someone asked you to be a be a partner, or vice versa.   3.  You’re all in 1000% and strapped in from here to Mars and back.  All require some level of responsibility, but the injection of investment ordains the league of play regarding risk versus reward.  In simple terms, pushing all of your chips to the middle of the table and saying you’re all in let’s everyone know you’re serious, and collectively believe in your abilities.  When that happens, eating and sleeping your business becomes the norm until you’ve leveled off and mastered the art of managing it.  It ain’t easy, kinfolk.  If it was, everyone and their Mama would be doing it.

I leave you with this….The rewards you seek are connected to the struggles you overcome.

Catfishianado out!


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Watch Your Words

There is a certain level of professionalism you must adhere to…not keeping your word in business settings is the first sign of failure in integrity.


Maya Angelou (Rest In Peace) said it best…“When someone shows you who they are, believe them the first time.”  A century ago, a promise and a handshake was as good as a legally binding agreement.  Nothing was stronger than your ‘word’, and committing acts of personal treason was unheard of, and at your own peril.  Today, many have discarded the sacred premise of standing by the global creed of “your word is your bond”.  Business is about keeping promises.  If promises cannot be met, business should not be conducted between any number of parties involved.  Period.

One of the personal attributes I maintain not only for business, but as an uncompromising personal blueprint, is to always respect the time of others by being punctual, and keeping my word regarding agreements.  This is an integral component I hold dear. Although having been exposed to several parties that may not adhere to the basic universal principles I abide by, becoming jaded and lowering the standard just because everyone else doesn’t have control over their faculties of integrity won’t suffice.  The fact remains that there are people who will take out a segment of time and use it to talk and talk without any significance supporting it whatsoever.  Personal difficulties are manifested with the other party who sincerely took out a segment of time to discuss and share matters of importance in the spirit of sincerity when the other did not.  When that occurs, there is nothing to justify, no ‘why did they do that?’, and no further business to be conducted with that party today, tomorrow or ever.

Look, we all get busy in the hustle and bustle of the illusion of modern living, but saying you will call someone back and not doing so has an ethical dimension to it. Falsely assuring a customer that the product will be there by Thursday when it is expected on Saturday is wrong. Saying one thing and doing another is flat out lying. For those who have a full schedule and a phone that never stops ringing, making false promises may not seem like lying but rather considering themselves making a good effort. (What a desperate attempt at justification!)  Make no mistake, this is not an ethical way to communicate and will definitely come back to bite in the future.  The bottom line is individuals will make time for things they deem important, and if business with you is casual to them when it is truly paramount to you, they aren’t the type of people you can expect to be successful with in any capacity.  Watch your words, kinfolk!

Catfishianado out!


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People, Places, Things

Not advancing is retreating.


As an early riser, spring brings out the best of nature before sunrise.  The first sound I hear when awakened is the happy chirping of birds announcing the call of a new day.  After appreciating being able to bear witness to another 24 hours of new opportunity, I’m up and validating the day’s agenda.  Whether an important call to prepare for, or an impromptu meeting to create a win/win situation for everyone involved, I ask for and welcome the chance to ‘git er done’ in any capacity.

On this journey, the combination of being formed by fire and softened by love of people, places and things has started and continues to transform and prepare me for what lies over this mountain of challenging climbs, risky tightrope balancing, and cold nights on untraversable trails of entrepreneurship.  What I do recognize and know today what I didn’t know a year ago is everything isn’t always what it appears to be on the surface, and further validation is always required in determining the level of loyalty and fortitude needed for the journey at hand.  Equate it to taking on the task of completing a 5000 piece puzzle instead of smaller 50 piece creation.  1.  It won’t get completed without action.  2.  It won’t be finished in a short period of time.  3.  Having others whom you trust and share the same goal in completing is easier than doing alone.

The key to any rhetorical ‘climb’ in life is action fueled by faith and a belief that what you seek and aspire will come.  STRONG faith enables you to display your wisdom appropriately according to the circumstances, so that you can take advantage of change and move forward in the direction of victory.  People you may cross paths with are either there to help or hinder you, yet both are significant lessons.  Places provide broader perspectives, and can either inspire or oppress, depending on your level of consciousness.  Things come and go while changing with the times, and are ultimately relative to what we deem to be important.  Case in point:  Are Jordache’s just as important as they were in the 80’s as a pair of Tom Ford jeans today?  People, places and things are all genuinely important tools everyone should pack out and reflect upon while continuing on towards your goals and completing them.  As long as you don’t stop, you’re still advancing.

Catfishianado out!


Red Rooster Catfish still coming, kinfolk….Albeit slow, still coming!

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Discipline Personified

We must all suffer one of two things: the pain of discipline or the pain of regret or disappointment.


A friend and I were discussing the ‘biggest fight of the century’ between Mayweather and Pacquiao while both of us aligned ourselves with the champ Mayweather winning in a split decision.  For those of you that know boxing, and understand the level of discipline required to sustain an unblemished record as champion, you’ll see why Floyd is the obvious choice.

As the media attempts to package the ‘good vs. evil’, cocky vs. quiet, and top dog vs underdog mass media underlyers, it’s easy to see why so many people are either totally confused or completely oblivious to what 47-0 personifies.  By no means is Pacquiao a chump in any degree.  He came from absolutely nothing while growing up in poverty in the Philippines.  He’s connected to the power of the Almighty Creator, and has the energy of 98 million Filipinos behind him as he attempts to not only unseat an undefeated icon in boxing, but publicly says he’s going to knock him out.  Wow!

Both are the best in the world in their weight classes, both are committed to the craft of boxing, and each are superbly disciplined at conditioning themselves in preparation for the biggest fights of their careers.  What’s separates them?  I’ll say this….I’ve been a boxing fan since the 8th grade, and after seeing many of Pacquiao’s fights, he has never publicly announced he was going to knock any of his opponents out.  Why now?  Is he hyping up the fight?  Nope, not needed.  Has Mayweather ever been knocked out?  Nope, never.  Then what is it?  Listen, he’s mentally hyping himself up, and planting the seed of victory within his mind’s eye as he takes on the impossible. (And so is his trainer)

Floyd, on the other hand, is usually mentally destroying his opponents before the fight starts by planting seeds of defeat within their minds by telling them they are nothing more than boxing sacrificial lambs, and completely out of their league if thinking they can compete with, much less defeat him.  For this fight, he’s exhibiting an amazing amount of discipline by not doing what he’s done in the past because he respects Pacquiao the boxer.  When preparing for the biggest battle of your life, the best warriors choose focus over feral talk.  Those that choose to talk either feel confidently superior over their opponent, or are trying to overcompensate for what’s lacking.

To accomplish anything requires tremendous amounts of discipline, no matter how tedious or challenging the task may be.  The fire created within through discipline forges the determination and strength needed to overcome any and all obstacles.  Without it, nothing is possible.  Mayweather in a split decision, or…..[wait for it]……a draw.

Mayweather decision (-135)/Draw (+1000)/Pacquiao decision (+375)/Pacquiao KO (+400)

Catfishianado out!


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Encouragement Makes A Difference

If somebody’s down, help them up and lead them in the right direction.


I’ve been noticing the tremendous loss of inspiration and drive among the millennial youth of today, and would like to add a little encouragement to those who may not have anyone to contribute along those lines.  Dreams are being pulled out at the root and destroyed in it’s early stages by pessimism and fear, while the illusion of fast money and get rich quick schemes are being played and checkmating immature minds unable to decipher the difference.

With the opportunity of being able to accomplish anything one dedicates and prepares to pay the price for in 2015, people are falling off like flies while being lured with music and television that does nothing to uplift or inspire, however freely injects social viruses of decadence and ignorance that takes decades to rebound from.  Lives are being played out online for everyone to see, not realizing the electronic footprint of shallowness easily accessible by job creators and the new order of ‘background checks’ discounting them before an interview is even offered.  Yet, they think it’s funny by reciting, “Ya’ll niggas hiring?”  

Compared to all other countries throughout the world, the United States ranks:

#1 in prison population and 2nd in ignorance (teen pregnancy, unemployment, and literacy rates).  See the connection?  Folks, encourage and inspire!  Otherwise, individuals are already strapped to the 8 Ball and just waiting to be demoralized further before being knocked deep into the corner pocket of life and unable to get out.

I encourage everyone to take the reins of life by encouraging others to reach for the stars in anything they wish to do.  Please don’t empower them to allow their lives to become more of a struggle as they get older in life. Ok, can’t see the stars yet?  Then reach for the ceiling!  After all, it’s better than killing a dream via pessimism or the usual crabs in a barrel tongue lashing of shooting them down before spreading their wings to fly. Encouragement, encouragement, encouragement!  Stop waiting for the ‘hook up’, and start acting on the ‘come up’!  At least try something towards making a difference in someone else’s life if not your own.

Catfishianado out!


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How Much Are Your Dreams Worth?

 Never let someone else’s odds keep you from doing in your heart what you know you were meant to do.


How much are your personal dreams worth?  Let’s break down the true value of them, shall we?  Ok, take a look at how dreams are manifested.  Everyone is different, but dreams/ideas usually come through inspiration via some sort of experience unique to you.  How do they come?  Again, this is priceless.  When your mind and body are at peace, and aren’t distracted or bombarded by worry and fear, there is something miraculous that occurs when the seed of an idea is planted within you.  How much do you think that’s worth?  Let me help you out…PRICELESS

Alrighty then, we have something that starts off truly priceless.  Now, how do you bring it from within, and into the physical realm?  Initially, discussions with yourself begin with back and forth volleying of ‘I want to do it, ‘can I do it’, or the usual self-defeating ‘I’ll never be able to do that’.  Choose either, as we’ll follow up later with valuations of each choice.  Secondly, you start to discuss it with those you truly trust, and you’ll either receive encouragement and support, or disdain and pessimism.  Has the true value dropped yet?  No, it’s still priceless, and you’re still in possession of it!

You’ve thought about it, and after meticulous consideration, you’ve decided you’re going to act on that dream seed and start watering it.  You file the business name, acquire the required equipment and accessories for it, and start building and growing your dream/idea.  What happens to the value of it?  It just increased exponentially!  Beyond that, your journey has begun, and the bigger the dream, the bigger price you will have to pay to be considered worthy of it’s rewards.  The only battle now consists of whether or not you will continue on, or voluntarily stop watering your seed, thus ending your journey.  That’s up to you, and the value of your dream will depend on individual injections passion, pride and perseverance to keep it afloat.

On the dark side of depreciating your dream, if you never act on the gift given to you by the Creator, guess what?  Your dream becomes absolutely worthless, all because you failed to personally invest in it.  Dreams come to you like a large, raw diamond that’s blemished and unpolished.  Once you act, the shine and clarity begins to take shape, while increasing it’s value.  If no action occurs, the once diamond crumbles and dissipates never to return again.

Invest in polishing your diamond.  I promise you, it will shine like you never believed it could.

Catfishianado out!


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Risk…It’s In My System

Often the difference between a successful man and a failure is not one’s better abilities or ideas, but the courage that one has to bet on his idea, to take a calculated risk, and to act.


Since my youth, I’ve always taken risks (challenges) if aware there was an opportunity to make a current standing better.  I was a marble master amongst my 7 -10 year old neighborhood friends, and would risk my favorite marble to gain custody of another’s favorite.  On the golf course with my Father, I would bet my friends a dollar who could make a putt from pre-selected distances.  I enjoyed the competitiveness of tossing quarters against the wall to see who could get the closest while taking everyone else’s money (and losing too).  In the Navy, I was quietly known as the ship’s ‘bookie’ while covering all bets in football, baseball and basketball.  I didn’t always win, but the majority of transactions I did until told to shut it down or be prepared to see the Captain.   That’s exactly what life is…mostly good days, some bad.  Now, I’m taking the biggest risk of my life with being an entrepreneur and taking a Red Rooster Catfish vision within my consciousness and giving birth to it in the physical world.  Risk.

Risk…Is it in your system?  We tend to view risk-taking negatively, often regarding it as dangerous and even unwise. But while some risks certainly don’t pay off, it’s important to remember that most do.  Taking a risk is also a great opportunity to blaze your own trail while learning to overcome the fear of being forged by fire towards success.  Actually, everyday is a risk, but most don’t see it on such a small scale, but crumble on large scale dreams and expectations.  Psst…It’s all the same!

Taking risks are also a necessary step in actively pursuing success.  You really have to put one foot in front of the other and start on your journey believing you will succeed. You have to be comfortable that you won’t know exactly how you’re going to get to the results that you want to see, but with belief, faith and action, a path will be created for you to your desired outcome. Despite obstacles, expect success.  Easy to say, harder to do.  Here are a couple examples of risk paying off:

FedEx – In FedEx’s early days, co-founder Fred Smith took the company’s last $5,000 to a Las Vegas blackjack table after the shipping giant was denied a vital business loan for truck and plane fuel. Had Smith’s bet gone awry, FedEx wouldn’t have been able to foot a $24,000 fuel bill.  Co-founder Robert Frock asked his partner, “How could you do that by taking our last 5k?”  Fred answered, “The meeting with the General Dynamics board was a bust and I knew we needed money for Monday, so I took a plane to Las Vegas and won $27,000.  Look at FedEx today.  Risk

Pandora – In the winter of 2001, Pandora was out of money. Founder Tim Westergren had a choice: cut their losses and throw in the towel or find a way to keep going. They decided to keep the company alive and start deferring salaries. Ultimately, over 50 people deferred almost $1.5 million over the course of two years (a practice that is illegal in California). When we were finally rescued by an investment in 2004, I had maxed-out 11 credit cards.  Look at Pandora today.  Risk

For everyone, the world outside our comfort zone can be very intimidating. Until you are willing to put yourself out there and take a risk, you will NEVER be able to achieve  success and realize your potential. Remember, You don’t achieve dreams by playing it safe.  Win or lose, you’ll end up smarter and stronger than you were before.

Catfishianado out!


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We must always rejuvenate ourselves; otherwise we harden


On Sunday, I returned from a surprise rejuvenation visit with my family, and there’s nothing close to resemble the love and affection received by those who care for you unconditionally.  Consequently, the visit wasn’t about me, it was about the family.  Nobody had a clue I was coming, which made it all the better.

Speaking to my Mother 24 hours prior to arriving, we discussed the normal bucket list of topics we usually bounce off of each other.  Additionally, my intuition alerted me to the hidden worry she had with me experiencing delays with the Red Rooster Catfish build out project.  Cutting her off at the pass, and getting a laugh out of her, I said “Momma, you know everything is exactly where it is supposed to be, right?  It’s all going to work out.”  Confirming her son’s comfortability with the situation and circumstances beyond my control, she replied “You got that right, Brotha!”  After chopping it up for several more minutes, we finished up with mutual “I Love You’s”, and hung up.  Little did she know that tomorrow at the same time, I’ll be surprising her with a knock on the door.

Arrival DFW Airport!  The Metroplex.  After waiting for terrible morning work traffic to subside, I bee lined it straight to Momma’s.  Enroute, I called my Sister to let her know I’d arrived in town and wanted to surprise everyone with a short visit.  “Miko, please don’t tell Momma I’m headed her way, ok?”, I asked.  “I won’t”, she said.

I wish I could share the video with everyone showing me walking up to the house, and putting two knocks on the door.  One thing about knocks and my family…1-3 knocks indicates someone is at the door you know.  Anything over that indicates somebody you don’t know, and is most likely official business or someone trying to sell something.  I could hear her coming to the door asking if it was a neighbor at door, and when she opens it and sees me, screams of joy erupt followed by a tight hug only your Momma could give you.  “Oh, Joris!!”, she screams.  “Come on in!  I’m so happy to see you!  You can’t be doing that to your Momma!  You’re about to give somebody a heart attack!”

Now, imagine the rejuvenation received from that, not to mention a family lunch with everyone at one of the best places I love to eat at in Dallas!  (Babes Fried Chicken)  Thanks to everyone who got me there, and thanks to my family and friends in the Metroplex that made this visit one of true rejuvenation and thankfulness.  Despite the challenges, it’s all good Kinfolk!

Working hard on slangin that cat soon!

Catfishianado out!


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Momentum Shift

If you have the guts to keep making mistakes, your wisdom and intelligence leap forward with huge momentum


There’s a momentum shift going on, and I can feel it.  Many great things have been occurring, and I’ve had my nose so anchored to the grindstone that I haven’t seen everything around me.  How many of us can think of a single moment in our lives that changed not only what was in front of you, but how you saw it?  There are success stories throughout history where things at times appeared hopeless for them, but by some dramatic transformation in momentum, they managed to turn challenge into triumph.

Momentum is a special gift that can work wonders for anyone in a positive or negative way. When you’re riding on good momentum, you feel like everything is working with, and for you while defeat is not an option! Negative momentum occurs when the Monkey Mind is controlling the rollercoaster, and won’t let you off, creating the perfect storm of when it rains, everything gets flooded.  Being on the see saw of life, I can guarantee the pendulum of momentum will swing back and forth while teaching us valuable lessons in character, wisdom, and aspiration.

Take a moment to get a good look to capture what’s standing in front, behind and around you.  Then, seize on the opportunities today that will reap tremendous dividends for you and those around you in the future.  The key is understanding that everything won’t consistently be on the good side of the see saw.  With awareness, even when on the ‘other side’, you can seek out opportunities in time, people and circumstances that will produce positive results regardless of whatever end you’re perched on.

If you’ve ever found yourself trying to weather and survive a challenging time, consciously think about the issue you’re facing and write down solutions you think will help you overcome them. (No outside counsel)  Once you’ve listed solutions, it’s time to activate the action button that will help you start moving in that direction.  It doesn’t matter what type of momentum you have, what does is how you perform in each of them.

Catfishianado out!

Red Rooster Catfish coming soon, kinfolk!


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Stay In Shape

The greatest wealth is good health and a strong mind.


Being a natural gym rat, I sometimes overlook those who may not have had an active youth, but when I pause to think for a second, those in my generation all had an active childhood.  We rode bicycles, skated, and climbed trees until the street lights came on.  Going back an additional generation with my Mother and Father, they too, were quite fit, despite smoking cigarettes and consuming large amounts of natural sugar inserted in Kool-Aid and iced tea drinks.  Even both Grandmother’s and elder Uncle’s kept active with ‘country’ gardening, walking to meet the kids on their way home from school, or visiting multiple neighbors on a weekly basis.

Recently eclipsing another year of birth a little over a week ago, I can’t help but to check in on friends and family while inquiring about their health.  “How’s your health these days?”, I’d ask.  Overall, everybody is either maintaining or effectively managing middle aged ailments.  (Knee pain, broken bone aches, tire handles, etc.)  However, diabetes is still taking names and kicking asses.  My Grandmother injected insulin daily, and was a normal occurrence throughout my family as we always checked the dosages before she injected.  I never witnessed her have a negative episode due to diabetes, and am humbled and thankful today for being able to live with her as she accumulated a long life with such a quiet and dangerous killer.

Today, exercise is presented as something out of the ordinary.  It’s ‘extra’.  “I don’t have the time”, you hear them say.  12 year old’s are playing video games for 8-10 hours a day, combined with not eating properly, multiplied by not exercising or putting any attention on cardio or heart health.  Hell, people don’t even break a sweat dancing anymore!  Take a walk at the zoo, and they’re about to pass out at the half way point, and ready to head home.  When a health related incident occurs, they become Taebo kings, and for many folks, it’s either an incredible mountain to climb in order to get back to proper health, or too late to do anything about it. I find it amazing that with all of the medical technology we have available today, babies, children and adults are sicker than they were 50 years ago. Why?

Being an entrepreneur and the captain of the ship requires that your health be stellar.  (Both mental and physical)  Without good health, it doesn’t matter one iota what kind of ideas you have if you can’t put in the time and tremendous effort compulsory to seeing the benefits of your labor.  Take a 15 minute walk a day while meditating.  Do 20 sit ups with affirmations before you go to bed every night.  Take a free yoga class to relax your mind and body twice a week.  It’s all on you!  My message of sharing includes getting to your body and mind in shape before it starts calling for help.  You’ll be thankful (and healthier) for it.

Special thanks goes out to the team at Aqual Corp.  I love all of you, and thank you!

Catfishianado out!


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True North

Nothing is what it seems.  We alone are the creators of our dreams, fears, darkness and light.


I can honestly say after taking the leap of entrepreneurship and being twisted and turned in every way possible, experiencing the highs of success, along with the lows of setbacks, there is only one thing you can do, and that is to sustain and manage a position of true north.  Without going into the technical aspects of the North Star Polaris, visualize it as a bearing of guidance and comfort during both good and challenging times.  When passing through demanding terrain enveloped in fog and darkness, knowing where you are and the location of your goal is paramount to your achievement.  Trust me…as an entrepreneur, you will be tossed about, and at times will lose both where you are and where you’re headed.

Personally, I love to take walks to refresh my mind, and with every stroll there’s always something different such as a new blooming flower, a dog or cat I haven’t encountered, or a new face I get to say hello to.  I’m always thankful for being able to absorb the unpredictable ‘good’ associated with a 30-45 minute walk.  When your bearings are in alignment with reaching a predetermined goal set by you, all chance encounters begin to resemble lessons or confirmations associated with the journey.  True north is that quick glimpse of that light at the end of the tunnel that substantiates two important things:

1.  You’re not there yet

2.  Keep moving forward

The importance of recognizing where true north is in your life pays tremendous dividends.  Despite not being exactly where you predicted you would, universal comfort is provided in knowing the true value of something is a direct result of the energy and intent that you put into it.  All rewards require initial toil, and those rewards of lasting value require an ever patient and persistent toil.  Knowing where true north is helps us to continue doing what we’re suppose to be doing, and waiting for the reward to come in on its own time.  Without it is equivalent to being perpetually locked in darkness with no sense of direction to decipher whether on a dead end road or the first leg of your all important journey.

Entrepreneurship is not easy.  It if was, everyone would be doing it instead of trying to tell you how to do it.  When commitments have been made, toil, sweat and tears have been exerted, and a trail for someone else to follow in example has been laid, be sure to check in with powers beyond for guidance and navigation.

Catfishianado out!


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Appreciate What You Have

Feeling appreciated is one of the most important needs that people have. When you share with someone your appreciation and gratitude, they will not forget you.


No matter how busy or pre-occupied you may get, showing appreciation is an abstract method of positive venting.  The easier choice is to focus and complain about what doesn’t fit nicely into our personal narrative, but appreciation is infectious even when shared with those you may not even know.  The results are immediate, and usually touches anyone within reach or hearing distance of your sincere appreciation.  Try it for yourselves! 

Is life appreciated or depreciated?  Recognize and rekindle the art of appreciating everything as is.  If one’s heart is true and unclouded, that in itself is happiness, and should be appreciated.  If your life is filled with a sense of hope and develops the fortitude of optimism, that too is something to be greatly appreciativeof.  Those who possess the unflagging spirit to never give up, no matter what happens, manifests inspiration in others, and they will appreciate you for it.

The short sightedness to simply throwing in the towel the moment you encounter the slightest obstacle is truly self-defeating, and never appreciated.  When motivated by the spirit to contribute to the well-being of others, and never give up in their endeavors will be forever appreciated. You cannot and will not grow if you are always flattered and spoiled by those around you. Resolve to never avoid challenges, and commit to appreciating those who test you, because the ultimate victors in life are those who have undergone and triumphed over hardships.  Appreciate all that you have….good and not so good.

Catfishianado out!


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They Will Try (And Fail)

Never surrender your dreams and aspirations to the fateful limitations others have placed on their own lives.


Everything in the universe has originated from one Supreme Entity. The God principle permeates everything in the universe, and also exists beyond it. From this perspective, both good and evil have originated from the God principle, and continue to exist, be reborn and expanded based on those willing to allow it to influence and control their lives.  There will be those over the course of your lifetime whose sole purpose is to either enlighten and assist you on your journey, or find any outlet available to minimize and destroy you.

Good people and good ‘implied’ entities collectively come under the forces of good.  They wish to help, support, empower and seek win/win opportunities embedded within the mantra of,  “if I can help another to become better, I have also contributed to my own advancement”.  On the other hand, evil persons are predominantly unrighteous and have very high ego’s. They may also commit to spiritual acts of praying or attending church services, but is done with the goal of acquiring spiritual power for the fulfillment of some personal ambition or control over someone. Their evil is rooted in an overbearing self-esteem and a high level of self-conceit, which exposes itself when uncovered for what it truly is.  (And it will try you)

Remember that negativity in all forms tends to harp on the bad things and ignore all positive contributions. It also has a tendency to exaggerate issues in attempts at making the predicament you may be dealing with seem a lot worse than it actually is.  You will also notice when evil finds itself on the defensive due to your steadfast faith and determination, it will then resort to desperation in all forms.  Don’t be fooled.  It is important that you fight evil forces rooted in courage with every fiber of your being.  It’s power lies solely in your lack of faith and self doubt.  When rooted in the womb of righteousness, regardless of level, know that you are protected.  However, you will have to fight, and not wait for others or call upon them to wage your battles for you.  Look, life isn’t fair, and those who recognize the realities of the universal war between good and evil, will find themselves able to arm and fight effectively against anything that tries to prevent you from what your life’s mission is on earth.  Remember, they will try in the name of negativity.  It is up to you to make sure they fail in the name of righteousness.

Catfishianado out!


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Let It Flow

Life is a series of natural and spontaneous changes. Don’t resist them, embrace them.  Let reality be reality.


Life is a series of both large and small skirmishes.  A challenge here, a tragedy there. Humility learned here, re-evaluation understood there.  Regardless of the obstacle, overcoming and winning at life is paramount to personal growth and happiness.  It is important that you possess the inner strength and common sense to always have the spirit to learn everything you can where you are, to develop the means by which to support your life, to pursue substance rather than surface, and to explore the depths of your potential unseen.  Just as a river flows, personal awareness cannot be acquired with blockages of pessimism, complacency, and lack of preparation.

On the dark side and premise of flow lies a mentality that assumes everything is the same, including processes and timelines.  The simple formula of lack of preparation, multiplied by zero fire in the belly, divisible by hopeless waiting instead of acting, equals failure.  This is where awareness shines the brightest by bringing to the forefront key elements of and illuminates where you are, the rules of play, and a platform to create a winning strategy.  Without awareness, failure is imminent.  Unfortunately, if no outlet of education and guidance for awareness exists, chock it up as killing thousands of buried aspirations with one pebble.  Cultivate awareness and treat it as one of many beautiful flowers within the garden of your true being.  Flow surely follows.

Live and learn while eradicating barriers of flow.  Failure for some is a normal occurrence and final, when for others is only a temporary setback while providing the clean slate needed to build a new foundation for winning at life.  Two choices….The moment you resolve to be victorious, every nerve and fibre in your being will immediately orient itself towards your success. On the other hand, if you think, “This is never going to work out,” then, at that instant, every cell in your being will be deflated and give up the fight, and everything most certainly moves in the direction of failure.  Don’t give up.  Optimize your flow for success.

Catfishianado out!



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No matter what accomplishments you make, somebody helped you.

Teamwork is an ongoing process that helps a group of individuals evolve into a cohesive unit. The team members not only share expectations for accomplishing group tasks, but trust and support one another, and respect one another’s individual differences.  The challenging aspect of establishing teamwork is seeking out those who share the same vision, values and milestones for victory/success as you do.

When an entrepreneur acts on an idea he/she receives, it usually starts off with individual research and effort.  They may then share the idea with those they trust while also welcoming guidance and support in pursuing the endeavor.  Once all information has been acquired, the last step is undertaking the journey necessary to make ground on the dream envisioned.  Unless embarking upon a partnership, the level of teamwork is limited to positive acts by those closest to you in the forms of encouragement and support.

After finding yourself firmly on the road of entrepreneurship, and traction has been achieved, things start to get a little complicated.  You can no longer do this by yourself, cloning is not an option, and trustworthy assistance is now required.  Who do you allow in to help?  For all of the blood, sweat and tears you’ve put into the initial stages of the dream, you can’t just bring anyone off the street, can you?  This is where something magical starts to occur…

Remember networking?  A closed mouth will never be fed, so you’ve now become your best marketing agent for your vision.  A careful approach and strategy is needed to avoid spreading yourself and your idea too thin.  Voila!  People start to notice your passion and perseverance required to get your project off the ground and are now interested in win/win opportunities.  After presenting in detail the vision, goals and expansion, teamwork is born.

I couldn’t do what I’m doing in taking a vision, making it a reality by proving it, then expanding on it with an even larger range of view without those who have helped me.  In fact, those who have helped along the way, and those who are a part of a truly great team, are just as responsible for Red Rooster Catfish’s success than I who envisioned it.  I personally know when flying together in the right formation as a team, the lifting power of many wings can achieve twice the distance of any bird flying alone.  Thank you Team!

Catfishianado out!


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Things Remembered

Remember this…people will judge you by your actions, not your intentions.


Life is a sum total of choices, whether made for you by parents as a child, or personal decisions as an adult.  What’s special about making choices is there is always a lesson to be learned in each of them.  Unfortunately, many times the lesson is deferred or put off for another day, which only prolongs the inevitable enlightenment or impending decline.  With no grey areas of ‘might’ or ‘maybe’, what’s remembered most  are the actions that delivered you to the destination you now reside.

In the game of entrepreneurship, it’s important to keep an active log of all steps and missteps along the path of your journey.  Log entries serve as a guide or reference to review as a map in keeping you on par.  The road to entrepreneurship never starts off smoothly paved with well defined road signs.  It is the entrepreneur who will provide the infrastructure with things remembered that serve as a catalyst for growth and success.  However, beware.  Things remembered can also serve as obstacles or potential handicaps that either slow, impede or completely stifle all elements of bonafide headway.

Memories can either help and make us happy, or hinder and bring us down.  When in doubt as to your specific location on the map, check in with your heart.  The heart is incapable of feeling anything other than what truly is, and is superior than any road map.  Collectively, when both are used together, and sprinkled with things remembered, there aren’t many things that will prevent you from achieving anything you desire.

Catfishianado out!


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Maintain Protocol

Without protocol, organization cannot be maintained, followed by loss of control.


I was recently engaged in conversation with a potential entrepreneur that shared an array of ideas I personally thought were promising.  Despite the treasure trove of potential ‘hits’, they were allowing their dreams to die a slow and painful death by not releasing them.  Without having to specifically ask why, I knew fear was the main culprit in killing their dreams.  “How do I do it?”, they asked.  I proceeded to share with them my protocols for achieving the success I’ve had, and intended to maintain them for the impending success down the road.  Here they are:

1.  Set The Target – Identify what what you’re aspiring to do.  Be specific, with no might’s or maybe’s.  Then act.

2. F#$% Fear – This is the biggest and most important’ protocol.  It’s ok to be afraid, but using that energy to benefit you is something that has to be learned and mastered.

3. Roll the Dice – Believe in yourself.  Visualize the endgame, and not the potential obstacles that ‘may or may not’ challenge you.  If you don’t go for it, how will you know?

4.  Seek Out A Mentor – It’s important to have a voice other than yourself that you trust, and they trust and understand you.  You won’t be able to accomplish big things alone.

5.  Eyes Open/Ears On/Mouth Closed – Appreciate the art of listening, and don’t be afraid to ask questions.  It’s better to ask out of a lack of knowledge than to perpetrate knowing.

6.  Learn Adaptability  – Conforming and doing what people expect of you may help you survive, but learning to adapt is the way to thrive in an ever-changing world.  Only then can you make good decisions based in awareness.

7. Network – Communicate and meet with those in your genre or expertise, but remember to vet who you share pertinent and proprietary information with.

8.  Discipline – Without this, nothing else will come together.  Sacrifices will have to be made, and it will be you deciding who, what, how, when and where.

9.  Don’t Shortchange Yourself – Work smart AND hard.  Think big.  You’re only worth what you perceive your value to be, and will receive exactly that based on your viewpoint.

10.  Balance It All Out – One dimensional actions on a three dimensional playing field spells doom.  Keep your skills refreshed, your actions precise, and your downtime truly rewarding and relaxing.  Moderation is key.

All successful leaders have a formula for success.  However, that formula has to be continuously tweaked, rewritten, and tweaked again due to the price required and demanded by the Universe.  What’s your formula?

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Reformatting The Circle

To go forward you have to come back to where you begin.  That’s called full circle.  


I had a deep conversation with my Mentor this morning on the topic regarding ‘the circle’.  The circle represents those who serve as links of energy (+/-) distributed along your personal vitality grid.  It is very important to have a majority number of positive influences within your circle than negative due to the simple fact that when energy flows uninhibited, things get done, goals are met, and accomplishments once thought to be impossible, become possible.  Negative links within a circle eventually reproduce negative results.

Most who are in pursuit of something larger than themselves are always seeking the missing links needed to help in getting closer to their goals.  Those who are not will be left to wither in the wind of inefficiency with a power grid that does nothing but drain the host to the last drop.  For example, assuming your energy nests on the positive side of the scale, have you ever been around those who, after spending time with, drains you?  It could be those at your job, fellowship partners at church, or family members you go home to.  It usually begins with an emotional tap, then the siphoning commences.  “I can’t do that”, “I hate that”, “That is so hard”.  For some, they’ve already been drained to the bone, so hearing and acknowledging statements such as this become standard.  However, when you find yourself on a different frequency of “I can do anything I commit to”, “I’m intrigued by that”, or “It may be challenging, but I can do it”, the initial response is to encourage or inspire in any way possible to avoid being tapped and sapped by those forces attempting it.

Being tapped into is one thing.  Throughout your circle, being tapped into becomes a necessity.  Positive energy feeds on positive energy.  Unfortunately, being sapped of energy is something totally different.  Believe it or not, negative energy feeds on positive energy as well.  One example promotes growth, the other contributes to demise.  It’s important to conduct frequent assessments on your circle to determine where energy bottles up, is being delayed or severely restricts positive growth.  You can also proactively work with other elements of your circle to enhance energy levels while creating win/win solutions for everyone within it.  When you determine where the short circuits or blockages are, it is then up to you to either recharge it, reset it or remove it.  After all, nobody can do big things on their own, so it would behoove anyone seeking enlightenment and advancement in life to take a more hands on approach towards the optimization of your circle of energy and everyone within it.

Catfishianado out!



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Protect Your Brand

Focus on building the best possible business. If you are great, people will notice and opportunities will appear.


Starting a business and creating a brand reflecting its values requires a special blend of commitment, creativity, and enormous amounts of patience.  If thinking throwing something together from scratch due to the latest fad or mania will weather the test of time enroute to success, you’re in for a very rude awakening.  On the other hand, when you’ve put in hard work, paid attention to detail, and at times lose sleep due to playing the personal game of anticipation, exceptional things begin to take shape.

While refraining from the multiple technicalities of branding, the concepts are quite simple.  For starters, let’s begin with symbolism.  We all respond to visuals whether it be the color of a flower to the flow and design of an automobile.  For example, the symbol  of the Confederate Flag instantly brings about negative feelings for most, and associations of pride for others.  It doesn’t matter that it started as a symbol to simply identify the Confederate army during the Civil War, but today defined as an image of bigotry and oppression.  Understanding that symbols bring about a certain feeling contributes greatly to formulating one that best emulates the image you wish to project.

What does your brand stand for?  What are the principles associated with your brand?  Innovation?  Uniqueness?  Quality?  Consistency?  Dependability?  Comfortability?  Once decisions have been made on the bedrock of your business, it’s now time to ‘show and prove’ to your clientele.  Ultimately, they will be the deciding factor in determining and validating your brand’s worth.  Individually as a brand, can people believe that you’ll be on time for an important meeting?  Professionally, will customers recommend your products and services to others?  With any good brand, the answer is yes.  With unreliable ones, it denotes an end to positive relationships and growth of your business.  Once a brand has been associated with quality and consistency, then comes the unrelenting task of protecting it at all costs.  After all, when the responsibility resides with those who’ve put in the intellectual equity, financial investment, and unlimited amounts of time perfecting it, you will do whatever it takes to safeguard your livelihood.

Red Rooster Catfish coming this Spring!!

Catfishianado out!


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Mental Acuity

If you wish to know the mind of someone, listen to their words


With the build-out of an  empty 1800 sf space in full operation for Red Rooster Catfish, the ability to maintain both tactical and strategic awareness requires mental shrewdness.  You have to remember that there is no class you can take to paint an exact picture of ‘how it’s going to be’, and ‘what’s the exact amount of time it’s going to take’.  Eyes open, ears on, note taking and developing sincere cooperation and understanding with the team you’ve chosen to work with demands a dexterous mind. To date, the lessons I’ve learned begins with making sure the mind I have is clear, efficient and readily adaptable to whatever process, progress or delay that may occur.  Mental acuity is the key.

I always talk about the Monkey Mind, and the true power it has if allowed to run amok and over the individual it possesses.  Fear, pessimism, whining and intense narcissism are clear indicators of anyone controlled by the notorious Monkey Mind.  Have you ever known anyone successful who displays and emits these characteristics and maintain them over a long period of time?  Do you know any historic generals that won World Wars with the above traits?  Exactly, because accomplishment and success can never be found on that frequency.  However, it doesn’t take nuclear physicist to tell you the bi-products that do come from Monkey Mind fundamentals.  Entitlement, finger pointing, blaming others, and a ‘know it all’ attitude are just a few that come to mind.  Nevertheless, they never contribute to anything other than what they are.  Do you think the Dalai Lama watches Jerry Springer?  It’s a complete oxymoron.  You cannot create anything good if your blueprint is established in negativity, but you can produce, re-create and fuel antagonism in all forms with ease.

If striving for mental acuity, recognizing and treating the mind like a personal power plant works wonders.  Picture your mind weighed down by unnecessary anxiety, uncertainty and in most cases, senseless nonsense, compared to a mind that efficiently prioritizes, processes and discards anything that doesn’t add to the value of the power plant.  Which one would you choose?  Easy choice, right?  Accepting responsibility for our own mental disposition is the first step.  Only after having an honest conversation with yourself can you move towards removing unnecessary baggage that drains precious energy needed to become the absolute best (whatever it is) you can be.  Once that’s complete, you can honestly begin to control and manage the Monkey Mind instead of it controlling you.  Instead of it permeating fear while sitting on the front row of your mind with a bullhorn in hand , give it a back seat with no bullhorn, and implement a solid rule of it speaking only when spoken to.  It’s an easy choice..Mental acuity fused in adaptability and efficiency or highly predictable, pre-determined thoughts and reactions anchored in fear and pessimism?  Regardless of the choice, you’ll either produce and inspire positiveness or leave a wake of distrust and negativity.

Red Rooster Catfish coming soon, kinfolk!

Catfishianado out!


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The Love Of Creativity

When you create something special, whatever you put into it will manifest exponentially.


When you understand the power of creativity, maintaining an open channel to this efficient hybrid of manifestation easily captures my attention. If planning on developing a new you, dish, garden, etc., creativity is something you want to be showering you with unlimited amounts of love.  The process of ‘stripping’ yourself during the initial transformation stage readies you for the next juncture of creating what it is you’re trying to manifest.  Picture it as having a clean dish, skillet or pot before cooking up something new.  You can’t cook in dirty pans, or have leftover scrapings anywhere if planning on a personal masterpiece.  Creativity is that first ingredient needed to start cooking with.

Creativity isn’t something you can purchase, put on layaway, or borrow from someone else, and return after using.  It’s a very selective gift-only for those who’ve prepared a clean canvas for painting personal masterpieces.  The power and potential of this one ingredient provides the ammunition needed for the internal skirmishes awaiting.  This all-purpose chameleon truly represents the ability to transmute a thought given to you during moments of peace, privately considering the possibilities, then saying to yourself, “I think I can do it”.

As a disclaimer, this skittish love isn’t given openly or freely.  It’s a cozy kind of one on one, not many people around type of gift.  However, it’s not a complete homebody, as you might find yourself intrigued and inspired by it at any public gathering or possibly introduced to by an associate. For the love of creativity, whether being introduced, bumping into, or having it approach you, be openly willing and embrace the possibilities ahead.

Dig out that special gift of creativity within you, and share with the world what only you can uniquely provide.  On the other hand, not realizing your gifts through the platform of creativity, severely limits you to being a flag in the wind and easily vulnerable to the probability of losing them all together.  For the love of yourself and those around you, activate your creativity!

Catfishianado out!


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2015 – Transformation

When we quit thinking primarily about ourselves and our own self-preservation, we undergo a truly heroic transformation of consciousness.


In August of 2013, I wrote about the special transformation of an inchworm into a butterfly.  I personally felt at that particular time during my journey of building Red Rooster Catfish into something special, a transformation was required in order to properly nurture the dream along with those who supported and believed in what I was doing.  It was imperative that I at least put an effort into seeking enlightenment that would better illuminate the current path I was on, and enhance the vision regarding the many roads ahead.

I didn’t realize the transformation that was occurring during the entire cycle of 2014.  Commencing with positive traction and growth, I was poised to follow a pre-determined script I personally wrote to the tee, and didn’t foresee anything that would force a detour.  For potential entrepreneurs, this is called envisioning a plan.  Write it out, visualize it, act on it.  I did exactly that, but the oversight, or lack thereof of not attaching yourself to a plan to such a degree that it doesn’t provide any leeway for maneuvering.  The butterfly starts with wondering why and trying so hard to figure out what happened, when in reality you should just let go of the wheel and allow the power of the Creator to drive.  My first stage of transformation reinforced and strengthened faith I ‘assumed’ was quite stout.

The second stage of this transformation was both the most challenging and a lions share of rewards – PERSERVERANCE  In this stage you’re either going to sink or swim.  It’s as simple as that.  There are no personal addendums you can add to justify failure, like seeking to attaching blame to others as a feel good security blanket to comfort your ego and reasoning for not continuing on.  For every successful person I know who has created something from an idea manifested in the mind, challenges will be inevitably headed your way.  The new reality is:  Your plan is no longer valid, challenges are relentless, and mental visibility drops significantly.  What do you do?  I’ll tell you…SINK OR SWIM.  It’s as simple and basic as that.

The next stage of transformation reflects on your ability to set a new course despite the storm.  As a former sailor, just because there are 30 foot seas coming over the bow, it doesn’t mean you can’t make progress.  You still can, and have to if you plan on reaching your destination.  One more thing – For those who are considering heading back to where you came from are committing an even larger transgression that just dropping the anchor and riding out the storm.  YOU CANNOT GO BACK, and if you do, consider the door of opportunity that opened for you and your dream to immediately close.

The wisdom and experience gained from strengthening your faith, along with the courage of weathering the storm through perserverance, is priceless.  You can now see ahead with clarity.  A new feeling engulfs your spirit with renewed energy.  Whatever you seek and ask for comes.  Again, it may not be on your timeline, but it comes.  It all may seem foreign at first, considering you’ve never been here before.  Embrace it, and everything moving forward.  That includes the good, bad, positive, negative, yin and yang.  Despite finding yourself in new surroundings, there’s comfort in knowing you’ve transformed, and just as a worm becomes a butterfly poised for new beginnings, you too will sprout wings and fly.

Catfishianado out!


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You cannot build a dream on a foundation of opinions.  To succeed, it must be cemented in the heart with uncompromising conviction.


Possessing conviction means one has a fixed or firm belief in something.  Whether right or wrong in comparison to someone else’s credence, having and displaying conviction reflects on the core and blueprint of what that individual is made of.  Considering the Internet Age, and the multitude of keyboard mighty mice, armchair opinionates and individual judge and juries, understanding the difference between convictions and opinions appears to be perplexing.

Let’s discuss opinions.  In general, an opinion is a judgment or viewpoint about matters considered to be subjective, and is the result of emotion or an ‘interpretation’ of facts.  What distinguishes fact from opinion is that facts are verifiable, while opinion is based on what you’ve heard or been made to believe without fact.  However, an opinion may be supported by facts, in which case it now becomes an argument.  In the end, it can be honestly reasoned that one person’s perspective is better supported by fact than by one who lacks it.  For example, the San Francisco 49’rs should be going to the Super Bowl (opinion based on belief), but the fact is they didn’t even make it to the playoffs (fact).  Entrepreneurship is something that dispels the illusion of opinion and its impression, then forces the use of fact in pursuit of project success.

Conviction, on the other hand, requires a true belief in what you’re doing.  Humble strength, and a ‘must win’ attitude gives you the power to forge through all challenges that come your way-AND THERE WILL BE CHALLENGES!  Also, having conviction is imperative when people attempt to diminish the value of your positive intentions.  For instance, I remember when I first acquired a small window on the back of a building, and many so called ‘former’ restaurant ring leaders told me I wouldn’t survive with minimal foot traffic, and zero exposure without a ‘front street’ establishment (opinion).  Seeing these individuals recently, and bagging the look on their faces after discovering that: 1.  I did survive (fact)  2.  I did put my business on the map (fact)  3.  I’m effectively working on building out a larger space (fact), was priceless.  I couldn’t help but to ask them (with a smile), “It’s all about one’s convictions, right?”  Kinfolk, you should have been there as I feasted on their trepidation!

There are three main ingredients I’ve learned to live by since beginning this journey of Red Rooster Catfish.

  1. Pride – Dignity, importance and merit in what you do
  2. Perseverance – Steady course of action despite difficulties or obstacles
  3. Patience – Know that everything you’re working for will come when it’s supposed to

None of these are worth anything without the fire of conviction shaping and reinforcing the power, veracity and resilience needed to overcome anything along your path towards absolute success.  Conviction….some have it, most don’t, but have an opinion on everyone and everything they come into contact with.  Avoid these people at all costs!  One thing is for sure-you won’t win without it.

Catfishianado out!


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Imagine That

Limitations live only in our minds, but if we use our imaginations, our possibilities become limitless.


Believe it or not, your imagination is a very powerful source of energy.  Sadly, most are completely dormant or geared to expect the worse in someone or something.  The important thing is we can easily refresh and fine tune our imaginations for the sole purpose in contributing to success in any endeavor.  Not a believer?  I dare you to try it.

Imaginations are fueled by whatever is driving your mode of mental movement.  The type of ‘wind in your sails’ determines the direction, speed, distance and growth you’re able to attain (or not).  For example, we’ve all had or currently retain some sort of mental challenge that takes complete control of our imaginary forces.  It validates control by rejecting any and everything that doesn’t sing or dance to the script it plays by.  Realizing that your imagination is a springboard for possibilities AHEAD, and not past occurrences BEHIND, that mental “gestapo’ will do everything in its power to keep you locked in the past, while simultaneously shutting down a clear vision of the future.  Take back control, and vigorously claim the gift of your imagination!


Human imagination is unique to mankind alone, and no other creature on Earth has this remarkable power. It has the ability to visualize ideas in our mind and then bring these ideas into existence, founded in creativity. By developing your imagination, you can use this unique power to create every conceivable innovation that can be imagined. If you wish to develop your creative imagination, open your mind to new unexplored paths, think of offbeat ways to tackle a problem, and do everything you can to make something that is hard – easier. All people have the potential to be creative.  Don’t allow your special gift to be fueled and pushed by winds to a destination that doesn’t include happiness.  Re-ignite your imagination!

Catfishianado out!


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Winning Vs Losing

Losers live in the past. Winners learn from the past and enjoy working in the present toward the future.


With the multitude of college football bowl games, early NBA and college basketball power rankings, not to mention the NFL playoffs, no matter what the group or organization, the objective is to win.  In order to win, each must have a clear strategy along with key individuals to execute.  The organization with the most effective executors, who cooperate and toll together towards the common goal of winning, will do so 90% of the time.  Why not 100% of the time?  Well, consider the latter 10% as a learning lesson in humility, and an investment in ‘how not to lose’, or ‘how to best prepare’ against losing in the future.

Winning and losing actually go hand in hand when taking into account the bigger picture.  What one may consider as defeat, another embraces as victory.  Losses, setbacks, and other challenges are essentially small wins that may not be initially seen or understood as such.  To counter, embracing the setback or challenge as another key for the many doors one approaches, provides a foundation for optimism and not defeatism.  No matter what happens in life, if you continue to forge ahead with a clear purpose in mind, you will firmly advance along while holding an orbit of indestructible happiness.

On the other hand, winning can also be a double edged sword if not managed properly.  Never experiencing challenges formed to fortify and expand us as individuals will almost certainly result in a uncompromising life changing awakening.  Many things that happen in life are commonly requested by ourselves.  If life was smooth sailing day in and day out, we cannot grow and develop.  Experiencing sufferings gives us an opportunity to become physically, emotionally and spiritually stout.  It is by overcoming life’s storms based on a solid practice of faith in what you’re doing, and action to fuel it, can we become an example for others not yet clearly on their own paths to follow.

Remember, you can’t win at anything if you don’t try, and if you happen to lose a few rounds of a 12 round fight, the knowledge gained in those rounds lost will bolster your ability to ultimately win in the end.  Chalk up losing as valuable learning lessons that make winning even better in the end.  Your survival depends on it.

Catfishianado out!


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My Dearest Journey & Lady Universe

The reason why the universe is eternal is that it does not live for itself; it gives life to others as it transforms.


I laid down last night with your image in my thoughts, and have awakened this morning in the same contemplation.  The pleasing transport with which I’m delighted, has a sweetness in it attended with a train of ten thousand soft desires, anxieties, and cares.  The day arises on my hopes with new brightness, youth beauty and innocence which are the charming objects that steal me from myself, and provide joys above the reach of ambition, pride or glory.  Believe me, to throw myself at your feet is giving myself the highest bliss I know of on earth.  Thank you.

You have the greatest soul, the noblest nature, the sweetest, most loving heart I have ever known.  My love, reverence, and admiration for you has increased exponentially despite the personally arduous cycle of 2014, as the ambiance and comprehension of better times advance.  I previously thought it would take a lifetime of intimate, loving association to increase them, but realize and fully grasp the reality that such is not essential.  You are more wonderful and lovely in my eyes than you ever were before, and my pride, joy and gratitude for which I love you with are beyond all expression.

Thank you for dispensing pivotal ingredients of significance which have transformed my love for you into a formidable source of personal awareness and motivation.  The pact conceived between us in 2010 has strengthened over the past years with continued actions of love and favor, which I am forever beholden.  I will continue to sustain this campaign of creating, loving and improving the quality of life only privy to our unwavering connection and allegiance.  Strenuous beginnings have had their day, and I look confidently towards the future from this moment forward with glee by offering nothing less than my absolute best.

Your Most Obedient Servant


Catfishiando out!


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Dream On or Wake Up

The ultimate truth is like the flavor of a lemon which you can’t see with the eye or hear with the ear.  Once you taste it, you are no longer in any doubt about what you consumed.


Reality has a funny way of becoming invisible when individuals choose to retreat to the usual comforts of denial.  When in denial, it then limits avenues, methods and strategies for solving any and all problems presented.  Those limits are then illuminated for all to see when those on planet denial attempt to demand results by predictably singing the same songs, regurgitating the same taglines, and paratrooping in the same ‘leaders’ from yesterday  (plus 40 years) to be tips of spears to battle modern day social and economic skirmishes.  That would be equivalent to sending in Civil War commanders to fight and win in today’s multi-pronged  asymmetrical methods of warfare.  Wake Up.

So, now we have ineffective and incompetent Civil War leaders sabre rattling and placing their demands on an opponent who’s highly sophisticated, technologically savvy, and financially stout.  Not moved by the outdated and highly predictable adversary, the more organized and somewhat more disciplined ‘other side’ cunningly waits and expects the Civil War leaders to do what they always do when unable to effectively control the field of battle….Revolt.   Even that appears to be outdated, considering they’re limited and reduced to revolting within their own communities.  Lacking effective leadership, those who’ve volunteered for battle are now left to formulate their own battle-plans.  “Let’s Burn This Bitch Down!!”, becomes the war cry and default strategy while coordinated teamwork, diversified partnerships, and multiple paths to progress and victory walk briskly out of the door.  That’s equivalent to burning down your own house and destroying all financial tools and tangible equity while claiming you have a mink coat on layaway.  Wake up.

Wait a minute, it gets worse…Due to a lack of competent leadership in disseminating accurate information, the other side now exploits and adds to the confusion by injecting propaganda and dis-information to further incite, confuse and bamboozle an already dysfunctional opponent.  Sensing this, the Civil War leadership pulls out the ONLY perceived weapon they have…BOYCOTT!  What happens next is so predictable to the ‘other side’, it becomes laughable.  Pay very close attention:

Exhibit A:  Creators.   Exhibit B:  Consumers.

Creators create the capital and infrastructure to serve consumers.

They take the risks, while awaiting rewards from consumers.

If consumers only consume, what leverage, capital or infrastructure are they in possession of?

What coordinated risks do consumers take when they choose to destroy their own capital and infrastructure?

But, like the boy who cried wolf, the consumer who NEEDS a job, who NEEDS a market to shop at, who NEEDS a location to spend money, who NEEDS items of vanity over long term value, who NEEDS to be entertained by mindless television, yells BOYCOTT, while the other side laughs.

Aha moment yet?  If a consumer consumes EVERYTHING, and doesn’t create, manufacture or distribute any commodities of value, what leg or toothpick does the word ‘boycott’ have to stand on?  Inevitably, every sphere of battle is loss, rapidly followed with losing the war.  Wake up.

We’re all connected worldwide, considering the ‘global economy’.  Economic hiccups with Japanese companies could diminish returns on your 401k.  The reluctance of the Saudis to limit the output of oil in the Middle East trickles down into cheaper gas for you while smaller oil players dependent on high returns are being run out of business.  If China decides to add additional tariffs on American businesses, you’d be paying more for your IPads, IPhones and Air Jordan’s.  The common denominator, regardless of country or region, is they either create, manufacture or distribute products or services.  Do you really think the largest defined demographic of consumers in America can do without, errr, “BOYCOTT” these products and services?  (Somebody’s laughing right now)  Wake up.


  1. New leadership representative of, and diversified to deal with expanded challenges affecting everyone and not one group.
  2. Competent, creative and relentless legal arms that share the vision for equality, and could endure and  maintain respectable legal campaigns.
  3. Eradicate old thinking, old methods, and expose charlatans inciting anything other than solutions serving the overall good.
  4. Self-awareness – Upgrade, calibrate and always validate.  If lacking penchants for accurate information, while being manipulated by whatever someone ‘told you’, what value could be brought to bear for problem solving?
  5. Become an active (PROACTIVE) member of your community with a finger on at least the basics of what goes on, and in consideration of everyone.
  6. Think globally – We’re all connected.  Remember, you don’t have to live in America if you don’t want to.  (Unless legally bound by conviction, etc.) Can’t find solutions here?  Educational, work and even cultural exchange Visas are available for fresh starts and new opportunities worldwide.

Dream on with continuing to think a basic calculator from the 60’s can solve complex social and economic algorithms during current millennia, or wake up, and seek creative solutions with resourceful thinking and highly coordinated pre-emptive (not reactive) action.  Who fails to prepare, participate or practice, then complains when they aren’t in the game?  Incompetence, Unawareness, ‘Perceived’ Entitlement…It’s what’s being served to the masses these days.  Wake up.


Catfishianado out!

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Adversity For Growth

It’s hard to determine your abilities as a sailor without any wind to test you.


Adversity, challenges, obstacles, dream reapers, and full court pressure are things you will undoubtedly experience when working towards achieving something larger than yourself.  This is a key identifier confirming that you’re moving in the right direction to something good.  However, your ability to problem solve, negotiate win-win situations, and turn those who wish nothing but your utter failure into allies, will prove to be of immense value, whether win or lose.  The most important ingredient indispensable for success is your absolute best effort.  When that occurs, even in failure, there’s nothing more that can be done except take it as a learning lesson, and get back into the lab for a different strategy.

Planning to win is a common expectation in all of us, but what’s your strategy for proactivity when a loss is sustained?  Nobody wins them all, and losses are somewhat necessary in order to put you in the proper frame of mind to learn from, adapt, and improve upon to win again.  Remember to view losses as a time for reflection and learning, and not for pity parties or mindsets conducive to depression.  Personally, I think our most shining moments are when we’re being challenged to overcome conditions and/or people whose ‘job’ is to inject their ingredients for the overall manifestation of failure.  The inevitability of good and evil, positive and negative, along with yin and yang is unavoidable as adversity is REQUIRED for growth regardless of religion, race or cultural ideology.  Simply put, it’s the Law of the Universe.

Dynamic growth occurs with positive determination and tenacious effort to break through self-limitations.  Becoming great must go down the road of hardship.  Those who are not tempered by difficulty will surely lack the endurance needed for firm resolve.  Don’t contribute to stagnation by wavering, grumbling or complaining, and never lose the inner battle with yourself.  Know that there are people, places and things disguised as inconvenience for you to overcome and ultimately win in the end.


Catfishianado out!

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It is up to us to live up to the legacy that was left for us, and to leave a legacy that is worthy of our children and future generations.


You’re building a legacy—like it or not—regardless of your age, sphere of influence or net worth.  Every personal interaction adds to your body of work that will reverberate generationally through friends, family, co-workers and associates.

During the last 10-12 weeks of the year, I naturally shift into a sentimental mode reminiscing of family, both past and present.  This year, I vividly took myself back to sitting on the porch with my Father and Grandmother, and listening to her remind my Pops of available land and burial plots which had already been paid for so that family members standing firm within the family didn’t have to ‘shake a cup’ for funerals or lack having land to build on and expand the family’s legacy.  Key word here, folks.  LEGACY

Legacy is the act of handing off or passing down anything from a past ancestor to the existing generation.  When I look back at what was passed down to my generation of siblings from my Grandfather and Grandmother, my eyes begin to water.  Frank Washington, Sr. died before I was born, but all of us were aware of all relatives, and their history, including 3rd and 4th cousins.  He possessed an elementary education, no degrees, no certifications, but obtained a menial paying job at the grain elevator which inserted ‘colored’ men deep in the bowels to sweep, move and manage large deposits of grain before loading onto railcars.  There was no OSHA, equal rights in the workplace, or fair pay based on the heavy labor incurred.  Over time with no mask to minimize the dust and soot he breathed 10 hours a day, severe respiratory issues developed, and death shortly followed.  My Grandmother, with two children, was left with a small and humble home, and a little insurance money to get them through.  Funeral costs and burial plots taken care of in advance.  LEGACY

That same Grandmother I lived with starting at 15, and watching her have cash money ready in an envelope when the Insurance Man came once a month.  That same diabetic Grandmother, who previously worked in well to do ‘white people’s homes’ cooking, cleaning and nursing their children, passed on 2 years later.  I remember the morning I was preparing to head to school, and before leaving I heard her fall in the rear of the house.  After lifting her up, and propping her in her chair, I told her I wasn’t going to school, and I’m calling my Father to come immediately.  While on the phone with my Father, she stubbornly demanded that I get on to school, while loudly saying, “Baby, I’m alright!!.  Get to school!  Your daddy is on the way!!”  She wouldn’t stop saying that.  I looked her over, no cuts or bruises, and passed it on to Pops.  My Dad confirmed my Grandmother’s request, and told me to head on to school, and he would be there in 10 minutes.  Getting called out of class three hours later, and told my Dad wants to see me at the hospital confirmed I would never see her alive again.  That same home passed down before, along with worry free costs for funeral and burial plots, passed down again.  LEGACY

Today, we’re in possession of many things including the latest communication devices, unlimited accessories, 300 channels, and the newest version of Air Jordan’s, but none of these things are worthy of passing down or leaving for the generation following us.  My commitment is unyielding when it comes to building a legacy in spirit of those who did it before me.  If they could create a legacy with faith, morality impregnated with good, hard work and discipline, not to mention with a very minimal number of ‘things’, what’s my contribution after being cut from the same cloth?  LEGACY

Special thanks goes out everyone assisting me (directly and indirectly, positive and negative) in not only providing the foundation for serving up the absolute best catfish in Southern California, but contributing to the Legacy.  I couldn’t do it without you.


Catfishianado out!

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The best performance improvement is the transition from the non-working state to the working state


As the build out process for Red Rooster Catfish commences, I continuously revert back to what I accomplished out of a small window on the back of a building, and prepare myself for both what I expect, and the unknown that lies ahead.  The goal is always to see the endgame, commit to action, and allow the required pieces to come together.  Truth be told, learning this method of manifestation has proven to be the difference between putting forth my absolute best, then allowing things to occur, as opposed to trying to ‘make’ things happen on my own terms.  In due time, improvement strides in and on course as it should.  I keep hearing my Mentor…“You’re right where you’re supposed to be”.

Overall, transitions are nothing more than change.  When changes transpire, the ability to adapt must be at the forefront of your every move.  Without adaptability, precious time is wasted whining, wondering what to do, or refusing to participate.  When in doubt, the best action to take is to meet any and all transitions head on.  That way, early difficulties and doubt are quickly transformed into headway and optimism.  The chameleon doesn’t worry about the seasonal changes that crop up around it, as it tunes in, adapts, and becomes one with the change. 

Transitions are by no means easy, but growth will not follow if you are not challenged. It is in the very midst of challenge, change and transition that character is formed. Once it has been decided to accomplish something, we must see it through to the end.  Problems, delays, and other sticklers are to be expected.  The greater our challenges in transition, the greater the actual proof we can show in overcoming them.  


Catfishianado out!

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Getting Closer

Only if you have been in the deepest valley, can you ever know how magnificent it is to be on the highest mountain.


This past week has been painfully productive.  You know, that ‘hurts so good’ feeling you get after consistently working towards something, and finally getting there?  When that occurs, the short term joy of putting another foot in the next highest ring on the ladder causes you to hold on tighter in preparation for the ensuing round of challenges in order to attain firm footing for the next ring.

My Mother always speaks to me regarding being on what she calls “the dark side of the mountain”.  It doesn’t mean you’re in a dreadful place, because in order to get where you need to go, everyone will venture to the dark side of the mountain.  Picture this…You’re in pursuit of a goal where initial rewards can be found on the other side of this very wide and very high mountain.  You start the journey, and make considerable gains in height on that mountain.  You start to get in a climbing routine based on a map that you’ve drawn up based on your interpretations on what it takes to get up and over this mountain.  The weather gets rougher, winds higher, visibility down to zero, not to mention realizing the map you made is utterly useless for the next stage of climbing.  You are now at the dark side of the mountain.  What do you do?

  1. Do you turn around and head back to where you started, jeopardizing all you’ve accomplished?
  2. Do you stop, cease all movement and hope someone comes along and saves you?
  3. Do you continue on, faithfully believing in what you’ve been doing, and finding new trails when finding your path blocked, no matter what?

There is only one choice, and that is to continue on in pursuit of what you’ve been chosen to do.  The fact is, personal goals and aspirations of yours will never be achieved by others.  It is truly up to you to bring out the absolute best in yourself to reach the other side of the mountain.  Remember, nothing is easy in life, nor is it guaranteed.  If it was, everyone would be doing it.  What’s special is once you’ve started on a extraordinary trip to trek over a mountain, God and the Universe will illuminate the path.  (Only if you’ve shown commitment to it)


Catfishianado out!

Update:  Red Rooster Catfish is getting closer to reopening with signing a lease for our new location.  6445 University Avenue



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Good Deeds

A tree is known by its fruit; a plant by its flowers; a person by his or her deeds.


A good deed is never forgotten, whether giving or receiving.  When giving, the deed starts from the heart and saturates your entire being with happiness.  On the receiving end, humility and thankfulness position themselves front and center in full bloom.  Let’s be clear…Good deeds uplift and inspire individuals, groups and organizations to do more, and be even better than ever when knowing others are behind them.

What’s confusing for some is mixing the foundation of good deeds with a trend or fad because ‘everyone’s doing it’, or you SHOULD do it.  Don’t misunderstand the premise.  Unfortunately, I can easily find themselves on the Smithsonian Channel while watching an aerial narration of the Grand Canyon, and up pops a commercial featuring a sad, malnourished 8 year old in South America wallowing in muddy water, while being told that’s what they’re drinking if you don’t give $20 a month.  On another occasion, one moment I’m laughing at Fred on Sanford and Son yell, “This is the big one Lizbeth!!!”, and the next I’m brought down with a commercial of a dog on a chain, or a cat in a cage, or a rabbit on a stick looking as pitiful and demoralized as any human could.  Am I being manipulated by guilt if I don’t give???  Giving is always positive, but take inventory on why you give, and be sure to validate specialized mass media marketing taking you on emotional roller coaster rides while sticking their fingers in your wallets claiming ‘good deeds’.

In anything that requires commitment, discipline, and an ‘all in’ personal investment, there will be those placed along the path to assist you on your journey. Also, when placed in a position to assist others, most of the time you’ll do it because you believe in that particular project or individual, and would like to be an extension of that success.  For those who have been along every road I’ve traveled to date, and to those whom I have yet to meet on the roads ahead, I wanted to say Thank You from the bottom of my heart.  Additionally, to those who’ve I’ve sincerely given to from the heart, despite not knowing your name or your family hierarchy, thank you for allowing me to do so.  Good deeds are never, ever forgotten!


Catfishianado out!

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Believe in Yourself

Your value is the product of your thoughts. Do not miscalculate your self worth by multiplying your insecurities.


Believing in yourself is the most important element in personal growth and development we can possess.  Without it, one becomes a rudderless boat at the mercy of the relentless seas of life.  The confidence needed to achieve even the most mundane of tasks should never be taken for granted, because once you cease acquiring stock in yourself, and investing in the derivatives of confidence, stick a fork in that thing called ‘living life to your fullest potential’, because exclusive control of it as you once knew is over.

At many points and times in our lives, challenges, failures and unexpected events take a toll on the personal beliefs in ourselves.  “Why me?”, some may say, when others may incessantly think (an emit) from the moment of sleep to the time of awakening, “I’m not going to make it”.  What’s comforting to know is that everyone will experience these tests of life, regardless of your economic background or social status.  The key is, at a minimum, having someone or something to provide a broader perspective of your insecurities.  At maximum optimization of confidence, fear is abandoned while standing face to face and going toe to toe with whatever stands in the way of you feeling good about yourself, despite the circumstances.

Confidence isn’t something you can buy, borrow, or put on layaway at your local WalMart.  However, many may go into short term leases with liquid courage or a multitude of ‘chemical supplements’ that tend to alter your true state of mind.  These pacifying tools only delay the inevitable of coming off the illusion of courage and having to come face to face with the real you.  Embellishing things and events to others about yourself tend to flow easily, but lying to yourself creates a snowball of misery.

Belief in yourself and begin work on eliminating what you think about yourself, and replace it with how you feel.  Everything created comes from how you feel within your heart.  When you ‘feel’ good about what you’re doing, and how it affects others around you, confidence is harvested.  When confidence is harvested and shared, your ability to do anything you set your mind becomes an epidemic.


Catfishianado out!

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Gestation Is Undeniable

 There is a certain amount of time required for an acorn to become a mighty oak tree.


Things take time…caterpillar to butterfly, acorn to oak tree, cockerel to rooster.  The Law of Gestation can never be manipulated to serve personal desires, regardless of strength.  EVERYTHING takes time to manifest.  Just like a baby gestates in the womb for nine months, each transition we experience also has a period of gestation that is a necessary part of the plan.  All things have a beginning and grow into form as more energy is added to it. The key is staying focused and know that your goals will become reality when the time is right.

In lieu of what one plans or expects to occur, the truth of the matter is that everything has a time for manifestation.  Attempting to resist this Universal Law in thinking rewards will come with ‘get it quick, nothing for something, riding someone else’s coattails for success schemes,  is futile.  Remembering that everything has a price to pay for the desires one may have.  The bigger the desire, the bigger the price will have to be paid.  Oh, and one other note…The price you think you’re willing to pay has absolutely nothing with the actual price the Universal expects to be rendered.

When it comes to our aspirations and our dreams, we expect certain things to happen on our own personal timelines,  and when they don’t show up around the period forecasted, doubts come into play. The notorious ‘Monkey Mind’ attempts to take the stage front and center, and starts the impending Chicken Little routine.  “We’re doomed”, it says.  “I told you we weren’t going to make it!” as it gins up fear. 

Understanding that patience and discipline are the first levels of defense against the fear mongering of the mind.  Remember to completely trust that things are unfolding when you can’t always see the evidence, and have faith in the process and the Law of Gestation. Hold on to your vision for dear life, and keep acting on your desires.  Remember, ACTION, even when there’s not the slightest sign of success in sight. When you can do that, it’s just a matter of time before what you desire manifests itself.


Catfishianado out!

Note:  Red Rooster Catfish has found a new location!

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 It doesn’t matter how slowly you go as long as you don’t stop.


Being an avid reader of autobiographies, I’m always inspired by stories of individuals who epitomize perseverance.  Though not immune to any particular time period or place specific continent, I’m drawn to those who have made significant sacrifices while in pursuit of something larger than themselves.  Whether influencing policy in Germany during the mid 1800’s by Otto Von Bismarck, to the guidance and leadership of the Sioux Chief Crazy Horse, or perusing up through time with Booker T. Washington and his vision of a better quality of life for ‘colored folks’ through the industrial age, I’m consuming it.  To me, the indelible marks they’ve left on history are great tools to view while using your imagination and perspective as inspiration for today.

I enjoy taking walks either in the early morning or just before dusk as things are settling in preparation for a new day or quieting down in completion of one.  During the walks, I allow my mind to let go and tend to whatever presents itself during the stroll.  I take in the smell of pine trees, the sounds of birds (and dogs), not to mention peeking up to capture the landscape of the sky.  Everything from the shape of a cloud, to identifying the brightest star just before the sun comes up.  In all of these things, I find pure inspiration unfiltered by pre-conceived opinions or conditions.  The humbling aspect of it all is everything is carrying out and doing what it is supposed to do without thinking about it.

Where I’m from in Louisiana, squirrels are plentiful, and if you reside in an area with thick brush and plenty of trees (almost everybody), these industrious animals become a common occurrence.  When you see them, they didn’t have to go to “Gathering Nuts 101″ class in order learn to store food for the coming winter.  Beavers don”t go to self help classes on building a better dam.  Raccoon’s, despite they’re craftiness and reputations as shady characters, didn’t need to go to a motivational conference on getting wet when feeding on crawfish.  They just do what they’re supposed to do.

As awareness increases, one tends to hear that ‘little voice’ in your head whispering, “Go ahead, and just do it”.  Get through it, accomplish it, survive it, make it, achieve it, live it.  Whatever your “It” may be, you can learn a lot from nature and the displays it provides for your mind’s consumption.  In fact, whether it’s a flower, an butterfly, a swallow or a whale, we all share a common connection to all living things.  We need light, nourishment, love, and a desire to grow while leaving something for your offspring following behind.  Sometimes, it’s just that simple.  The next time you attempt to over-analyze even the most simplest of things, think about a bird called the bar-tailed Gotwit.  Do you think it needed a weather report, specialized rain gear, and a navigational system to go from Alaska to New Zealand in 9 days without stopping for food, water or rest?  They just did it, and continue to on instinct.

Be inspired or inspire someone, while igniting and strengthening your instincts.  Follow the light within you… always leads to something good

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Dream Reapers

Pessimism has never won any battles.


When there are dreams to be sought after and fulfilled, there are dream reapers posted front and center to exploit and empower the possibilities of “what if”.  The consequences of allowing even the smallest stage and microphone to a dream reaper for negative input are counter-productive to the foundations of encouragement and support.  Knowing this provides you with the sifter needed to weed out unnecessary noise that hinders, and not help you to continue forward movement.  Still in doubt?  Remember the old adage, “if you can’t say anything positive, don’t say anything at all”.  (That goes for listening to it as well)

Who and what are dream reapers?  What is their purpose?  Well, for starters, dream reapers can be anyone who has direct or indirect knowledge of your dreams and aspirations.  In many cases, they are those who are closest to you for varying reasons.  In other examples, they can be found in individuals with positions as gatekeepers or guardians of information and contacts you seek to acquire.  The sole purpose of dream reapers are to create confusion and doubt surrounding your dream in order to overwhelm you regarding the task at hand.  The more you allow them to to agitate the small minority of  skepticism within you and lather it up where it becomes the controlling majority in everything you do, your dreams are being sliced and diced into so many pieces, even you won’t be able to recognize them.

The #1 defense against dream reapers is to continue on with forward movement, no matter the size.  There’s always another way, route or path to your dreams.  In fact, the direct route always seems to be the ‘road less traveled’, also known as the one being personally carved out during your journey.  The #1 offense is to seek out inspiration in all forms.  Maybe it’s someone in the past or present that overcame overwhelming odds and succeeded.  Maybe it’s a family member that has shown perseverance in helping you to become the person that you are today.  That fact remains that inspiration is everywhere. and is free of charge.  All you have to do is plug into it, while ensuring that absolutely none of your other plugs are connecting to outlets that do nothing but drain and kill dreams.


Catfishianado out!

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Keep Going

 What screws us up most in life is the picture in our heads of how we think it is supposed to be instead of what it really is.


For those who play chess, there’s a level of planning and anticipation one has to have if aspiring to win.  You get a sense of “if they move there, the next move can do that, therefore, I’ll do this”.  Great game for sharpening the anticipatory skills, and highly recommended for all youth commencing around age 8.  Recently, I’ve been studying and learning the Chinese game called Go.  The game is similar to chess, but on a multi-dimensional level of strategy.  If you think chess requires considerable amounts of planning and action, multiply the game of Go by 10.  It is an adversarial game with the objective of surrounding more territory than one’s opponent.  As the game progresses, the board gets divided up into areas of territory that are then contested in local battles, and may result in the expansion, reduction, or wholesale capture and loss of the contested area. It is often the case that a certain kind of “trade” goes on, where a player’s loss in one part of the board can be compensated for or mitigated by a gain in another part of the board.

Being the Head Rooster In Charge, I’ve learned that you can’t and won’t win them all, but if you can compensate for a small loss in one area with a significant gain in another, progress is being made.  Being an athlete, I’d always been conditioned to win at all costs, but when we sustained losses, it actually helped us to get better in order to display and execute improvements in the name of victory.  The same holds true in being an entrepreneur.  The art of learning from things not going to the degree of meticulous planning and expectations pays tremendous dividends.  The key is not to allow setbacks of any kind to deter you from your goal.  Detours are part of the process, and the sooner they’re embraced and embarked upon, the sooner you can get back to making headway.

When planning this transition, while never experiencing one prior, the beliefs I had in myself in accomplishing the planning needed to execute the plan was flawless.  I purged myself of any and all doubts surrounding this move, but hadn’t accounted for affairs beyond my area of control.  Negotiations, contingency planning, capital acquisition and exit strategies are only a handful of the most vital issues one has to have awareness of.  If I chose to not wrap my head around these things, it would ultimately reflect negatively in the vision I have for this company.  Being the tip of the spear, it is my responsibility to ensure that I’m at least aware of items others may have a stake in.  Rule #1 – I may not be an expert on, or have pertinent knowledge of these things, but at least I have people on my team that do.

Red Rooster Catfish has experienced initial success in the two years I operated out of a small brick and mortar location in Southeast San Diego.  That success is due to a raw drive combined with an unwavering belief in what I’m doing in order to share with the masses.  I didn’t worry about the significant capital needed to prove what I set out to do.  I kept going!  I didn’t allow the banks to deter me from putting up my own money to beta test my product.  I kept going!  I didn’t listen to the naysayers saying I wouldn’t survive being at the back of a building with no foot traffic.  I kept going!

Positioning Red Rooster Catfish to succeed on a level higher than before is taking an additional amount of effort, cooperation and capital that is being put together as I speak.  It didn’t go according to my meticulous plans and timelines, but it’s still going.  As long as we’re continuing to move in the direction of re-opening, I’ll keep illuminating the passion, persistence and patience needed to overcome whatever I’m placed in the ring with.  All I can hear from that little voice in my head is, “KEEP GOING!”


Catfishianado out!


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High Beams

It isn’t necessary to blow out another person’s light to let your own shine.


Cooperation is one of the most important ingredients when working towards a final goal and success with others.  Without it, you’ll quickly find yourself stranded on ‘Ego Island’ wondering what happened while mumbling “woe is me”.  What’s funny is that a strong level of independence sets the table for cooperation in such a way, that it virtually allows you to choose whether you’d like to continue to go it alone and achieve limited success, or accept cooperation as a stepping stone of unlimited success.  Two choices:  Flashlight on a fixed amount of battery life or floodlights with indefinite supplies of power.

In conversation with one of my best friends a few days ago, we found ourselves in deep discussion regarding the differences between what it took for those who succeeded 100 years ago, and what it takes to succeed now.  In essence, how did one achieve such a high level of educational, financial and spiritual success with less than 1/4th the resources one has readily available to them today?  Were they super extraordinary?  Was it a special gift within them that helped them to overcome devastating odds?  What was it??

My response alluded to a scene in the movie, The Matrix.  The main character Neo is offered the choice between a red pill and a blue pill. The blue pill would allow him to remain in the fabricated reality of the Matrix, therefore living the “illusion of ignorance”, while the red pill would lead to his escape from the Matrix and into the real world, therefore living the “truth of reality”.  One aspect operates in total darkness, while the other is guided and fueled by light.  This being said, it appears that when living in the illusion of darkness, life follows a redundant, monotonous, and highly predictable outcomes, whether educational, financial or spiritual.  On the other hand, when functioning in the light, while moving ever closer to it’s source, the chances are unlimited based on your actions.  However, after choosing the red pill, you can count on harsh challenges designed to break and reduce you to submitting to accepting a humdrum existence within the illusion of ignorance.  No drive, no aspirations worth acting on, no goals outside of the norm due to the hand of fear slapping you into capitulation.

There’s one thing that’s synonymous with success, whether past, present or future, and that is a light of fire within all of us that is either protected at all costs to burn creatively with gifts unique to you, or freely exposed to be extinguished by forces who’s sole purpose is to confine you and whatever dreams or cooperative ambitions you have in total darkness.  Shine your light, and activate high beams for your darkest roads towards success.  

RRC – Getting close to an announcement.

Catfishianado out!

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Controllable Chaos

Without order nothing can exist – without chaos nothing can evolve.


Chaos is defined as “a state of utter confusion and disorder”.  However, the importance of chaos in reshaping something from what it once was into another entirely different thing, is undeniable.   Friedrich Nietzsche, a German philosopher and poet from the late 1800’s stated, ‘One must have chaos in oneself to be able to give birth to a dancing star.’  Sounds interesting, but what does that truly mean?

The very essence of chaos brings to the forefront thoughts of fear and panic.  On the average, this is exactly what it is.  Take for example the Central Intelligence Agency;  when you see countries such as Egypt and Honduras in perpetual revolution while drenched in chaos, have you ever thought what or who caused mass chaos throughout the entire country?  Ok, let’s forget about the who, let’s discuss the why.  The very purpose of chaos is to provide a foundation for evolution or change.  Let’s say you have a habit of claiming to lose those extra pounds you’ve loathed carrying around.  You go to the gym for a couple of weeks, but then fall off, and find yourself in the same position you were in last year.  The reason?  No chaos.  You didn’t activate chaos within yourself to facilitate change.

Chaos also makes itself known whenever you attempt to accomplish something you’ve never done before.  The inevitability of it’s existence in your perfectly planned out system of goals is designed to truly test your dedication, cooperation and perserverance with regards to what you’ve acted upon.  Despite the frustration with what’s perceived as being an obstacle, consider it a key identifier that you’re well on your way to accomplish what you’ve set out to do IF you can manage the chaos with tools and resolve you’ve never had to employ before.

Remember this…chaos is meant to weed out those who lack commitment, because in reality, the average individual gives up at the sign of the first obstacle cloaked as chaos.  Awareness helps to recognize the difference between heavy rain with a little bit of lightning, or an F5 tornado waiting to touch down.

Don’t let chaos defeat you.  Embrace it.


Catfishianado out!

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Reporting From The Eye Of A Storm

Serenity isn’t the peace away from the storm, it’s the peace at the eye of the storm.


Whew!  Today, I report to you live from the eye of an early stage entrepreneur’s storm.  It’s pretty rough all around me with gale force winds of un-ascertained timelines, blinding rains impeding the visual of the grand re-opening, and intimidating noise of fear and doubt disguised as thunder and lightning.  The rhetorical, entrepreneurial boat I set sail on in 2011 is battered and waterlogged, but still floating and navigating on.  The Captain of this vessel continues to steam on, and when low on fuel, row with the fury of seamen on a Roman trireme.  Distance has been made, but there is a myriad of country miles to go.

The irony of it all is I was informed before the journey began that there would be several fundamental storms designed to test my courage and conviction in making it to the destination I’ve chosen.  The individual choice and commitment made in 2010 to persevere in the path I have chosen, irrespective of how difficult circumstances may become or how others around me may change hasn’t wavered.  Fortunately, and with ‘favor’, there are a select few who have held firm in their belief in me, and the vision I’ve shared, and I am forever beholden.  (I will never let your down) With the same ‘favor’, I have been alerted to those who are not commendable passengers, whether in spirit, or the baggage they carry, and consequently have been removed from the manifest.

One of the key lessons I’ve learned during this arduous journey is nothing rises without resistance.  It is a necessity for the achievement of success.  There is no one throughout history, whether past or present, that succeeded without oppressive bouts of  impediment.  That’s a fact.  Being in the eye of the storm reinforces several epiphanies I wish to share as beacons of light along the route to anyone who embarks upon something larger than themselves.

  • Nothing ever goes according to plan, but you’ll still get there if you believe you will.
  • Nothing can be accomplished alone.  Have a team you can trust.
  • Everything happens for a reason.  There are no mistakes or coincidences.
  • Work hard, take nothing personally and if something blocks one route, find another.
  • Never give up on your dreams

  Red Rooster Catfish is making progress on re-opening, and will be open soon.

Catfishianado out!


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I’m So Ready

Happy are those who dream dreams and are ready to pay the price to make them come true


I’m so ready.  I’m ready, with a smile, to serve the absolute best catfish to kinfolk from Gainesville to the Golden Gate.  I’m ready to share good food, great atmosphere, and even better people.  I’m ready to prove the commitment required to take a dream and make it a reality for all to enjoy.

Despite the obvious, there’s a lesson that must be absorbed and completely understood before being allowed to validate readiness.  That lesson is PATIENCE, and trust me, I’m being such a good student!  The funny thing about the class on patience is you don’t actually have an end date for graduation.  It could be in a few days, a couple of weeks, or a prolonged period of time not yet anticipated.  One thing to remember is, as you humbly submit, confirm the realization regarding the hierarchy and chain of command of success, and pocket it as a clear indicator that you’re on the right track.  Oh, almost forgot…Sacrifices will have to be made in tribute to your dream to move forward.

Readiness indicates an eagerness to go, move, get underway, chop-chop.  When dreams are alive within you, there are stages one goes through to get ready.  First, there’s a reluctance to act upon the dream.  Don’t feel bad, because 80% of those who’ve been given a dream unique only to them to be activated, will never pursue it.  Secondly, after battling the EGO and all of the associated fearmongering it bombards you with, you’ll finally submit a plan to yourself to carefully activate the dream.  Money, capital, equipment, and people are the first things that come to mind.  Don’t have it?  Ok, this is a critical stage, and again, don’t feel bad…..(Most give up here too)  Still ready to move forward?  Congratulations!  You’re really ready to do it!!  Now, here comes the most important piece…

Let’s conduct a final checklist before truly committing to your dream.  Confirmed belief in yourself?  CHECK!  Committed to it no matter what happens?  CHECK!  Eradicated all fear?  CHECK!  Blocked out all outside voices dedicated to preventing you from activating your dream?  CHECK!  Blindfolded with a backpack of faith,  loaded with encouragement from those who believe in you, and ready to activate your personal treasure?

Here we go…As you’re standing on the edge of a dark, bottomless pit, you hear the comforting voice of your your heart saying, “Be sure to pay attention to me at all times, and never become disconnected, ok?  Remember, when in doubt, always default to me!  I’m ready, you’re ready, let’s activate this dream!”

Catfishianado out!


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 First they ignore you, then they talk about you, then they fight you, then you win


State of mind…When you say to yourself, “Here’s an opportunity for me to grow like never before, under my own power, with my own ability to get myself to do whatever is necessary”, there is a strong Will placed front and center as fuel for the journey.  Without Will, there will be no action, no determination to accomplish whatever you’ve set out to do.  This is what separates ‘doers’ from ‘talkers’.

The underestimation of Will in anyone, at any given time, is usually at your own peril.  In most occurrences, many don’t take the time to activate their own Wills, let alone be in observance of another who’s Will is completely engaged and mobilized as motivator, sword and shield.  Why so?  Well, we have to go back to the most notorious personal instigator of them all….EGO.  When the ego has completely fortified itself in non-productivity, non-pro-activity, and non-cooperation, and only comes from behind those walls to promote fear and blame, while sitting atop the throne of ‘victimhood’, the Will has been utterly castrated.

There’s always a solution to every problem, a better way to create win-win solutions for everyone involved.  The key is having all associated parties committed to unravelment.  In business, there will be challenges where your Will and desire will be tested to the fullest.  Tricky language in documents, unreliability in firm communication, materialism and greed hidden via innuendo, are key indicators an analysis and test of your Will to win is at hand.  There are only two choices:  1. “show and prove”, or 2.  be crushed.  I’ll put everything on Will.  The last warship I served on, USS Port Royal (CG-73), bore the plaque on both sides of the bridge ut faciatis voluntatem”, THE WILL TO WIN.  That was our ship’s motto and the Captain and crew exemplified it in everything from training and qualification to our ships’s athletic teams.

When finding yourself at a crossroads of making important decisions, a strong Will is sure to provide everything you need to open other doors wider than initially seen.  Without it, consider yourself a concubine, errr, ‘victim’ of someone else’s or even your own EGO.

Progress!  Another change ahead….

Catfishianado out!


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Positive Thinking

The most common way people give up their power is by thinking they don’t have any.


Positive thinking…Two words that roll so easily off the tongue and lips, yet quite difficult to enact and maintain.  My passion of world history has taken me to examples of individuals ranging from 5000 BC to the American Industrial Age of the early 1900’s.  The facts prove these individuals showed tremendous resolve in maintaining a positive attitude during extreme periods of struggle in pursuit of success.  Consequently, these stalwarts prove if you aren’t thinking positively internally, you can’t commit to positive action on the exterior.  But, what causes the opposite?  When attempting to identify the common denominator that manifests dark clouds and pessimistic outlooks, distractions disguised as mental and emotional overloads (lack of concentration) prove to be villains preventing one from serving in their life’s purpose.

I was speaking with a friend recently about the systematic numbing and dumbing down of the American populous to, in essence, prevent one from reaching personal greatness.  For example, let’s enter in a 10 year old girl as exhibit A.  Innocent enough, right?  However, what happens if that same little girl sits with her Mother, Aunt, or any older female, and watches the ignorance of HWOA  (Housewives of ___), LAHH, etc?  By the time she’s 15, what kind of young lady would she evolve into based on what’s being injected into her psyche?  A good citizen who cares for her fellow man/woman, or a manipulator of men while chasing bags, shoes and someone else’s hair?  Trying considering the butterfly effect when this same undisciplined and misled 10 year old turns 20, attracts a young man the same as she, has a child and repeats the cycle.  What a shame, right?  Trouble is, it has already begun.  If distractions are overwhelming for adults, imagine taking out an entire childhood generation with highly rated garbage.

What I also found was those who achieved far more with much less kept distractions to a minimum.  In all honesty, they didn’t have instant access to the world via a handheld communication devices, but with corruption in law, brutal racism, cronyism, and the constant fear of being robbed and conquered on the high plains, I’d chock it up as being ‘relative’ to today’s form of pre-occupation.  Despite this, one had to revert to a quiet place within the mind that brought peace, joy, hope and happiness.  Positive thinking, folks.

The same applies in business.  If what you aspire to be is being cultivated with the proper nourishment and guidance, success awaits if you’re willing to be molded by fire.  If what you speak and emit on the exterior finds out to be a complete front and opposite to the darkness inside, failure is assured. It will eventually drain life’s essence from the host it has taken hold to. The ability to keep distractions to a minimum appears to have a higher level of difficulty due to the embedding of insecurity at all stops.  Negative programming that individuals seek out and make it an event to watch, petulance in school, problems at work, medical personnel creating new names for ailments in order to promote a pill for it, not to mention consistent doses of unhealthy self-esteem, and what do you end up with?  A train wreck being played for your personal entertainment (or disgust), whether indirect or first hand.

Positive thinking lays the groundwork for positive action.  It attracts other positive people and things, while allowing their energies to interact, co-mingle and prosper with yours.  Try it on for size for 30 days, and you’ll clearly recognize the benefits.  What do you have to lose?

Catfishianado out!


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Courting Lady Universe

All life demands struggle. Those who have everything given to them become lazy, selfish, and insensitive to the real values of life.


My Dearest Lady Universe,

I usually wait until the end of the year to evaluate our connection and love for one another, but couldn’t tarry any longer.  Due to the many challenges I’ve been facing with re-establishing the new location my place of business, I felt a need to extend my love to touch in exchange for the comfort of a hug from yours.

In 2010, you so eloquently shared with me what the future held for our mutual love and cooperation if I followed a certain path, and I embedded it in stone as undeniable truth.  You informed me there would be trials and tribulations that would test the faith and commitment we’ve made to one another, and it has been so.  You outlined to me certain obstacles that would be placed along my path to deter forward progress, and that it would be my duty to cooperate with and win over all challenges while keeping my eyes on the prize.  Those entities that chose to become hindrances, you foresaw the need for me to submit in humility and be thankful for the opportunity to vanquish them, and continue forward, which I have.

Our hearts may be different and you may remember me only as a transient, but that is not so.  As life shall last in this embodiment of true love and devotion, my heart will throb even more wildly to the recollection of the love, protection, and success you’ve shown me.  I have been incredulous long enough.  I confess I have felt at times the belief that you have doubted my love and commitment.  This recollection anguishes me, but I humbly trust we now know each other.  I am confident dear Lady Universe, that you have always known me and I am glad it is so.

I am one, who can with difficulty, hide my feelings of the heart and sometimes become very impulsive.  I need to think you would always remain true, because you said you would.  I know, or at least think very strongly, that you will adhere to what you’ve shared with me when we began this courtship.  My thoughts are on the future as well as the past, but I grow with you in the present.  My heart beats anxiously to the evolution of time and what you have in store for me.  Are you hopeful of our future Lady Universe?  Please deal with me candidly, because I truly am.

Yours fondly in the pledge of love and commitment,

Head Rooster In Charge


Catfishianado out! 

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8 on 8

 8 represents the external and continuous spiral of perpetual motion, which is the supreme signature of the Universe, and all evolutionary cycles.


8 has always been a number synonymous with my achievement.  In Vegas, when camped out at the crap tables, I always found 8, whether the hard way or soft, usually signaled winnings were coming, and I rode the wave to profits.  Although it’s my favorite number, I never understood why, and decided to do a little research.  Here’s what I came up with…

The number 8 is considered extrovert and is the highest feminine number.  It’s attributes are ‘giving and receiving’. 8 is the number of ‘Karma’. The Tarot card linked to the number 8 is the Strength Card.  The number 8 symbolizes the principle of domination, control and achievement.  It is the executive decision-maker.  The 8 person tends to be rather formal, stern and hard-headed.  More comfortable in the realm of material and tangible facts, the 8 person will be truly exceptional as soon as they develop their spiritual connection and intuition.  8 is the number of the natural leader, with a good grasp of how to accomplish any goal.  The 8 energy must learn compassion in order to learn and understand one of their ‘life lessons’.

The 8 energy is known to be self-confident, ambitious and are often risk-takers.  They are often found in authoritarian or managerial positions, and can sometimes become the ruthless workaholic.  The 8 energy must watch that it does not become too obsessive.

Number 8 is also the number of karma and carries within it the Universal Law of Truth, that is ’cause and effect’  –  ‘as you reap, so shall you sow’.  Number 8 is the number of financial security. On the positive side, these people are usually quiet, reserved and shy.  They push ahead and expect immediate results, but slowly and surely get to where they want to go, and nothing will stop them achieving their ambition.


Catfishiando out!

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Mutual Handles

Instead of procrastinating when faced with a big difficult problem, break the problem into parts, and handle one part at a time


In order to perform on all cylinders and expanded bandwidths, the ability to solve problems on all fields of play speaks volumes.  Problem/challenge solving, putting our fires, turning lemons into lemonade, and developing relationships is the foundation that determines whether one has the ability to be an entrepreneur.  When in conversations with others about entrepreneurship, and what ‘made’ me take this leap, and how I manage it, I always return with a question of, if you couldn’t work for anyone else, and you had to make a living on what you produced, distributed, or provided a service for, what would that be?  (crickets)

A business entrepreneur is a person who undertakes some effort with risk for the benefit of others.  This last component of the definition is a unique and critical distinction.  The “with risk” part is part of the definition that brings us to problem solving.  Most assume an entrepreneur is one that undertakes a very special type of task to overcome problems.  However, a task is an activity we already know how to do.  It’s clear, defined, and usually has a predictable outcome.  Problem solving however, is very complicated.  When one tackles a problem, it is unclear what the outcome will be when the problem solver accomplishes his first pass at the problem.  Therefore, the entrepreneur assumes risk when he engages in problem solving.  Without an investment of risk, there will be absolutely no reward.  PERIOD

In my case, I’m taking something I grew up doing, along with a series of tasks, and combined them in ways to create value while growing and bringing solutions of southern fried catfish to a much larger community of customers.  Think that’s easy? No, of course not, because if it was easy, everyone would be doing it. The critical point of it all is, if there is a severe deficiency in the ability to solve problems without the personal investment of risk, your problems will consume you.  Keep both hands on the handle bars, and handle it!


Catfishianado out!

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Patience Pays

Patience is waiting, not passively waiting, but to keep going when the going is hard and slow – that is patience


During the challenging process of finding a new location and re-building from scratch, I’ve found an abundance of patience to become an ally instead of having a lack thereof and allowing it to provoke the ego by demanding immediate action.  Most decisions made in haste when given opportunity to peruse thoroughly and understand, will yield a lifetime of regret.  The importance of making a true friend out of patience definitely pays dividends in the areas of headway.

When on the precipice of something big, distractions cloaked in many forms of negative intention will always present themselves as the opposite.  However, when you take on the distraction face to face, toe to toe in order to seek and promote positive solutions, patience becomes the chemical reaction for improvement as earth’s internal high temperatures and pressures form diamonds.  I’ve now become thankful for the opportunity to receive such challenges, and draw the knowledge and all wounds associated with them to win.

The plans for Red Rooster Catfish are endless.  With each step comes new tests to validate progress.  Thanks to the new team in place, and everyone who adds to the overall well being along the route, success is inevitable.  I can’t say exactly when, but I’m not in the same place I was a year ago, or for that matter, three months ago.  The key identifier I use to gauge forward movement is looking back at what I’ve done to see where I am now, as opposed to finding myself in the same place without movement and locked on looking ahead without an inch of traction.  When taking the trail less traveled, or never traveled, those blessings of people, places and things certainly contribute to helping you continue on and succeed.

Patience is now a best friend and confidant, not to mention a dividend distributor while simultaneously keeping all eyes on the prize.


Catfishianado out!

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Thought Of You Today

Thoughts live and are powerful beams of energy that travel far


Today, I quietly thought of everyone who has had an impact on my life, both past and present.  The simple beauty of taking the time to retrieve thoughts of happiness brought about watery eyes and a very humble heart.  Thoughts of individuals, whether family, friend or foe help to bring illumination and clarity to the full circle called life.

Initially, today’s thoughts took me back to being in kindergarten at Our Lady of Blessed Sacrament, and remembering Mrs. Jenkins, a short but stocky lady of pure love and compassion.  It didn’t stop there as tough love was often demonstrated in the form of lashes to the hand with a ruler for throwing rocks on the playground after being told not to.  “You’re a better young man than that”, she’d say

As thoughts progress, thoughts of both Grandmothers, and the unconditional love and discipline they provided as “Love Care Providers” while Mom and Pops worked during the day.  Summers were very hot and humid in Shreveport, LA, and despite not having air conditioning in the early years, we were quite comfortable being cooled by the fan while sitting a watching Rifleman or Bonanza, which were a daily routine during the week.  Aunt Maxine, I thought of you today. “Be still, it’s too hot to be running in and out of this house”, they’d say.

On to Dallas, and in the 8th grade, I think of waiting for my Sister to get out of 6th grade class, and follow my Mother’s requirement to hold her hand when crossing a busy street on our way home as latchkey kids until she arrived home later in the evening.  I think of my Mother’s road, her Mother’s road and all roads taken to bring forth my conception and ultimate being that I am today.  “Do what you have to do now in order to do what you want to do later”, she says.

A little older and making my own decisions at 18, I’m now married with two little girls, and creating structure for them as they ask my why this, and why that.  Without regressing, I move to thoughts of those who have impacted my life in ways that have become mile markers of the various freeways and roads I’ve taken on this journey.  With everyone who has crossed my path, and contributed to what I am accomplishing today, I thought of you today, and know that you want me to succeed.  Know that I’m trying my best and am committed to success.

Thoughts can be compelling things.  They can take you to the apex of pure happiness and laughter, or drown you in the abyss of regret.  Both go hand in hand and contribute to the full circle of that thing called life.

Catfishianado Out!


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Fear Not

Take time to deliberate; but when the time for action arrives, stop thinking and go in


On Christmas Eve of 2013, fear came in disguised as an indirect email and provided an absolute directive with no outlet to respond or debate a win/win situation for all parties involved.  The irony of it all is it came out of the abyss of nowhere and an unexpected source, but in hindsight, had been manifesting for some time.  There are many levels to the category of fear, but once exposed, becomes nothing but wet toilet paper trying to hold up a bowling ball.

Whether spiritual or religious, the message to never allow fear to overwhelm us proves consistent.  Easy to say, but harder to do, you say? Well, there are only two choices to be made when fear approaches; take action and defend at all costs or assume the fetal position and assure failure.  Not knowing what to do and still acting in the face of fear is always better than waiting ‘to see’ what you’re going do. In the words of philosopher Henri-Frederic Amiel, “The man who insists upon seeing with perfect clearness before he decides, never decides.”

Risk and fear are the yin and yang of entrepreneurship, and no one knows this better than those who start a business. Prospective owners must consider the overall risk in light of their personal assets. Does the sum of their imagination, motivation, work ethic, and courage outweigh the likelihood of failure? Throughout history, the common denominator of success is determined by the ability to ACT in the face of fear.  In fairness to the power of fear, and how it emotionally paralyzes, what about the risk of doing nothing?  It’s simple:  Failure is guaranteed.

Fear has the uncanny ability to activate the chaos buttons within the mind, and brings the fantasy of the unknown to center stage of reality.  What’s going to happen to me?  What am I going to do?  The infamous “Monkey Mind” starts to play out every possible scenario (that won’t happen), not to mention the lack of control one has over circumstances beyond their realms of authority, so why worry? The keys to overcoming fear lies primarily with self confidence, faith, awareness and clarity.  Look within for solace, not outside for sympathy.

Ultimately, fear in many ways is good, because it keeps your thought processes in check. Without it, the desire to succeed as an entrepreneur wouldn’t outweigh the certainty of having your income and growth capped by working for someone else. Fear of failure can encourage you to evaluate major risks and find ways to reduce them. Fear can encourage entrepreneurs to form alliances and develop strategies to improve the odds of success. Fear can spur us to work harder, learn more, and manage better.

Instead of allowing fear to paralyze, take the energy of the fear and use it to your benefit.

I am not afraid of tomorrow, for I have seen yesterday, and I love today. 

Catfishianado out!


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All Ahead Flank

 A real decision is measured by the fact that you’ve taken new action. If there’s no action, you haven’t truly decided.


In previous blogs, I’ve shared in depth about my challenges with patience.  The dilemma isn’t related to a lack of discipline, but the fire within to take the initiative.  I absolutely loathe waiting on other entities to make a decision when I’ve already provided as much transparency as I could to show the sincerity of my intentions.  That gut instinct I have when called to act has never failed me, albeit in hindsight, I could have waited just a little while longer.  The ability to make decisions in the midst of fog doesn’t warrant waiting for it to lift in order to have optimum conditions for the perfect outcome.  Sometimes, decisions have to be made in the heat of 115 degrees or being drenched in torrential rains with thunder and lightning all around you. I’ll paint a brief picture for you.

There’s a location I want.  I’ve determined (in accordance with the Most High), and my trusted team, this is the place I’d like to start Version 2 of Red Rooster Catfish.  In pursuit of meeting all requirements for locking in the location, meetings occur.  You meet people, establish a foundation for interaction, and in accordance with all rules for engagement in negotiating a lease, diversions arise.  I won’t go into the details, but after shaking many hands and sharing my vision with many people, I know when sincerity and candor have taken a backseat to questionable actions.

In lieu of this, I have two choices.

1.  Continue to play ‘chase the carrot on the stick’ or word games while my customers continue to wait for us to implement action for our Grand Opening?

2.  Go to plan B and immediately lay the groundwork for opening in the backup location.

Remember, the keyword is ACTION.  I hear a two voices in the back of my mind vying for attention by saying, “Give them a little more time.  Be patient”. and “Fuck em, we don’t have time for games.  This is your livelihood and your customers are waiting!”

In the spirit of diplomacy, I’m entertaining both as information continues to chime in for a pleasing decision.  Deep within my core, I’ve been called upon to make a decision, and within 48 hours, everything will be provided to make that judgement.  Meanwhile, ALL AHEAD FLANK!

(In layman’s terms, that’s FULL SPEED AHEAD!)

Catfishianado out!



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The Power Of Composure

Patience is the antidote to the restless poison of the Ego


Since I could remember, and up until just a few years ago, I’ve always encountered challenges when it came to patience.  The inability to control the multiple personalities of Ego such as me, I and mine provided the necessary repercussions that forced me to conduct a full audit and first find out why was it such a problem for me, and secondly, provide a solution.  Only after being honest with myself, I could provide the necessary upgrades that would help instead of hindering progress.

Many can relate when it comes to demonstrating a lack of patience.  They expect fast food to be done within 5 and no more than 10 minutes, implement full makeovers overnight with new hair attachments, and fully intend for relationships to go from just meeting to marrying in less than 6 months.  The virtues of patience are being outsold by the ‘get anything you want or done QUICK’ schemes, when in reality, are nothing more than temporary fixes for a terminal issue.  Gone are the days of putting in the time and sweat needed at home or in the gym for weight loss.  Absent are the stories of toil mixed with tears and tragedy needed to learn patience.  Despite this, you can never outshine or skip the level of getting something for nothing without experiencing the severe storms that go with it.  That’s just how it goes.

The ability to maintain composure during challenging times is truly a task within itself, but if you were to take a step back and see how the dominoes are stacked in the process of enlightenment, you’d recognize that patience is without a doubt, one of the most important character traits needed in order to accomplish endeavors never done before.  Without it, there is no composure, and without composure, everything starts to disintegrate from there.  Picture that…..If the domino called patience falls, it won’t matter how much character or integrity one claims to have. (All of the other dominoes have just fallen) Composure dissolves when there is a lack of patience.  PERIOD.   The two are inseparable, so it would behoove any and everyone to use this tag team of core leadership to do big things.  By strengthening patience, composure easily becomes an equal partner towards success.

Catfishianado out!


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Preparing For Success

Success always comes when preparation meets opportunity


In every case I’ve come across, those who have aspired to create something special from an internal vision or calling, have done so via the platform of preparation.  Preparation is the planted seed that’s watered and re-potted to accommodate growth towards success.  Lacking this integral ingredient when having goals bigger than you could ever imagine is equivalent to baking without baking soda and eggs.  Nothing rises!!

Although preparing for success tends to lay the groundwork for success only, having at least an idea of how to deal with unexpected events, or at best, established contingency plans in place to counter ‘out of the blue’ challenges, has to be on the table.  Thinking only about the good can sometimes put you in the position of having a false sense of security, and allowing the door of vulnerability to expand from being a small crack that can be easily filled, to having no door at all and exposed to everything that has the potential to kill your dream.

You wouldn’t attempt to drive from Los Angeles to New York and not implement a complete and thorough amount of preparation for the trip, would you?  What route will you take?  Where will you gas up?  What are the weather conditions?  When do you expect to arrive?  The same applies to building on a vision.  If it can be visualized within the mind’s eye, it can be manifested into a physical reality…….if you believe, and…..if you persist.  Here’s a friendly reminder; it won’t be easy by any stretch of the imagination, but if you continue to endure, a path will be created for you dream to travel upon.  The length, width and crossroads of your path will be determined exclusively by you.  Know without a doubt,  there will be obstacles and detours to test to your resolve in reaching your destination, not to mention mechanical failures and mental ‘flats’ to slow your pace.  Prepare by having both the best possible and the absolute worst outcomes you could foresee.  That way, when it occurs, you’ve already prepared for it.  Maybe not in the sense of what exactly to do, but knowing something has to be done.

Catfishianado out!


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Reflecting On Progress

The great thing in the world is not so much where we stand, as in what direction we are moving.


Two years ago in February of 2012, my definite chief aim was to take a product I loved to prepare for others and turn Red Rooster Catfish into a household name when thinking of that product.  The location was quoted as being absolutely ‘terrible’ by customers wondering how the business would survive without being on front street and a severe lack of foot traffic.  It didn’t deter the knowledge of a vision I’d been given to demonstrate that anything can be accomplished if I only believed, despite the obvious distractions.  I succeeded.  If you were to Google “Best Catfish In San Diego”, guess what consumes 80% of the first page?  Red Rooster Catfish!!

One year prior in February of 2011, after not being able to secure a cooperating test kitchen for me to show and prove my products, I made a decision to consider myself a non- English speaking immigrant who had just arrived off the boat with only catfish in my possession.  I visualized that it would be my duty to sell this catfish in my possession or bow down and submit to the charlatan of fear and failure.  After setting up a 10×10 white tarp with a Red Rooster Catfish banner hanging from the side in an open parking lot on a busy intersection, I proved that without action, nothing can be manifested.  I succeeded.  From there, I obtained the test kitchen I needed at the Elks Lodge after 3 months of dedication and persistence.

One year prior to that in February of 2010, I was in a fog of wondering whether I wanted to play the corporate job game of employment or step out on the edge of a dark abyss of the unknown and trust there will be either a step awaiting me or I will sprout wings to fly.  This was a very challenging time as I was still attempting to process all that was before me at the job I was working at.  A new position was being created exclusively for me, not to mention having great work ethic and positive working relationships with others.  Then, disaster came.  I was called into the office and told the new position would not be created, and the position I was in was being moved to another state.  Damn!  I overcame it.

It’s now an honor to take on challenges as they arrive.  To me, it illuminates the ability I have to overcome them if I only trust and believe this is yet another lesson for me to learn and become even better than I was because of it.  As Red Rooster Catfish prepares itself to scale up and provide what I once did alone on a larger scale, I’m thankful for the progress I’ve made.  A new team is in place, new networks, new thinking and new opportunities are just over the horizon.  Remember this…

Success is not obtained overnight. It comes in installments; you get a little bit today, a little bit tomorrow until the whole package is given out. The day you procrastinate, you lose that day’s success 

New location in Lemon Grove, California coming soon!

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Cause And Effect – Lesson Learned

Shallow men believe in luck or in circumstance. Strong men believe in cause and effect


Allow me to share Deepak Chopra:

 “Situations seem to happen to people, but in reality, they unfold from deeper karmic causes. The universe unfolds to itself, bringing to bear any cause that needs to be included. Don’t take this process personally. The working out of cause and effect is eternal. You are part of this rising and falling that never ends, and only by riding the wave can you ensure that the waves don’t drown you. The ego takes everything personally, leaving no room for higher guidance or purpose. If you can, realize that a cosmic plan is unfolding and appreciate the incredibly woven tapestry for what it is, a design of unparalleled marvel.” 

I’m proud to say I’ve finally graduated from intermediate studies of Cause and Effect!  The additional awareness I’m now tuned in to, is due in part to gaining knowledge of, understanding, and fully embracing it.  What’s cause and effect, you ask?

In a nutshell, it’s central to Buddhism as well as many other philosophies and sciences.  In Buddhism, this same cause and effect is known as Karma or Kamma in the Pali language. Cause and effect is something that is important to understand, because not only does it explain so much about our experiences, but gives us tools to improve it for the better. In the philosophy of karma, when both physical and mental energies interact with something there is an equal rebounding effect, but it is understanding the type of intention that makes the most interest. Harmful energies and intentions don’t give beneficial energies coming back as one surely knows.  For every action there is an equal and opposite reaction, so it is interesting to recognize the role physics has in karma.  Overall, whatever you intend or act upon, the cause of which motivates you also has effects, both good and bad.  The important thing to remember is there are lessons to be learned in both and one cannot move on to the next lesson until this one has been mastered and clearly understood.

My cause, which is Red Rooster Catfish, has certain Karmic values associated with it that are strategically placed along the path of success. These values will incur unique effects, both positive and negative, based on my reaction to them.  If negative actions caused by those who I have no control over were to create negative reactions which are counter-productive to my goals and aspirations, the effect is clearly moving on and opening new doors which are already cracked and awaiting my entry.

Thanks to those who continue to fuel and inspire new growth of Red Rooster Catfish, albeit indirectly.

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This Is For You

The past is a ghost, the future is a dream.  All we ever have is now.


This is for you, Mama.  You brought me into this world along with Pops and provided the cloth of which I’m cut from, and the blueprint of which I live by.  This is for you, My Dearest Grandmother.  You branded the repercussions of selfishness despite me not being old enough to understand.  This is for you, Sister.  You’ve become a rock for me as a man after me being that for you growing up as latchkey kids.  This is for you, Brother.  Passion brings emotion, emotion brings tears, tears bring love.  This is for you, Uncle.  Angola Maximum isn’t for the meek, but you came out a better man and showed me anything is possible if you just believe. This is for the entire tribe from which I originate.  Thank you for believing in me.

This is for my basketball coach.  You instilled work ethic on the floor mixed with grit and hustle.  This is for my history teacher for lighting the beacon on curiosity about things other than were in my box of living.  This is for my typing teacher for showing what discipline does when focused on both speed and accuracy.  This is for the Boy’s Club by allowing me to learn angles and strategy on the pool table and chess board.  This is for the Navy.  Hard work, progression, advancement, great relationships and great memories. Thank you for shaping the necessary tools for social interaction.

This is for Booker T. Washington.  You walked 386 miles from Malden, WV just because you heard there was a school in Hampton, VA that taught negroes how to read and write.  This is for Marcus Garvey.  You are the epitome of entrepreneurship and pride in the face of persecution.  This is for Nelson Mandela.  I can only aspire to work a lifetime in order to develop the patience and faith you showed while imprisoned for 27 years.  Thank you for inspiring me to leave something for humanity to speak on by adding value to others.

This is for everyone who have crossed my path.  You’ve made me a better, happier person.  This is for those who put a broken leg back together along with the few who watched me helplessly endure the pain of regrowth. This is for those who’ve challenged me in confrontation and brought out the best in me.  This is for those who showed me compassion, love and assistance when faced with challenges larger than me to tackle alone.  This is for my mentors, both formal and informal.  You provide a different approach to taking action.  This is for fear.  You’ve shown me that you are nothing more than a self inflicted illusion born out of insecurity. This is for a legacy being erected one brick at a time.

This is for the Creator and Most High.  When I commit to action, you continue to guide me to internal and external destinations previously unseen. I know you didn’t bring me this far to say, “The ride is over”.

I humbly accept all input, and would like for you to know that this is for you.  Right here, right now.

Catfishianado out!


Posted in Catfishianado, Giving Thanks, Red Rooster Catfish, Red rooster philosophy, San Diego Catfish, this is for you, Uncategorized | Leave a comment

Best Foot Forward

It is only through labor and painful effort, by grim energy and resolute courage, that we move on to better things.


With impending changes come impending challenges.  It is what it is.  The key is making sure you’re in sync and on the beat with regards to whatever you’re doing.  As Red Rooster Catfish prepares to step up and play on a bigger playing field, the combination of excitement and anxiety plays out as dueling pianos throughout my mind.  Initially, the star of the show (excitement) embodies all elements of hope as it illuminates unlimited possibilities.  Co-starring, the villain and mental mischief maker (anxiety) always accelerates to extremes regarding multiple ‘what if’s’ that may or may not ever occur.  Each has a role to play, and with me being the audience, both are vying for my absolute loyalty.

What I’ve learned thus far is to keep putting my best foot (or feet) forward despite the opportunity or challenge.  If doing everything I can do to the best of my abilities and resources, there’s nothing to regret.  Yes, in hindsight, we can always see another angle which could have been applied to our circumstances, but decisions are to be made and not nickle’d and dime’d by the penny pincher also known as ‘what if’.

Once submitted, the Universe knows what you want and is willing to give it to you if you can remember to completely and unequivocally let go by conceding while the Universe figures out the how. Ensure you’re on the ‘Good Foot” mentally, physically and spiritually, and ALWAYS be grateful for what you have, no matter how meager it may be.  Sounds so simple to excitement, but so impossible to anxiety.

Catfishianado out!


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Year 2 – Awareness

Awareness without action is worthless


After completing two years of serving, building, maintaining and overcoming in business, my awareness has been illuminated to new levels.  Imagine having tunnel vision based solely on your visions and goals while charging ahead only to be awakened by the gift of peripheral vision.  WOW!  What I thought I knew was only small speck of paint covering the Sistine Chapel!  I CAN SEE!!

This three syllable word encompasses so much; it virtually covers all spectrums of life.  From the creative mind of a spider showing awareness when deciding where to build a web, to an annoying fly exhibiting awareness by zooming away when I attempt to go in for the ‘splat’.  The awareness I’ve been awakened to has given me added clarity to see not only the trail I’ve carved in my wake, but the path leading forward.

Although the road I’ve traveled thus far has been arduous, it has strengthened me in areas I found to be untested.  Global and commercial awareness, analytical skills, ethical sensibilities and decision making tools have all been sharpened where once dull.  On the social side, patience, understanding and internal instincts have all been validated to be forthright.  Fear has been stood up and fought toe to toe, whereas I can now use it to fuel the journey.

In a nutshell, awareness is the torch in a dark cave, the high-beams of a vehicle on a lonely desert road in the midnight hour, the morning dawn of the sun as it creeps over the horizon signaling the rooster to sound off.    Thank you, awareness.  I needed you.

Catfishianado out!


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Until You’re An Entrepreneur

The best way to predict the future is to create it.


The life of an entrepreneur during the beginning stages of bringing a dream from the dossier of the mind to reality will without certainty challenge them and those who support them to the very core.  What’s funny is crossing paths with those who always seem to have a plan or a solution for your dream, but have never embarked upon an idea of their own.  What many fail to realize is most don’t have the courage, preparation, adaptability or dedication it takes to succeed on a dream.

Booker T. Washington, who is one of my biggest inspirations in life, stated in his memoirs in 1902, “Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome”.  Fast forward 112 years later and the same holds true.  It isn’t about the title or job description that defines you.  It’s characterized by what you’ve had to learn, endure, put to play and dedicate yourself to.

The first step to pursuing a dream requires a level of courage to devote everything you have in good and bad times to the dream.  The second step is accepting the fact that the journey you intend to embark upon will be harder than easier.  The third step is maintaining a relentless work ethic and hunger for succeeding at what you’ve set out to do.  Ready for a laugh?  Most won’t get past Step 1.

Another individual that inspires me, Marcus Garvey, stated in 1919, “Men who are in earnest are not afraid of consequences”.  Passion, diligence, purpose.  If these three ingredients are being added to the dream you’re cooking up, you won’t lose.  The key is being able to put the rhetorical “blinders” on and see absolutely nothing but what you’ve committed to accomplishing.  Distractions will surely test the resolve of your undertaking, but learning to manage meeting any dilemma head on will make or break you.

The last attribute of any successful entrepreneur is patience.  “How many a man has thrown up his hands at a time when a little more effort, a little more patience would have achieved success?”  Success doesn’t arrive on your schedule.  It comes when you least expect it.  Knowing you have a good product or service, and doing everything in your power to ensure its consistency is the foundation for success.  Do what you do, minimize distractions, engage only with positive people, and take time to relax sounds pretty easy, but talking about something and actually doing it is the difference between ‘trying and failing’ or ‘acting to succeed’.

As Red Rooster Catfish navigates the minefield of stepping up to serve our kinfolk on a larger scale, know that success and expansion for the RRC & Brewery brand is all but inevitable.  Until then, I’ll continue to cook with all of the above ingredients until dish after dish of accomplishment is served.

Catfishianado out!


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Lady Universe…..Are We There Yet? (Pt.2)

The universe doesn’t give you what you ask for with your thoughts – it gives you what you demand with your actions


Dear Lady Universe,

Hello, and I hope this letter finds you in the best of spirits.  I’m ever so grateful to have such a positive relationship with you since meeting and establishing a pact between us in 2010.  You’ve consistently urged me to believe in you and keep the faith when challenges and obstacles present themselves.  You’ve always been there to provide illumination during dark times, not to mention keeping me on path and on task, and I love you for it.

In my eagerness to succeed, I’ve always submitted a plan of action to you for approval before taking one step towards any goal established.  Unfortunately, I’ve come to realize the map and route submitted for the journey has never been followed, but arrival at the destination given proves to be a sure thing.  I want to thank you for strengthening an already strong faith in self and The Creator, because without your guiding light of love, I wouldn’t be where I am today.

The closer I seem to get in position to step up and move to the next level of my life’s mission, challenges cloaked as obstacles placed directly in my path seem to be a regular occurrence.  Despite the obvious, I’ll continue to stay focused on the task at hand and calibrate my awareness for optimum performance.  I promise to continue to expand and extract the positive out of every experience, both good and bad.  All I ask it that you let me know when we’re there.  Other than that, your love for me and my dedication to you is a sure thing.

To today, tomorrow, and the future…..

Catfishianado Out!


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Home Is Where The Heart Is

All exiles carry a map within them that points the way homeward


I recently visited my place of birth and initial foundations for growth over the Thanksgiving holiday.  The importance of returning to where it all began with family and close friends adds pure rejuvenation to internal tanks that were empty.  The level of inspiration acquired by simply visiting Mom and Pop businesses, and listening to kinfolk engage, can at times be unexplainable.

Personally, a special transformation occurs just as a snake sheds old skin and initiates a new cycle.  Although 3 years have passed since my last visit in 2010, I longed for the simplicity of watching a blue jay conduct its morning hustle in freshly cut grass.  Despite a weather deficit of about thirty degrees in temperature, it was great to pull out the leather, scarf and gloves to keep it cozy.  Ahh…

One of my favorite things to do when returning home is to engage with my unique Mother in conversation and activities.    She has the uncanny ability to extract emotions out of me that are normally dormant.  The laughs are hearty, the hugs are strong, and the tears flow effortlessly.  In essence, the purge of backlogged emotions provides therapy only prime spas distribute for a price.

Thanks goes out to my relentless Sister and family for bringing me home and allowing me to release in a way that can only be done around those you truly love.  Although I possess the ability to relax and release wherever I may find myself, there’s no place like home.

Catfishianado out!


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Vices Grip

If a man has no vices, he’s in great danger of making vices out of his virtues


The term “vices” implies there is some sort of immoral practice or habit that’s comfortably wrapped in degrading behavior.  It almost puts you at odds with yourself for liking, enjoying or absolutely loving a particular item or activity.  From a personal perspective, I couldn’t be more in disagreement than agreeing one who consumes alcohol is also and alcoholic.

In business, vices arise concerning the evolution of societal understandings about “the good and virtuous,” or “the bad and the vicious” that we use to praise or condemn particular markets, firms, or business practices. To what extent should we judge a certain business based on the decline of the old and the rise of the new cloaked in social regimes?  Is a legal brothel good business or bad business for the community it serves?  Is food completely void of wheat (gluten-free) good or bad?  Behavioral patterns seem to suggest that when individuals enjoy something to the point of vice status, once they’ve heard what they like is now considered to be “bad”, guilt becomes the precursor as judge, jury and executioner by suppressing something previously enjoyed.  Personal oppression follows with finding yourself sneaking a taste or copping a hit as the internal ‘vice’ battle plays out.

Family businesses are a powerhouse of the US economy. Some of the largest businesses in and outside the US are family controlled. Believe it or not, they significantly out perform non-family businesses. The ideology, or “vice” of a family business ultimately becomes its strengths.  Consequently, these strengths are also their profound weaknesses.  What makes a strength a weakness?  Simply, it’s doubt.  You start to doubt the things that got you to where you are.  You start sneaking to enjoy the things you’ve always fancied.

Vices do grip, but it’s up to you to accept and avoid choking the life out of an entity while trying to keep up with the “Joneses” [sic].   One man’s vice is another man’s virtue.  Both are good and bad depending on how you choose to see it.

Catfishianado out!


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Own It

Know it. Own it. Act on it. Become it. There are never any limitations unless you create the boundaries. 


Whenever the door of opportunity cracks and shows light, enter without doubt or procrastination.  Whenever an idea presents itself within the corridors of your mind, capture it in writing, then explore the possibilities of greatness by acting on it.  Whenever challenges arise and posture up as an impossible obstacle, load up, look up and see achievement as the only possible outcome, no matter how many times it takes.

Taking ownership of a Pandora’s Box of greatness within all of us requires a level of courage that can only be validated with the individual and not an emotional support group.  The difference in the ability to decipher the combination lock unique to your box will rely on a “fire in the belly”, or a desire to succeed that unquestionably outweighs fear and the unknown.  On the other hand, if you think great things are achieved by having a band of emotional cheerleaders and life coaches to lead you to your intrinsic value and purpose in life, I’ve got a condo on the bayou in Saudi Arabia to sell you.

Nathaniel Brandon, the father of the self-esteem movement, believed that taking responsibility was the first step to developing a healthy sense of self and that we internalize the idea of taking responsibility when we realize, “no one is coming.”  Things seem to get very serious when one realizes they’re in a “sink or swim” or “do or die” set of circumstances, and 8 out of 10 times they’ll act on the basic concepts of survival.  In Sun Tzu’s Art of War, a parable of action describes the above without doubt; “Ground on which we can only be saved from destruction by fighting without delay, is desperate ground”. 

Believe it or not, it’s a liberating concept. Help is not coming. The responsibility is yours, and it starts with developing a belief or habit of mind that you as an individual are accountable for the quality and timeliness of an outcome, even when you’re working with others. It doesn’t always mean you have authority over a project. Nor does it mean that you shouldn’t involve others, but it does mean you own the obligation to take action and deliver results.

In order to become an effective leader, the first step is to act as if help is not coming.  Secondly, follow these 3 distinct common denominators found in leaders who made a difference, both past and present.

1.  Recognize the difference between fault and responsibility – Those who lack leadership often play the blame game, but a leader may be responsible for something that may not be his/her fault, making the blame game irrelevant.  Fault is looking backward, while responsibility looks forward.

2.  When ownership is taken, it releases you to seek results and not focus on problems, perceptions or people – Those most likely to succeed are usually the most productive and proactive in finding solutions

3.  Own any and all problems that come your way -By owning and taking action to solve problems, we not only assist ourselves in becoming better leaders, but help future leaders who must follow first in order to lead effectively when the time comes.

Taking ownership of your life, your ideas, your job, your career and your mistakes, is the first step in working toward providing solutions on improving not only your own quality of life, but for others as well.

Catfishianado out!


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Got Clarity?

Those who lack the clarity, courage, or determination to follow their own dreams will often find ways to discourage you from yours


Earlier in the week, I had the opportunity to speak to several people who work for the federal government whether in the military, civilian employee or contractor.  No matter what the capacity of employment, the cloudy skies of not knowing when they can return to work begins.  Then follows the drizzle of when will they get paid, tapped off with the high winds and torrential rains of retroactive pay and the circumstances surrounding it.   The emotional toll combined with realities of the mortgage being due in a few weeks as the holiday season approaches can be utterly paralyzing.  When?  What?  Why?  Clarity.

Clarity in entrepreneurship is somewhat similar, except the burden of finding and holding firmly to it relies exclusively on the dream maker or vision bearer of the project.  Bringing a third party in to assist with something so individually significant would be equivalent to asking someone else to take me to the gates of enlightenment and drop me off.  “Thanks for the ride, kinfolk!  I’ve got it from here now!”  Unthinkable, right?   Think of it this way; if you were to choose any person from the past whose name, history and what they achieved by making a difference is clearly known by the majority in life today, you’d recognize the common denominator in the validation of clarity.  Booker T. sought clarity in knowledge.  Josephine Baker sought clarity in expression through entertainment.  The great Lakota tribe leader Crazy Horse sought clarity in defending a peaceful place for his people to thrive.  Without it, there is no true purpose to your cause, and without a true purpose, there is no cause.  Clarity.

The need for clarity will immediately arise when lofty dreams are visualized and acted upon.  The way one sees the dream and how it manifests will be nothing remotely close to script written and directed by ‘self”.  It all seems to go back to the first and greatest obstacle one has to overcome when accomplishing anything never previously realized….FEAR.  Fear is the imaginary electric company that gives you the illusion that it has total control over allowing ‘light’ into your life.  It even makes you pay an emotional stipend of doubt to prove your allegiance to it.  Clarity is the Bachelor’s Degree of an epic journey followed by a Masters of awareness reinforced with a PhD in consciousness.  Fear is the 11th grader who acts as if they know everything, depends on others to provide for them, and has no concept of what life really is or they purpose they serve living it.  Clarity

When seeking clarity, it never seems to show up to the appointment time given to spill the goods, but shows up in a way the builds us by replacing old, stale thoughts with new, uplifting ones.  When good thoughts consume you, great things await, but ONLY if you act on them.

Catfishianado out!



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Validating Personalities

Personality has the power to open many doors, but character must keep them open


Personality is defined as the visible aspect of one’s character as it impresses others.  Hmm, THE VISIBLE ASPECT OF ONE’S CHARACTER???  In other words, your personality is the outer illumination of what you are internally.  Reserved and introverted on the exterior?  I’d be willing to bet you’re reserved and introverted from your core as well.  This doesn’t mean you’re always emitting this frequency, because there are special occasions when another individual or groups of individuals may “bring out”, or put you in a position of comfort where all other aspects of your personality and true character will be shared.  That’s the bi-product and beauty of establishing and building positive relationships.

On the flip side of personality exists several different realms of character, some which are classified as disorders.  What is a personality disorder?  Seriously, what is it?  I could probably get 10 different answers from 10 different people when asking this question.  In reality, the medical profession has so many different definitions to administer prescriptions to, I can’t even keep up.  For instance, some of the symptoms they claim to identify personality disorders are frequent mood swings, suspicion and mistrust of others, and “stormy” relationships.  Are you laughing yet?  They just classified the entire world with personality disorders!  Now, I understand there are some serious personality disorders that fall under the bi-polar and schizophrenic identifiers, but consequently, we all ride the personality roller coaster.  The goal is to master the ride and find a peaceful middle while learning how not to let emotions transport the issue directly into disorder mode.  One thing’s for sure; there aren’t many disorders that contribute to growth, and if you aren’t growing, you might as well jump in a hole and have somebody throw dirt on you.  Growth in life not only increases your quality of life, but adds positivity to those you spend time with.

Businesses also have personalities they have to manage with regards to their customers.  Friendly?  Bland?  Welcoming?  Aggressive?  These are all traits a business must embrace, correct or manage properly to be successful.  The key element is to define your own personality and illuminate it instead of mimicking personalities of others.  Whatever the personality or character is, it’s best to be you, and work on patching those holes that cause the life or business you lead to take on water.  It’s simple, kinfolk.  SINK OR SAIL ON!


Catfishianado out!

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Ask Yourself

No matter how many mistakes you make or how slow you progress, you are still way ahead of everyone who isn’t trying


What’s your purpose in life?  Positivity purveyor?  Emotional vampire?  Go-getter extraordinaire?  Negaholic harvester?  Today marks the 50th anniversary of the March on Washington in 1963 spearheaded by Martin Luther King and many other unknowns who worked tirelessly behind the scenes.  The catalyst of the march was everything in association with equality and purpose.  Voting rights, job and educational equality built on the foundation of creating a better life in and on purpose.  In Martin Luther’s unforgettable speech he stated:

“America has given the Negro people a bad check, a check which has come back marked insufficient funds.  But we refuse to believe the bank of justice is bankrupt.  We refuse to believe that there are insufficient funds in the great vaults of opportunity in this great nation.”

Ask yourself……Have you fully taken advantage of the opportunities available to you that weren’t available 50 years ago?  Have you attempted to take one dime and turn it into a quarter, fifty cents or ten fold into a full dollar?  Could it be complacency and underachievement is firmly entrenched today where ambition and dreams overflowed 50 years ago?  Ask yourself….Is progression and improvement embedded in your blueprint or are you now writing your own checks of life marked insufficient funds?

The distance between where America was 50 years ago and where Martin Luther envisioned it to be today is truly remarkable.  Nothing is ever exactly how you wish things to be, but I’m sure Dr. King would be proud to see the progress America has made.  Here’s more compelling words he shared on this day 50 years ago:

“We cannot be satisfied as long as the Negro’s basic mobility is from a smaller ghetto to a larger one.”

50 years later, it appears progression has moved from having the “South” to blame for a lack of opportunity to self hatred projected at others residing in the same neighborhood who seek a higher purpose.  “She ain’t black!”, I hear young girls jockey for total ignorance because another girl doesn’t “look” like them.  “What are you mixed with?”, as they scrape their brains in order to categorize resulting in a superiority or inferiority complex.  Ask yourself…… What are you being guided and influenced by when 50 years ago guidance emitted from a strong desire for simple equality?  Now that equality has gone from blatant obstruction by others to personal and self-inflicted “victim-hood”, ask yourself…….

If others endured oppression and brutality before you, and overcame overwhelming odds 50 years ago, what’s your excuse?

Again, ask yourself……Has opportunity decreased or has laziness and complacency increased?

If you’re not taking full advantage of the opportunities available to you that others fought and died for, ask yourself…….



Catfishianado out!

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Paradigm Shift

Those without experimentation and a willingness to ask questions and try new things, shall surely become the lowest common denominator


Think of a paradigm shift as a change from one way of thinking to another. It’s a revolution, a transformation, a sort of metamorphosis. It doesn’t just happen overnight, but is driven by specific agents of change.  A circumstance, an enlightenment, a tragedy could be the culprit, but whatever the spark, fire (or change) is possible.

Thomas Kuhn, the father and definer of the paradigm shift concept argued that advancement is not evolutionary, but is instead a “series of peaceful interludes punctuated by intellectually violent revolutions”, and in those revolutions, one conceptual world view or perception is replaced by another and accepted as the norm.

For example, the introduction of the personal computer and the Internet have highly impacted both personal and business environments, and is a catalyst for a Paradigm Shift. We are shifting from a mechanistic, manufacturing, industrial society to an organic, service based, information centered society, and increases in technology will continue to impact globally.

You can see the shift occurring in America at an astonishing rate, yet the majority of its citizens are continuing to conduct themselves in a business as usual state of mind as the environments they live in along with the entire world changes at an accelerating rate.  This explains the resistance to change exhibited by everyone from teachers expecting to teach the same way to so called “religious” leaders always claiming the world is coming to an end, when in reality it’s their view of the world and how it once was is coming to an end.

People are looking for the same jobs when they don’t exist anymore in a global economy.  When unable to justify why through very limited knowledge of the shift that’s occurring, playing the victim starts to rear its ugly head.  “It’s the damn illegal immigrants’ fault!’ they yell.  In the 60’s, it was the colored folks.  In the 40’s, it was the Japanese or anyone of Asian descent.  During the turn of the century in 1900, it was the Irish, and most of the 1800’s, it was the fault of the American Indian.  See the pattern?

The key to maintaining excellent balance is having a rock solid core to refer to when not in complete understanding of a paradigm shift.  Now, that doesn’t mean retreating and fortifying against.  It represents returning to headquarters and expanding out in search of new knowledge and understanding and not dependent on fear or fear mongers to tell you who are what’s to blame.  How would you feel if everything you now know or think you know has been a total sham?  Would you continue to resist and keep doing the same thing while becoming irrelevant, or do you come to the utter understanding that change is mandatory for your growth and survival?

Change is difficult, and most resist at their own peril; however, the process has been set in motion long ago, and we will continue to co-create our own experience, good and bad, positive and negative,  success and failure.

The most compelling statement Thomas Kuhn shared that resonates with me is:


Look within.  Everything you wish to know is right there.

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Cocoon Entered

Just when the caterpillar thought the world was over, it became a butterfly


Change is inevitable;  Learning and growing from it is optional.  There is absolute purpose in everything that we do, even if unintentional.  Missteps and mistakes have underlying messages embedded deep that require metamorphosis and revision.  Resistance is futile as it only multiplies the anguish and delays the unavoidable.

The transformation of caterpillar to butterfly is absolutely fascinating.  What starts off as an egg laid by an adult butterfly, becomes a caterpillar within a week.  Being voracious and nonstop eaters for up to three weeks, they grow tremendously during this time and will increase their body mass by a few thousand times.  They grow so much that they will actually shed their exoskeleton several times. Some caterpillars actually change their appearance considerably from one molting to the next.  Imagine taking your bicycle in for a wheel change and returning to pick it up and find a Ferrari.  Incredible, isn’t it?

When the caterpillar is ready to shed its exoskeleton for the last time, it will find a place on a stem or branch and attach itself by spinning its own silk.  After the caterpillar is firmly attached, within 24 hours it will release and shed its exoskeleton revealing the chrysalis beneath. In this state, inside tremendous activity is taking place with the caterpillar being chemically disassembled and reconstructed into an adult butterfly in just under two weeks.  AMAZING!

When the butterfly is ready to hatch out, it will release special hormones to soften its chrysalis shell.  Although pushing itself out of the cocoon, it briefly hangs on to the shell it once was.  Although change has occurred, the butterfly will still be unable to fly while it pumps fluid from its body into its crumpled wings to harden them. After seven days as an egg, three weeks as a gluttonous caterpillar, two weeks within the cocoon, and several hours hardening and acclimating to new wings, the butterfly is ready to fly into a new life totally different than the one before.

Within the universe, all things do what they’re supposed to do without distraction.  Birds fly south, bears hibernate, salmon return upstream to the place they were born, and ants build ant piles on cue.  They don’t wait for the right conditions; they don’t ask for advice from others.  They just DO, and the universe takes care of everything else.  We are all inter-connected to all living things, and the compelling change of a caterpillar to a butterfly is a lesson I seek to learn from.  Hello CHANGE, I submit to thee.


Catfishianado out!


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Embrace Tranquility

When we are unable to find tranquility within ourselves, it is useless to seek it elsewhere


An entrepreneur’s life during the beginning stages of a new idea or project can be nothing less than challenging, and at times, quite overwhelming.  The ability to juggle every facet of a dream from start to finish has to become second nature and eventually the “norm” if the course of action is to hold and maintain every inch gained through hard work and commitment.  In conversation a few days ago, I chimed in rather tactfully when someone asked me if I would be available for another cut and paste networking session with the same people speaking about the same topics and ultimately repeating the same process like it’s some sort of eye opening event.  After asking my typical three questions inquiring who, what’s on the agenda and what’s the overall purpose and mission of this “networking” session, I respectfully declined.  Surprisingly and without hesitation, the individual in question asked me, “why not?”  (I’ll be brief)

Personally, I love learning new things, meeting new people and updating my current library of knowledge in order to stay abreast and on top of my industry of business.  I even dabble and cross reference information which may lead me into something totally unexpected in another industry, yet very enlightening.  However, redundancy gets old, and before you realize it, complacency is now the 500 lb Silverback gorilla swinging back and forth on a vine directly in front of you, and invisible only to you.  In order to stay completely aware and actively conscious for growth, one CANNOT relinquish and invest time in repetitiousness that doesn’t contribute in some degree towards improvement and expansion.  When I began to act on the dream of Red Rooster Catfish, I eagerly attended every possible event there was to prove to everyone that I was a businessman and entrepreneur.  After validating that 80% of all affairs were nothing more than “talking sessions”, whether in Rancho Santa Fe or San Ysidro, I quickly realized that special deals and unique partnerships rarely occur in large groups.   Nonetheless for some, they had a blast being loquacious.

 Time is relative, and an illusion of limits.  The reality of time is it can be created for whatever one deems to be important.  In the past, I also found myself parroting the time misnomer of being too busy, but when taking “time” for peacefulness and serenity, my awareness increased exponentially.  Reaching that “aha” moment encourages me to share with others the gift of spending time with yourself and swimming in your own pool of knowledge.  If initially found to be shallow, remember there’s depth if unafraid to go deep, and without a diving buddy.  This particular expedition of tranquility has to be regularly and own your own.  Peace and quiet…’ll change your life.


Catfishianado Out!

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Perspective Amplification

Chaos and perception is merely order waiting to be tamed and deciphered


Perspectives are nothing more than scenes emitting from mental blueprints of one’s ideas or facts which use current levels of knowledge to justify and make it truth.  So, is what we know the actual truth or a perspective of what we think is true?

Growing up in a segregated south during my high school years in the mid 80’s, I always felt there had to be more in the world than the perspective I was given.  I immersed myself in ancient history books and illustrations while imagining what it would be like to be a citizen of ancient Egypt or living in France in the early 1900’s and getting an opportunity to see Josephine Baker express her creativity in the rawest form.  It’s amazing what simple perspectives do to shift an entire way of thinking, especially when a record of the past is mixed with a strong imagination is put to work.

Just prior to turning 21 in 1987, I was given the opportunity to participate in a military training exchange program between the U.S. and British Navies.  It would only be for 5 days, but the perspectives I received in that short period of time actually blew my mind.  There I was, training in rougher seas, learning to listen to the English language in another dialect, and interacting with individuals I would have never had the chance to do without this unique and unforeseen occasion. Despite the multicultural differences, my new British friends showed me a great time, both on and off the navy base.  Even to this day, I have friends from Great Britain that always provide a multitude of things from perspectives I can align with.

Recently, Red Rooster Catfish was visited by a family of four and from (you guessed it) England!  “Grandmum” was particularly fond of what she called southern cuisine, and while on Holiday in San Diego, heard about this place from someone in the Hotel that had the best catfish in town.  Low and behold, they found their way to the back porch of the JacobsCenter and consumed catfish, red snapper, and even frog legs!  The entire family enjoyed everything and shared with me afterwards they wished something like this was in England.  Not just fish and chips, but catfish from another “perspective”.  I told them I’ve also visited England, and loved traveling to the Lake District and enjoying the natural beauty of the English countryside.  From there, I knew I’d made some new friends.  Wow, perspectives…….

A few weeks ago, I received postcards from the entire family reiterating how great a time they had, not to mention enjoying our delicious catfish.  Red Rooster Catfish being repeated in London, England; What a perspective!  The world is a big place, but somehow we’re all connected, aren’t we?  Thanks to the Dunwoody family from London, England for providing another perspective of a Red Rooster Catfish lover!  I love my English kinfolk!


Catfishianado out!

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Pride To Perform

Pride … is sometimes virtuous and sometimes vicious, according to the character in which it is found, and the object to which it is directed.


Pride is defined as a high or inordinate opinion of one’s own dignity, importance, merit or superiority, whether cherished in the mind of displayed in bearing or conduct.  It is exhibited in pleasure or satisfaction when something is accomplished after working hard to achieve it.  Nevertheless, pride can also show a dark side by never allowing the host to view or experience other things outside of what they deem “real” or “important”.  This is a case of fear disguised as pride.

We should be very careful in managing and cultivating the pride we possess, as illustrated in the statement above.  It can be virtuous or vicious depending on the character it is found to be in association with.  I view pride as the fuel needed to power ideas and improve individual qualities of life.  On the flip side, one could have pride as a thug, goon or a re-occurring victim with the same vigor.  One thing’s for sure; you need it to accomplish everything, and guess what?  You can’t buy, borrow or exchange it, because you either have it or you don’t, as pride cannot be perpetrated.

However, here is one danger zone to pride.  Just as fear can attempt to disguise itself as pride, arrogance can also come cloaked as a wolf in sheep’s clothing.  Only you can manage the level of pride needed to accomplish the goals you’ve set for yourself.

What makes you want to do the best you can? 
What makes you a better man? 
What makes you try again before too long? 
What keeps you standing strong? 
What makes you say the things you want to say, 
To make it a better day? 
It’s the pride that makes you feel that you belong 
It’s the pride that keeps you strong 

It’s The Pride!

RRC…Catfishianado Out!

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They Said What?

Word of mouth is the sum total of what people feel and say when interacting with your products


As Red Rooster Catfish continues to make our current products even better than they were when we first started, as the Head Rooster In Charge, I’m always querying all genres of information to gauge and confirm where we began, what’s our current position, and where RRC plans to be.  Milestones are always being checked off, updated and calibrated in order to provide realism on weaknesses, along with varying solutions to apply to in turning them into strengths.  Since we all have the ability to embellish anything and making it into something it isn’t, food is one of those things that you have to let do its own talking.  No matter how many times I go to Mount Helix and yell at the top of my lungs, “RED ROOSTER CATFISH IS THE CATFISH KING SAN DIEGO!!!”, ultimately, it’s the catfish and other supporting menu items that will have to speak for themselves.  Fortunately, they’ve been engaging positively with the masses, based on the word of mouth feedback I’ve been getting, and I’m very thankful.

For starters, I’m not one to step in the ring and say I’m going to kick everyone’s ass who steps in it with me, but let it be known that I came to fight and win.  Coming from a gym rat background in track, basketball and boxing, I’ve competed not only with and against others in the past, but presently with and against myself as well.  Although there becomes a time when one has to gain another perspective unbeknownst to you, it has to be some sense of pride, persistence and patience interjected and always associated with the “game” you choose to play, compete and win at.  Before you can openly listen to others, you have to be able to clearly hear yourself as you apply fresh knowledge and new tools you’ve never used before.  Put it like this; you can use a vice grip for virtually loosening and tightening anything, but when you use “specific” tools for “specific” bolts and screws of business, the level of acquisition and comprehension has to rise.  When that rises, you, your product and the connection to your customers will follow suit and rise as well.

What are they saying?

Red Rooster Catfish is very thankful for the positive, word of mouth feedback, and will continue to add new tools specific to the attainment of positive growth and success.  My Mama keeps saying, “If it was easy, everybody would be doing it”.  Remember, when you step out of your comfort zone and look fear directly in the eyes instead of allowing it to punk you, half of the battle has already been won.


Catfishianado out!

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Keeping Proprietary Information Proprietary

A secret’s worth depends on the people from whom it must be kept


Ok, so you want to start a business, do you?  You have a great product or service that you’re willing to bet the farm on?  Have you visualized and played it out in your mind’s eye to confirm the gift of the idea?  How will you keep the specifics of how you execute it from those who wish to freely data mine everything you’ve worked so hard on in setting up?  What do you say to that person that asks you with a straight face about a carefully planned software code, a special ingredient, or the price you pay for your wholesale products?  If you haven’t thought of the devastating effects of sharing pertinent proprietary info with any and everyone, you don’t really want to be in business for very long, do you?

Proprietary information is defined as “information that is not public knowledge, such as financial data, test results or trade secrets”.  Proprietary information is sensitive information that is owned by a company and which gives the company certain competitive advantages. Proprietary information assets are critical to the success of many, perhaps most businesses. The importance of this property, while too often not yet “formally valued” by many companies, is highly valuable.  Company policies may prohibit directors, employees and agents from disclosing or using confidential or proprietary information outside the company or for personal gain, either during or after employment, without proper written company authorization to do so.

Without dwelling on the technical aspects of proprietary information, one could easily break it down at its core by applying it our everyday lives.  Considering the cultural shift in America which has accelerated from quiet humility to obnoxious narcissism, you can see the challenges associated with keeping your personal business and/or proprietary information in-house or to yourself.  However, everything we share is via free will, and after being disseminated, will become nothing but water under the bridge.  Humility is, and can be very difficult to maintain when narcissism is the new form of liberation these days.  Imagine someone sharing with the world, “I just took a shit”, and getting 28 likes because of it.  Imagine Apple sharing with the world the already complete I Phone 8 when it hasn’t been thoroughly tested and implemented with not only the latest gizmos, but new and anticipated tools that haven’t been thought of yet.  See the similarities damaging the “brand”?

In business, proprietary information is a valuable commodity that cannot be shared with those who do not have the need to know.  That value increases as the business grows and proprietary information updates and expands with it.  In life, personal business is a valuable commodity that cannot be freely disseminated to the masses if that “brand” of the individual wishes to increase in value.  When an idea comes to you, it’s a gift.  The task is to get to know the gift, learn to love the gift, and then share it with the world…….not the other way around.

Keep all proprietary information proprietary.  You’ll thank yourself in the end.

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Self-Inflicted Discomfort

All pressure is self-inflicted. It will either make or mash you.


Back in 1996 I was just getting out of the Navy with an Honorable Discharge after 10 years served.  Two years prior, I planned as best I could with saving money and visualizing what kind of job will I choose to do, and what city I would do it in.  I considered returning home to Louisiana, settling in Texas, creating new roots in Los Angeles and possibly moving to England.  As January 1996 slowly approached, I decided I would make San Diego home, considering my kids were there.  Where will I live?  Where will I work?  Where will I go to school to shore up my marketable skills?  How much will it cost?  How long will it take? What am I worth on the job market?  How much can I make?  These were all questions I bombarded my mind with from rising in the morning to closing my eyes at night.  My first self inflicted discomfort became “Worry”.  What provided the peace of mind by letting me know everything would be just fine?  An Angel.

Getting out and connecting with one of my closest friends who resided in Ontario, California, I gained access to other avenues of money making.  Without going into too much detail, let’s call it “marketing and sales diversified”.  In order to get in, you had to put in a sizeable investment to prove not only your challenge to all risks involved, but the dedication needed to see your sales through to the end.  I remember traveling to New Orleans in June of 1996 to place my first major “contract” and exchange of goods.  Not one to focus on the negative, I felt that if everything went according to the planning and preparation I put in, there shouldn’t and wouldn’t be any problems.  Also take into account I’m being shown how to do it from guys who’ve done it and continue to do it.  Hmm, should be easy, right?  Self inflicted discomfort #2 – Arrogance.  What’s whispering in my ear telling me I could have big money in a short period of time, albeit the tremendous risks involved?  The Demon of greed.

On the cusp of finishing the deal, I didn’t feel too comfortable with three men I didn’t know, and things really started to get really uncomfortable when they wanted to go to another location with one guy wanting to ride with me.  I agreed, and allowed this guy to get in the car with me as I followed his friends.  I hear an angel ……….STOP WHAT YOU’RE DOING NOW!  PUT HIM OUT, NOW!  I didn’t think about it, stopped the car, told him I have an emergency, and get out of the car now.  Fortunately, he agreed as his partners pulled off the side of the road and started to back up.  He removed himself from the car and I removed myself from a very vexatious situation.  Thank you, intuition!

Now, I’m stuck with a major amount of “highly marketable products”, and unable to sell them.  How do I get them back to California?  Will I have to set up another trip?  Can I just get my money back?  Is this something I really want to do?  Self inflicted discomfort #3 – Distress.  Long story, short?  I successfully achieved two things; #1 Realizing what self inflicted trepidation consists of.  #2  Getting my investment back and vowing never to put myself in that position again.

As I continue on life’s journey of building Red Rooster Catfish from nothing but a dream and personal commitment, there have been decisions made in haste that have caused self inflicted discomfort.  The key is knowing I exhibited “good intent” when I made the decision while overcoming and learning from the pain of it.  I should have done this, or I could have done that always arises, but you can’t change what’s been done.  You can only make it better.  Think for a second.  You’ve been given a task to make a journey from where you are now to a location you can see only as a vision in your mind.  You have the passion, desire and persistence needed for the trip.  Picture traveling down a two lane country road in the dead of night with only 20 feet of visibility.  Worry is a hole in your gas tank you don’t know about.  Having no oil in your engine is arrogance, and having no spare is utter ignorance.  There will be those strategically placed along your path to guide, update and assist, as well as others who are there to delay, distract or completely derail your journey.  If you pull over, look back and see you aren’t where you were yesterday or the year before, you’re doing great.  If you’re in the same town, and dealing with the same circumstances with the same people, you’re in trouble.  Self inflicted mistakes are inevitable.  What separates a person from others is the improvement made after a mistake is realized.  Overall, it will make you and those around you better.


Catfishianado out!

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Skills Required

A winner is someone who recognizes their talents, works their ass off to develop them into skills, then uses these skills to accomplish their goals.


Mark Cuban, the billionaire owner of the Dallas Mavericks, has a blog that I pop in on from time to time to assess and elevate my business acumen.  His rags to riches story continues to culminate into several other examples of success whether HDTV ownership, Shark Tank appearances or investments into new ideas reflecting future trends.  Being a big San Antonio Spurs and Dallas Mavericks fan, I’ve always found him to be quite interesting when he’d bump heads with the commissioner of the NBA David Stern about the referees or the unique relationships he developed with his players.  The continuous pursuit of becoming better than you were yesterday, and expanding on what you already know brought me to the realization as to why I’m inspired by this guy.  PASSION

Succeeding in anything after embarking on an arduous journey requires that a certain array of skill sets be available to employ at different times during the trip.  Starting with nothing and coming up with billions should inspire anyone to ask, “How’d he do it?”  How did he go from a weed smoking couch potato, who drank heavy and partied hard to relentless achiever?  Well, the route to success takes many different twists and turns, and is unique to each individual, but here are what I think are five of the most important skills one must possess to not only embark upon the journey, but to endure challenge after challenge, then prepare for success…….all under the guise of patience and humility.

1.  Persuasion.  The ability to not only convince others to change the way they think, believe or behave in order to see what you see, but yourself as well.  You can never do big things alone.

2.  Leadership. Good leaders have a compelling vision for the future, and aren’t afraid to go in full pursuit of that vision with or without the approval of others.

3.  Personal Accountability. They look at obstacles as a part of the process, and rather than give up, they are energized by them.  When mistakes are made, they can be very hard on themselves.

4.  Goal Orientation. The unique art of energetically visualizing and focusing all efforts on meeting a goal, mission, or objective, despite the obstacles.

5.  Interpersonal Skills. These skills are the glue that holds the other four skills together.  They include effectively communicating, building rapport, and relating well to all people, from all backgrounds and communication styles, while remembering success is Universal.

Since beginning on the street, and under the Big Lots sign in early 2011, I’ve had to use each and every one of these skills in order to keep Red Rooster Catfish growing and consistently crowing.  The skills above don’t become old and dull by using them on the regular.  They become even sharper and more efficient than they were when I began.


Catfishianado out!

Posted in Catfishianado, Patience Red Rooster Catfish, Red Rooster Catfish, Red rooster philosophy, San Diego Catfish | Tagged | Leave a comment

Negaholics – A Clear And Present Danger

Those who are not happy with themselves will never be happy for someone else.


A negaholic is one who is addicted to negativity. Negare is a Latin root meaning to deny. The “I can’ts” are denying that the “I cans” are right. Denying means that the “I can’ts” refuse to accept the fact that the “I cans” are capable, competent, and able to give you what you want. The “I can’ts” deny that the “I cans” are worthy, loveable, and deserving. The negaholic is simply someone who is victimized by inner forces that are waging a war of self-negation with attitudes, thoughts, words, or behavior. No matter what they see, hear, taste or smell, the “You can’t be it,  you can’t like it, you can’t do it, you can’t have it, so forget, deny and don’t even consider it, fills in all of the blanks. The internal core of a negaholic expects failure, and when it comes, the “I told you so” comes out to further empower and anchor further negativity.

I came across this term while in a conversation a few weeks ago, and it stuck with me.  Initially, it generated a little laughter, but after delving deeper into what drives an individual or groups of individuals to be completely negative about any and everything they come across, it came to me.  It’s all about personal happiness! If you’re not happy, unhappiness is what will be radiated by you for others to accept or deny.  Unfortunately, unhappiness evolves into bitterness, then into spitefulness, which officially becomes negativity……..thus, the negaholic.  We all know them, right?  The disappointment of it all is there are many who live with, work with, church with and socialize with, that have no clue on how to hinder it from spreading by submitting rhetorical cease and desist orders.  The first step is, YOU CAN’T RUN FROM IT;  Deal with it head on.

Spotting a negaholic is easy, because all you have to do is listen; They’re always complaining about something, having a false sense of entitlement , and very defensive when challenged.  Another cue is they’re always sick or having some sort of ailment they can’t seem to overcome, albeit a small cold, cough or sinus issue, but instead of doing something about it FOR THEMSELVES, they complain to others.  It’s negaholism!

Being the Head Rooster In Charge, there are times when a negaholic steps within the realm of pure positivity at catfish headquarters, but are quickly neutralized and led along the path of mutual understanding.  Once a negaholic realizes that none of the typical energy draining, woe is me, woe is you too, it’s too hot, that’s ugly, I hate this, and that, and them tactics can’t clamp on, they will do one of two things; Get very quiet or walk away.

Negaholics have a job, and that job is to make you just as miserable as they are.  We’ve all been a negaholic or around them at some point in our lives, but after finding happiness within ourselves, going back to that ugly way of living life makes one ill at at the core. Never run from a negaholic.  Instead, challenge and attempt to show them a better way, and if they can’t seem to grasp the key of happiness you’re trying to hand them, at least you tried.  However, if consumed by it, just look around and notice that you’re the average of the five people you spend the most time with.

Success and prosperity are never built on foundations of negativity.  (No matter who you are)


Catfishianado out!

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Niche Lockdown

Narrow areas of expertise can be very productive if you can develop your own profile by finding your own niche.


Today I met with my business mentor to catch up on those things we always discuss, ranging from menu expansion and beer selection to health assessments and quality of life.  Although we’ve only known each other for a few years, the relationship we have is as if we’ve known each other for a lifetime.  The level of trust that has been built on mutual understanding in business visions, work ethic and integrity, is unmatched.  Singularly, we both understand the power of a niche, and the success it brings when intense focus and expertise is applied to doing one particular thing very well.

Before I started Red Rooster Catfish, I always envisioned developing a location where customers could go and enjoy the best catfish, red snapper and frog legs.  Despite the additions of tilapia and tiger shrimp, not to mention impending fried oysters and alligator appetizers, customers can know upon entry they will be getting the best in quality, best in seasonings, and best in customer service at Red Rooster Catfish.

I’ve always known that in order to be successful, you have to find a need and fill it.  I acted on filling that void in San Diego with Red Rooster Catfish and continue to work hard while also learning what works and what doesn’t.  Trying to do everything for everyone is a disaster in the making, and will certainly derail any consistency on anything when trying to establish yourself.  Instead of having those cookie cutter items of greens, macaroni and cheese, and slaw on our menu, I’ve given the masses cheesy corn nuggets, spicy string beans and fried pickles, which they love.  That’s our niche!

By maintaining our edge with unique products, long-term success is going to be defined by Red Rooster’s ability to be different, unique, and better than the standard soul food establishments.  After all, how many successful operations do you know of when they’re all doing the same things, serving the same foods and acting the same way?  Red Rooster Catfish will work continuously to “be the best ya’ll”, and lockdown our niche, expand on it, while in pursuit of success.


Catfishianado out!


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Friend or Foe

It is an individual’s own mind, not his enemy or foe, that lures them to evil ways.


As one continues to progress in anything they do, there is certainty in knowing there will be friends and foes that will be awaiting you along the path of your journey.  The inevitability of both positive and negative are forged in the universal laws of life.  A rose cannot bloom without having to endure scorching heat, drenching rains and life threatening insects coming in and out.  One thing to remember while experiencing the highs and lows of entrepreneurship in its infancy is to not take personally what is occurring to you.  Let’s discuss……..

When circumstances present themselves in a way that is not conducive to your plans, there is always something or someone available to identify as the “fall guy”, or to blame solely on for the reasons behind a particular failure.  It’s actually very easy to do that, isn’t it?  However, when you take a step back, replay what occurred and keep an open mind as to why it took place, there is only one person to apply responsibility to, and that’s you.  Take a second and notice I didn’t use the word blame.  Factually, both words mean the same thing, but carry different connotations of energy.  Saying, “I take the blame” for something sounds as if you’re guilty of committing an action you reluctantly didn’t do.  Saying, “I accept responsibility”, puts action in play for developing a solution.  Its funny how one word carries the same meaning, can contribute to a different set of actions for working through.

Friends, business associates and acquaintances all carry with them an initial foundation of positive interaction.  Foes, on the other hand, illuminate some sort of competition or battle that needs to be enacted in order to justify intentions.  Ultimately, a friend or business associate can become a foe just as a foe can become a friend.  The burden of proof actually rests with you.  What I’ve learned so far is it really doesn’t matter what they are, or whether they’re representatives of the positive or negative.  It is imperative that you be a friend to each and every one of them, and be still as it magically boomerangs back.  The ease in classifying another because they did something you didn’t like or approve of, is a cake walk.  But, try speaking positively to someone whom you’ve defined as a foe, and notice the challenge of overcoming it.  The sensation of feeling a heavy weight lifted away from your person is amazing.

Red Rooster Catfish will continue to manifest friends into better ones and all foes to friends.  After all, the weight of carrying foe bags are excruciatingly heavy, and who wants to lug around extra emotional bags of weight you don’t have to?

Catfishianado out!

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The Butterfly Effects of Fatigue

The smallest act of kindness and negativity reverberates across great distances and spans of time, affecting lives unknown now and beyond


Folks, I’ve been away for a little bit of time, riding the bulls of entrepreneurship, and I can attest to the YEEEHAAAW effect it can have on you.  Truth is, those YEEEEHAAAAW’s evolve into UHHH OHHHH’s and OHHH SHIT’s pretty quick as you go from bull to bull or challenge after challenge.  As anyone who embarks upon something they’ve never done before, fatigue begins to sneak in and take hold in places you never thought would occur.  Let’s talk about it.

After putting every ounce of commitment and dedication into creating and building Red Rooster Catfish from scratch, I’ve always had an ability to apply intense focus on whatever the goal is at hand, and not see, feel or hear anything outside of this focus.  Unfortunately, that sneaky scoundrel fatigue cloaks itself as something I’ve always been accustomed to, and slowly began to drain me.  Picture it as a Trojan Horse disguised as hard work. Day after day, night after night, it was nothing more than an energy tick that not only drained me physically, but creatively and mentally as well.

Coming into 2013, I’d never felt better or more creative that I had been the year prior, except approaching my birth month of March, I started feeling different.  That fire and motivation wasn’t there like it had once been.  That Pandora’s Box of ideas I had full access to, became foggy.  Slowly, I felt something was wrong, but couldn’t put my finger on it.  I worked smarter, not harder, everyday.  I’m building my customer base weekly.  I’m putting Red Rooster Catfish “On the Map”, as my Mother would say.  What’s wrong??

After taking a moment to look back for answers, I realized I hadn’t been hitting the gym like I used to.  I hadn’t been eating those massive amounts of fruits and vegetables I did so on the daily.  I hadn’t been meditating and grounding myself to see where I’d been, where I am and where I needed to go.  Initially, denial became the main voice in my ear.  “You’re ok, ain’t nothing wrong with you, kinfolk!” I would hear.  “Keep mashing”, the little voice would say.  One month, two months, until I finally said, that’s enough.  It’s time to face this problem head on as I’ve done everything else.  Time to fix it or allow it to contribute to my utter failure.

I’m here to say, I’m back, and to anyone embarking upon something you’ve never done before, there will be a time, a place and a wall that you will hit along your way.  The key is seeing the wall, recognizing that it’s in your way, and determining a method to burrow under, rappel over or crash through.  I’m continuing to get better in maintaining a balance of work, productivity and quality of life, and now understand fatigue can truly kill you, albeit slowly.  If you don’t, fatigue will surely butterfly effect into denial, sickness and zero growth.  Trust me, I know!

More to come!  Lots to share!

Catfishianado out!

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Restaurateurs & Rain

Sunshine is delicious, rain is refreshing, wind braces us up, snow is exhilarating; There is really no such thing as bad weather, only different kinds of good weather.


After playing with my emotions with absolutely beautiful weather last week, the rain has now returned to taunt me, in tandem with crisp winds and cooler temperatures.  From my perch at Red Rooster Catfish, I have a perfect view of the rain as it comes in from the west and traverses east.  As the rain pitter patters on the ordering ledge, I’ve learned to truly appreciate it and what it represents.

When I first opened shop, I associated rain and gloomy weather with slower sales for Red Rooster Catfish.  Being in Southern California, you get a false sense of illusion surrounding the only other weather change that occurs here……..rain.  I took a moment to think of my hometown of Shreveport, Louisiana, and how severe weather could change in a matter of days, but you continued to do whatever you had or wanted to do.  It’s thundering and lightning with heavy rain on Sunday morning?  You’re still going to church!  You see ping pong ball sized hail falling and you don’t feel like cooking?  You, along with a couple of kinfolk, are still headed to the catfish or barbecue shack to get those munchie itches scratched.  When taking a relative view of rain as if I was in Portland, Houston,Dallas or Shreveport, I visualized San Diego being no different than anywhere else, and guess what happened?  Despite the rain, the Red Rooster Catfish family is STILL going to get their catfish!

As a new restaurateur, I always tried to play out scenarios of what was going to happen before it would, and after learning to cease putting energy into predicting the future and ride the magic carpet of now and today, everything naturally falls into sync.  One thing to remember is its very difficult for anyone with a vast array of critical thinking and anticipatory skills to sit back, relinquish control and “just let things happen”, but when you really take a moment to ponder about it, you’re only in control of what’s happening at this very moment.  Cancel out what happened yesterday, and stop trying to play out the perfect fairy tale ending tomorrow, because what you want and wish for will happen if you just keep at it, despite the illusions of yesterday and perceptions of tomorrow.  Be your absolute best TODAY……..raining or not.

But you’ve got to admit……..continuous rain in Southern California is an oxymoron.


Update:  Red Rooster Catfish serving guests at the Lyceum Theatre, downtown San Diego, March 20th prior to the Broadway hit and winner of London’s Olivier Award for Best Play, “The Mountaintop”.

Catfishianado out!

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Entrepreneurship & Boxing

No matter who you are or what your position is, you must keep fighting for whatever it is you desire to achieve.


Friday night has always been the night to either go out and take in a little competitive pugilism or relax at home and tune in to Friday Night Fights.  While watching this past Friday, there was a match where both fighters were equally getting it on, except one ran out of gas, while the superior conditioning of the other fighter took over and propelled him to a late technical knockout.  Hmmm, I thought.  This is exactly like entrepreneurship!

In any challenge (or fight) for anyone who has an idea and wishes to commit themselves to the manifestation and expansion of that idea, conditioning is the first step.  When I speak of conditioning, it means starting with the mental aspect of thinking, seeing and acting.  If the mind isn’t sharpened to be the spear leading the charge, just stop what you’re doing right now, and go sit down somewhere.  If you do have something that requires overcoming fear, preparing to face it toe to toe, and defeating it, listen up.

The first thing in boxing and entrepreneurship is saying to yourself, “I CAN DO IT”.  After you’ve confirmed it with yourself, and not just babbling at the mouth “I’m going to“, and “I might“, only then can you share it with those closest to you.  Not sure who you can share it with?  All you have to do is listen to the responses when you start opening up and sprinkling your dreams on.  If you hear, “THAT’S GREAT!“, or “I BELIEVE IN YOU!“, you’re in good company.  If you start hearing, “How are you going to do that with no money?”, or “I’m not sure if you’re going to make it.  Do you know how hard that is?”, or any forms and sounds of doubt, remove them from your “people to share with” roster.

Secondly, all boxers have trainers, who are ultimately responsible for sharpening, conditioning and preparing them for the fight.  In entrepreneurship, it’s called a Mentor.  Mentors provide another perspective, while also being able to see your vision and injecting advisement upon your request, based on them previously travelling on the road you’re just getting on.  Can you picture a boxer going into the ring with absolutely no one in his corner?  The same applies to being an entrepreneur…….Can you imagine trying to do everything by yourself?  Can you say “YOU WILL FAIL ALONE“, but will succeed with the help of others?  If you don’t have a trainer, errrrrrr, “mentor”, get one.  (Requirement for success)

Lastly, after all of the training comprised of sweat, no sleep, aching muscles, lint in your pockets from putting all of your hard earned coins into your business, and a mind that’s continuously trying to play out every possible scenario in worry, it’s time to fight!  The moment has arrived for you to step in the ring, and start putting together strategies of combinations and body blows for winning the fight.  Remember, there won’t be anyone IN THE RING to assist you while functioning in either the “sweet science” or entrepreneurial accomplishment, but are always in your corner to provide perspective, insight and ideas in order to help you succeed.  Almost forgot………You will get hit, so the sooner you do, the sooner you can acclimate and develop somewhat of a “resistance” to taking punishment as well as grinding it out and overcoming.  Be sure to start with 4 round intro fights and small goal setting before moving on to 12 round championship bouts, because earning dues through winning and losing small will prepare you for exhibiting humility when at the top of your weight class.  You ready??



Update:  Red Rooster Catfish would like to thank the entire Washington/Wesley clan, the Post Office, SEIU,  Mr. Willie Morrow, and Mr. and Mrs. Maxwell for the continued support in contributing to growing and making Red Rooster Catfish bigger and better.

Red Rooster-MrWillieMorrow

Catfishianado out!

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Year 1 – “Traction”

The most important thing you can do to achieve your goals is to know that as  soon as you set them, you immediately begin to create momentum.


This time last year, February 3rd was the first Friday of the month, and the Grand Opening of Red Rooster Catfish in 2012.  After one full year of spreading the best catfish west of Texas throughout San Diego County, I can honestly say the Red Rooster Catfish brand is gaining traction.

What I mean when stating traction has been established, is seeing those who have had the opportunity to taste and enjoy our catfish, then come back for more.  The positives associated with anything after putting in massive amounts of time, effort and pride is priceless.  Other signs showing even further traction include Red Rooster Catfish working in association with the San Diego Repertory Theatre in March to provide our flagship catfish along with several other fish goodies we have for them to feast on.  (Thankful)

The biggest motivator and goal for Red Rooster Catfish in 2013 includes moving to a larger location this summer to offer and accommodate beer and wine lovers with a unique selection of micro-brews, Chardonnay’s and Moscato’s.  It’s all in the works, and only a matter of time before everyone can come and experience a fully-loaded Red Rooster Catfish eating affair of the absolute best catfish in town, oysters both on the half shell and fried, unique beer, great wine, then topped off with a little bit of classic soul, funk during happy hour, and Coltrane for those laid back Sundays.

I personally wanted to thank each and every individual that has helped me get to this point along with groups and organizations who have either already supported us or inquiring to do so.  Additionally, I look forward in establishing new, positive relationships needed to illustrate what I don’t know and elaborate further on what I do.  Teamwork and cooperation have become an integral part of not only my vocabulary, but on my daily “things to do” list.  I’ve always known I could never do this alone, so seeking out and adding vital pieces of trust and understanding are crucial to inevitable success.

Despite the challenges Red Rooster Catfish encounters on the journey in fulfilling the vision of being the Catfish King of San Diego, I will continue to “keep rowing” when the seas of success go from smooth as glass to high winds and 30 foot swells.  After all, if creating a new brand from scratch and turning it into a household name was easy, everyone would be doing it.

I wanted to share with everyone something that I say to myself daily in order to maintain the focus and determination needed to go from playing entrepreneurship on a junior varsity level to being an All-Star and Most Valuable Restaurant professional.

“When you receive an idea in your mind’s eye, know that it is accomplished.  It is done…..if you only believe.  When you run into difficulties, you can trust the universe and the Most High to supply the answers to the challenges that face us.  Life is much easier, much less of a struggle when you meet it with a smile.  Prepare yourself for success, expect to receive what you require…even when there’s not the slightest sign of it in sight……AND ACT ON THAT EXPECTATION”


Get ready for some beer, kinfolk!

Catfishianado out!

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Let your first hour of the morning set the theme of success and positive action that is certain to echo through your entire day. Today will never happen again, so don’t waste it with a false start or no start at all.


Saturday and Sunday mornings are excellent times to get out and rejuvenate with a simple walk and a light breakfast outside of the home.  The value it provides is immeasurable in resetting your perspective and stimulating not only the body’s joints and circulation, but your mind as well.

Kobey’s Swap Meet at the Sports Arena here in San Diego is one of several favorite spots I have to take an early morning walk mixed with simple shopping and most of the time, just looking around.  Many of the ideas I get for presentation and display come from seeing the methods of others, and adding the Red Rooster swag to it.  Secondly, you’ll notice that entrepreneurs who rise at “rooster-thirty” to setup their wares for your viewing and purchasing pleasure before 8 a.m. are always eager to engage positively.  The spirits and energy of early morning risers are always pleasant, and you can bet your bottom dollar on a friendly face and a positive attitude for great deals on both unique and simple items.  Rarely do I run into saltiness, grumpiness or unhappiness emitted from anyone during morning rejuvenation escapades, and the level of happiness and enthusiasm is so contagious, it virtually gets my day off to a great start.  One thing to note……..If you’re exposed to or releasing saltiness on your own, remember the negative effect you may have on those who can’t remove themselves from the situation.  Many times, it’s best to not say anything, especially in the early morning  if it doesn’t add value to someone else’s day.  BE QUIET!


For those who would like to add additional years to their emotional and physical lives, make sure you get up, get out and explore something different.  What’s initially different will either become something you’d experience again or chalk it up as being able to say you’ve done it.  You may not notice the mind and body stimulation in the beginning, but over time you’ll quickly realize an increase in your overall well being, and when that rises, you’ll be thanking yourself many times over.


Mornings are made for many enjoyable things, but sleeping isn’t one of them.  Get up and get out for a short time in the morning!  You’ll love it!

Catfishianado out!

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Play Your Position

There comes a time when one must take a position that is neither safe nor popular, but because conscience tells one it is right.


Sitting here watching the National Championship game absent of my beloved LSU Tigers, I’m noticing the exemplary teamwork exhibited by the Alabama Crimson Tide against Notre Dame.  Prior to them meeting after nearly a month off, the preparation taken by each squad is clearly displayed in this game.  Alabama’s running backs are destroying the Notre Dame defense, not to mention running through tackles like a hot Ginsu through butter.  The receivers for the Tide aren’t necessarily bigger, but clearly faster and technical in route running, virtually outflanking Notre Dame’s secondary and spreading them out so bad, neither are able to assist in tackling those bruising running backs Alabama is unleashing on them.  11 positions on offense vs. 11 positions on defense, but one side is playing the positions they’re responsible for with tremendous pride and accountability, and the difference or lack thereof in matching up to compete is illustrated in a 28-0 halftime lead as I write this.

Inevitably, Alabama crushed Notre Dame, but not without a smidgen of conflict and drama when the quarterback for Alabama was calling out his signals, and the center called out different signals to the offensive line changing the play.  It resulted in a delay of game penalty for the Tide, and the QB went off on  his teammate (the center) on national television causing the center to push his QB out of his face.  Although being up nearly 40 points, the perfection and competitiveness continues all due to perfection and competitiveness coming from the Head Coach, his assistant coaches and staff.  Both were playing their positions, but in this rare case, they overlapped and caused ego’s to attempt to justify each individual stance.  Had they been behind, this would have been a problem, but since they were up, everything was diced up, hugged out and forgiven.

In a team, everyone can’t be a leader, which results in others following the orders of that leader.  One cannot attain the title of leader until they’ve demonstrated “followship”and all of the skills acquired while following the lead of others.  Once getting the honor and opportunity to lead, you can then sculpt your leadership style to fit the needs in guiding and teaching others as well as continuously learning how to become an even better leader.  Robin can’t be Batman, Tonto can’t be the Lone Ranger, and Syskel can’t be Ebert.  However, each adds value to the overall scheme of what the task at hand is, and getting the job done.

How will you know if you’re ready to lead?  You’ll have to learn how to play your position in the overall scheme of things.  With the dreaded ego whispering or yelling in our ears, people seldom see themselves realistically. Human nature seems to endow us with the ability to size up everybody in the world except ourselves, but here are a few identifiers to tell you if you’re ready for leadership.

1.  Mastered Followship –  That includes following both effective and ineffective leaders

2.  Discipline – If you have problems accomplishing re-occurring “resolutions” every January, discipline is missing.

3.  Patience – Things don’t always happen the way you’ve planned them, but when patience is shown, the doors of opportunity open wider.

4.  Accountability – When it’s good, you humbly take a bow and thank everyone who contributed and executed the plan.  When it’s bad, accept responsibility, then immediately create a plan to fix…….IMMEDIATELY.

There are plenty of people out there that can tell you how, when and who to do it with, but they’ve never done it before.  Then there are others who have done it and failed miserably.  In this case, extract the mistakes they made and apply as lessons learned in making sure you don’t repeat.  Play your position, kinfolk!  That’s where it all starts!

Catfishianado out!

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Lessons of 2012

When you feel like giving up, remember why you held on for so long in the first place.


After taking a total mental break today mixed in with a walk and the appreciation of nature, I paused to look back at what has been learned as the cycle of 2012 ends.  My journal has also been an excellent tool to lay parallel with my thoughts and the times in question to effectively extract lessons in order to learn from them.

This time last year, I was quite anxious before beginning something I had never done before, and after doing it for 11 months, all I can say is THANK YOU.  The ebbs and flows preceding “Thank You” have been filled with a wide variety of emotions ranging from pure glee to utter disappointment.  No matter what the situation, emotional feeling or circumstance happens to be, the lesson in all of them is to never give up.

Despite the banks not considering Red Rooster Catfish for operating capital in the first year after illustrating on paper the chances of success, I tallied it up as them not considering the amount of passion I had for this, because if they did, I could have written my own check.  Reality puts one in a position to act, and act I did.  Lesson #1 – Don’t Give Up.

The next challenge highlighted the disadvantage of not having what they call in the business world jargon as “foot traffic”.  The location I was to begin Red Rooster Catfish in was virtually a 21st century hole in the wall, but I remembered how some of the best places to eat in Louisiana and Texas were off the beaten path, yet succeeded.  If they could do it, I could.  I didn’t give up, and oh what a feeling!

Challenge after challenge, obstacle after obstacle, distraction after distraction, has resulted in a sum total of forward progress over, under, around and many times “with” the issue.  The lessons learned have been tremendously enlightening, and I’m looking forward to applying each and every one of them in improving the customer experience of Red Rooster Catfish lovers, and I won’t give up until it has been done.

In closing, I would say “never giving up” has been the anthem of our country and those within it as we all continue to deal with challenges that are exclusively “made to order” for us to make us better people, a better administrators, or better restaurateurs.  Know this kinfolk…………I’ll continue to seek out the lessons of getting better while thanking those in advance who will be placed in my path, while also appreciating those who are already there and giving special thanks for helping me along with way.  Thanks for not giving up on me, because giving up for me is not an option.

For those who are planning on taking on their “journey”, the one thing that has to be embedded and forever sealed in your mind is to Never Give Up on your dreams.  Secondly, look at your challenges as doors of opportunity being opened for you to step into and come out a better person.  Thirdly, always evaluate the pieces of your puzzle to determine whether temporary or a solid fit over the long haul.  Trust me, you’ll thank yourself in the end.

I look forward to 2013 and the “opportunities” ahead.

Catfishianado out!

Posted in Beer and Catfish, Catfishianado, Presidential Entrepreneur, Red Rooster Catfish, San Diego Catfish, Uncategorized | Leave a comment

The Master Plan

The manifestation of temporary discomfort and challenge from turmoil are very much a part of the Master Plan.


Red Rooster Catfish on deck and ready for CHANGE!

As the Mayan scripture and cycle of time reflecting 5,125 years ends, and a magnificent rebirth of global consciousness begins, the Master Plan answers will be provided to each and every one of us.  The question is do you have the personal mining tools necessary to excavate the gold within?  Are you in tune and calibrated enough to see, smell, hear and listen for messages being emitted to either guide or knock you off track?  Over the last week or so, I’ve been exposed to the bi-products of purveyors and initiators of challenge, and just as the challenges preceding it were conquered, so was this.  I chalked it up to when I was a little “rooster” the first time I lined up for the 60 yard dash with 10 other 5th graders……  I was so nervous, it actually propelled me to win the race, but after having guidance in learning how to apply more skill and thought into running, I realized the power of energy and used it as a tool by turning up or down as I needed it.  We all experience changes in every detail of our lives, and while we label some as good and some as unpleasant, every change at every level is a part of our evolution, a part of our growth. That was my first lesson in developing a Master Plan.

The entire planet is about to experience a cosmic and galactic phenomenon that only occurs every 5,000 years in 3 days, and I’m preparing for it.  As the Sun and other stars revolve around one another and move in their orbits, they come in various alignments with each other. On 21st December 2012, two alignments are expected to occur in our Milky Way Galaxy. One, our Sun and the entire solar system will come in direct alignment with the Galactic equator. And two, the Galactic Centre, the Greater Central Sun “Sirius”, and the Central Sun will form an equilateral triangle in space at the same time.  AMAZING! 

Our Earth receives energies, both physical and subtle from the Sun as well as other stars. To receive the maximum amount of Energies, it has to come in a proper alignment with these celestial bodies. For example, during an eclipse, where the Earth, Sun and Moon align with each other, very rare spiritual energies flood our Earth because of this alignment. Hence the duration of eclipses were considered sacred and were spent in meditations and other spiritual activities, to make the best use of these subtle energies.

An alignment occurring at the level of the Galactic centre will have an effect which is many, many times higher in magnitude. When our Earth, along with the solar system aligns with the Galactic equator, it will come in direct focus of a huge amount of subtle energies, which emerge from the Galactic Centre. The triangular formation of Alcyone, Sirius and the Galactic centre in 2012 brings a massive amount of spiritual energies from these Stars to our Earth.  Are you ready for the Master Plan?

The processes of Earth changes have already started to bear fruit, although many of the major events are yet to take place. The first visible change is the awakening of people toward Light and in resisting darkness. Even though we still witness acts of terrorism, violence and many calamities, the positive forces are also slowly uniting. There’s more Oneness now, with people having an increased tendency to help others.  Now, with all of these things occurring based on the foundations of pure energy involving the largest star in our universe (The Sun), the earth is certainly destined for change, and just as the birth of a child requires pain, this feeling will be felt individually and collectively by all of us in order for the rebirth of consciousness and togetherness to begin.  Those who maintain rigidness in thinking, segregated philosophies, along with a stubbornness in accepting truth despite what you’ve been conditioned to believe, the more pain you will receive.  Are you ready?

Catfishianado out!

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Rooster Talk

A rooster crows only when it sees the light. Put him in the dark and he’ll never crow.


Many have asked about the origins of how and why I chose a rooster to be synonymous with Red Rooster catfish, and I absolutely enjoy sharing the background and symbolisms surrounding them.  Growing up in Louisiana, nearly all of the neighbors within a half mile radius had chickens, and having chickens requires you have a rooster.  If not, your chickens were more or less free meat and feathers for the many cats and dogs roaming about in search of an easy meal.   This is where the rooster comes into play and becomes an integral and very important shot caller in any yard that has hens.

A rooster, also known as a cockerel or cock, is a male chicken, while the female is called a hen.  Immature male chickens less than one year old are called cockerels. The term “rooster” originates in the  U.S., and is widely used throughout North America, as well as Australia, Ireland and England.  Food for thought….. “Cock” is the general use name for all male species of birds regardless of type.

When I was a kid, my Grandmother had several chickens along with one rooster to keep everything in order.  During the summer months when school was out, my friends and I were always allowed to stay up and out of the house a little later than the prescribed time of being in before the street lights were illuminated.  Since my spot was the place to be due to being the middle point of everyone else’s house, we would always go in the backyard and pop fire crackers or have bb and pellet gun competitions to determine who was the longest holder of short stemmed black cat firecrackers when lit, or the best late night bulls-eye shooter and murderer of soda cans.  Many times, I had to provide reminders to my country click by affirming, “don’t mess with my Grandmother’s chickens” as we fumbled about in a very dark backyard.  Because they couldn’t see them, they assumed the chickens were in the coop sound asleep, but many were frightened the first time when looking up and seeing a whole cast of big birds roosting in the tree.  Kinfok, this is nothing more than “roosting” – a term used to identify when chickens sleep at night.  I would laugh my ass off when a cousin from Houston or Dallas would come to town, see them for the first time, and think it was owls, bats or buzzards perched in the tree, when it was only our chickens.   That’s during the night, let’s talk about the daytime.

The rooster’s job is to keep watch of the yard and the hens, but cannot guard several nests of eggs at once, so he usually posts up in the general area where the hens are nesting, and will attack other roosters onsite that enter his territory. During the daytime, he usually sits on a high perch, usually 3–5 feet off the ground to serve as a lookout for his flock. If an intruder shows up from another yard or predators creep up, he will sound a distinctive alarm, hence the country term “crowing”.

If your rooster is comfortably in charge of his yard and hens, he will usually crow at sunrise, and a few times throughout the day.  However, if a rooster is stressed out due to constant loud noises, harassing animals such as cats or dogs, he’ll crow incessantly and will not only drive you nuts, but the hens as well.  The job of the rooster is to give the hens a sense of security, while going half on every egg they lay.  When the hens are happy, you can expect to get 2-4 eggs per hen per day, but if unhappy, you’ll be lucky to get one out of the entire team.  The art of tuning in to your chickens and determining how strong or weak the rooster is actually depends on the output of the hens!  If the hens aren’t laying, it’s time to replace the rooster!  Funny, huh?

In representation of Red Rooster Catfish, the rooster symbolizes leadership, attention to detail, and relentless pursuit of becoming the Catfish King of San Diego!

Catfishianado out!


Posted in Giving Thanks, Mass appeal, Red Rooster Catfish, Red rooster philosophy, San Diego Catfish, Uncategorized | Leave a comment

Lady Universe – Are We There Yet?

“Eagles don’t flock”


Since all things begin within your soft and nurturing womb of yielding femininity, there is no better time than now to reflect on our progress, along with the challenges ahead since we’ve been “courting” and making commitments to one another.  You’ve hung in there with me while carrying my seed of Red Rooster Catfish, as well as continuing to teach and guide me along the foundations of focus and patience.  Thanks to you, my faith has been hardened with the equivalence of bendable, yet unbreakable reinforced steel

Initially, I didn’t recognize your interest in me, but after presenting yourself in the purest and most sincere form of flattery, you said hello, and I spoke back.    A natural beauty you are, ranging from raw creativity in a spider to comprehensible authority and hierarchy in wolves, you’ve illustrated how important it is for me to vividly see within without opening one eye.  I’ve learned to be silent and still while embracing special capabilities of being able to hear you ask how my day was.  You’ve sharpened my sensory swords to cut through the fog of illusion to detect the sweet smell of your presence, although unable to see you.

On the other hand, your soft and adaptive Yin has clashed with my hard and aggressive Yang, but knowing you understand the premise from which I emit and operate, it has helped me to focus and apply the most “rubber to the road” instead of just spinning my wheels.  I appreciate the positioning of others along my path to not only learn from, but to inspire and uplift.  You’ve instructed me on day one not to worry, while emphasizing it in the power of love, so please don’t doubt the relentless commitment I have for you regardless of demonstrating a penchant for impatience and always asking if we’re there yet.  (I’m working on it)  Thanks for the daily hugs and kisses of reassurance and positivity when I least expect it, but need it most.

You know what we’ve promised to provide to one another, and I will continue to carry out my vows of focus when distracted, determination amongst doubt, and action in the face of fear.  You just continue to do what you’re doing, and don’t get irritated when I ask, “Are We There Yet?”

Catfishianado out!

Posted in Catfishianado, Illusions, Patience Red Rooster Catfish, Red Rooster Catfish, Red rooster philosophy, San Diego Catfish | Leave a comment


The greatest obstacle to personal discovery is not ignorance — it is the illusion of knowledge


Illusion is defined as “something that deceives by producing a false or misleading impression of reality”.  Being an avid reader, I’m always seeking out new, uplifting and cutting edge material to absorb.  When making my rounds on the Internet for business, sports and weather updates, I can never seem to avoid the illusions of negativity wrapped in certain code words such as “fiscal cliff”,  “debt ceiling”, “recession”, “nuclear armageddon”, “poverty disparities” and many others that do nothing but keep the populous who consume them in fear and feeling inferior.  When I see what’s going on with the Legislative, Judicial and Executive branches of our government, I had to ask myself……“Will the actions or in-actions of these people directly influence or impact my actions in business right here, right now, where I stand?”  Remarkably, when I realized the answer was no, I deemed it an illusion.  Illusions are key in maintaining custody of those who are already prisoners in their own worlds forever worrying what they should be vexed about next.

One thing to remember about illusions is to recognize that it can only manifest itself into what you deem to be reality if you allow it.  In many cases, illusions are necessary and used to inspire and motivate.  Ever heard of the question that all actors ask the Director in order to “get there”?  WHAT’S MY MOTIVATION??  In business, the what if’s, maybe’s and might’s will easily conquer the mind and cause over-analyzing and a lack of trust within self when it isn’t checked, crushed, or completely removed.  Example:  If I chose to rhetorically inflate why I received a particular product in error, when I requested something totally different from an ant-pile into Mount Everest, my action will be the wish I’ve inadvertently commanded.  On the other hand, when I refuse to permit the premise of an illusion to divert focus away from the very arduous and critical journey of enlightenment, empowerment becomes the byproduct of providing solutions to challenging situations and circumstances.  When I recall “WHAT’S MY MOTIVATION”, I immediately come to my senses.

What I’ve learned thus far, and find extremely important to share is ensure that whatever illusions you may have, make certain validation occurs along with “what’s your motivation” before the mirage becomes reality.  There are many variations to a dream or a goal.  There are also many pieces to a puzzle, but with each variation, each puzzle piece, the milestones  via growth and expansion have to remain the same.  Additionally, remember to commit to memory what worked and didn’t in order to find yourself not making the same mistakes, therefore putting you on a clearer path to success, but not a guarantee for success.  (Refer to Three Feet From Gold)

I would like to thank the entire staff at the San Diego Voice and Viewpoint, particularly Mr. Warren, Chida and Kymm on the article written on Red Rooster Catfish.  I am most humbled and greatly appreciative for sharing the journey and confirming that there is a Red Rooster in the neighborhood!

Catfishianado out!

Posted in Beer and Catfish, Catfish Lovers, Catfishianado, Illusions, Red Rooster Catfish, Red rooster philosophy, San Diego Catfish | Leave a comment

Target Identified……Mass Appeal

A vision is not just a picture of what could be; it is an appeal to our better selves, a call to become something more.


I realized the moment of truth regarding the sum total of embarking upon the journey of creating a catfish eating experience that everyone, despite ethnic or religious associations could enjoy, I was met with the usual lot of naysayers attempting to do what they do best……..discourage you.  How are you going to do that without any major financial backing?  A Brewery?  Wow, that costs a lot of money!  Where is it going to be?  (Like that matters)  After immediately discarding every negative inkling and individual that wasn’t in support of, or couldn’t see what I saw, I reverted to the basic rule of thumb I’ve always followed;  See it within my minds eye, battle and overcome my fears, act on the vision, then everything will take shape.  One year later, Red Rooster Catfish is becoming a local household name.  By no means is Red Rooster Catfish at or near the apex of what was envisioned, but it continues to grow and not find itself in the same position it was the week before.  One thing’s for sure……..Growth is evident.

With growth comes appeal; however the symptoms of mass appeal are taking shape.  Although catfish is mostly consumed in regions of the Deep South, seeing diversity and recognizing the similarities of everyone enjoying well seasoned and delicious fish is what’s bringing everyone to Red Rooster Catfish.  There’s still plenty of educating to do when it comes to explaining U.S Farm raised catfish versus imported Asian brands that are much cheaper.  Pacific red snapper is also a unique fish that’s finding itself being over-fished while supply and demand is dictating a steeper cost.  We also prefer to serve our customers a more muscular and meatier Tiger Shrimp than skimpy white shrimp mass produced in Mexico. Despite all of this, quality takes precedence over cheap price and “whatever you got, I’ll take.” At Red Rooster Catfish, I’m proud to know that we’re serving our customers the best fish, shrimp and frog legs on the market.

Mass appeal also brings with it the opportunity to flip on the founding principles that attracted mass appeal in the first place.  No worries…………….Ain’t gonna happen!!  Red Rooster Catfish is true to this, and as we expand into the next phase of adding unique micro-brews and tantalizingly delicious Moscato’s, mass appeal will only evolve into something those not only in Southern California will enjoy, but the entire nation.


Update:  I’ve got the “Chitlin Elves” working on the best chitlins available to those who like them!  For those who have ordered by the pound, you won’t regret it.  For those who haven’t, be sure to call the Catfish Hotline and place your order by close of business on Tuesday, November 20th.  Red Rooster Catfish will be open on Thanksgiving from 10 a.m. to 2 p.m. for all pickups.  Happy Thanksgiving to everyone and their families.  Kinfolk, it’s officially Holiday Season!!

Catfishianado out!

Posted in Don't Take Anything Personally, Mass appeal, Red Rooster Catfish, San Diego Catfish, Uncategorized | Leave a comment

29/11s – On Purpose

Efforts and courage are not enough without purpose and direction.


3/22/1966 = 3+2+2+1+9+6+6 = 29 = 2+9 = 11  = 29/11 (First born child)

3/5/1983 = 3+5+1+9+8+3 = 29 = 2+9 = 11 = 29/11 (First born child of a first born child)

8/4/1961 = 8+4+1+9+6+1 = 29 = 2+9 = 11 = 29/11 (Barack Obama/First born child)

11/7/1964 = 1+1+7+1+9+6+4 = 29 = 2+9=11 = 29/11 (Michelle Obama)

Your birth is significant as it carries with it a life’s purpose via the month, day and year you were born.  I am a 29/11, which means (11)Double Creativity and Confidence 9: Integrity and Wisdom 2: Cooperation and Balance.  Those on the 29/11 life path are here to combine creative energy with higher principles and integrity, finding ways to apply their creativity in service of others, aligned with their higher wisdom. Such higher wisdom is revealed by spiritual laws, especially the laws 29/11s are here to live and learn.

All 29/11s, along with other double 1s, have tremendous creative potential. But because their primary life purpose represents a kind of mountain to climb, they may not feel as creative as others who aren’t working 1 energy, and who have few pressing issues or obstacles in that arena. Some 29/11s are still “stuck” working the 2 or 9 issues that precede the 11, which may block their awareness of the abundant energy available to them. Many 29/11s are extremely creative, but they have trouble handling that energy.  Strenuous exercise is usually implemented to counter and to bleed off large amounts of energy as an overflow causes reactionary actions instead of the usual well thought out persona.

Before 29/11s can open the floodgates of their inborn creative potential, they have to find themselves-their center, identity, balance and boundaries. They then need to work through the 9 gauntlet, which includes clearing their independence on the opinions of others through the Law of Intuition, then contacting and living in accordance with spiritual law by taking responsibility for their own life. The 2 influence plays a strong role and requires 29/11s integrate the sometimes conflicting part of themselves and overcome the tendency toward resistance and rigidity.

Nearly all 29/11s have a large and powerful energy field, whatever their physical size. When inspired or excited, they need less sleep than most people. When they decide to generate something new, inventive, original, or insightful, they have the energy to perform and produce wonders. Their abundant energy is a two-edged sword, however, with great benefits or equally great liabilities. Energy is a tool that serves both creative and both destructive forces; for example, electrical energy can light our cities or electrocute a human body. Most 29/11s have a shutdown mechanism used to separate themselves from the issue at hand in order to gain a clearer perspective versus immediately reacting.  They must stumble along until their inner worlds are securely established and then taken out into the outer world. The stress is having to stay centered and balanced at all times because there’s a tendency to swing from extremes. This number has the capacity to see the broad picture, to see the vision, to hold the dream—but it must find an outlet where it can be an active participant in the vision.  They are very intense, and at times electrifying. In fact, they can have trouble with nervousness because the 29/11 is a highly intense vibration. At the same time, 29/11s have great courage and are highly creative.  Easily identified as inspirational leaders, however, only when they draw on their cosmic knowledge through profound intuitive abilities can they attain the unexpected.  As 29/11s learn the lessons of life, they can apply tremendous energy in more positive ways.

11 is a Master Number, as are all double digit numbers, such as 22, 33, 44, 55, 66, 77, 88, and 99. “Master Number” is an appropriate term because the high side of each Master Number represents rare and exceptional energy originating from outside mundane reality, far from the norm.  11 pertains to heightened awareness and those with plenty
of 11 tend to get regular shocking insights about their life and other people.  Historical events marked with 11 have tremendous impacts on the world such as Apollo 11 landing on the moon, Watt’s riots erupting on August 11th in 1965, and the unforgettable and tragic event that happened on 9-11.  11 is very powerful!

Those with heavy 11 possess illumination, unparalleled spiritual awareness, magnetism, vision, prophetic talent, charm, grace, inventive inspiration and they may have regular revelations to help guide them on their earthly path.  However, none of the gifts within them can be amassed without a clear purpose and intent based in the attributes of goodness.

No birth number or life purpose is inherently superior or inferior to any other. Each presents its own strengths and its own unique hurdles. The important question is not which path we take , but how we travel, whether we work our life purpose in the positive or the negative.  Other 29/11’s include Colin Powell, Michael Jordan and Bill Clinton.

Your life’s purpose is a Pandora’s Box that only you have the key to.

Catfishianado out!

Posted in Catfishianado, On purpose, Patience Red Rooster Catfish, Red Rooster Catfish, Red rooster philosophy | Leave a comment

Change Is Inevitable

Some people want things to change, some wish things would change, others create change. 


As the final quarter and cycle of 2012 closes in, a personal review and assessment of everything associated with the journey is in order.  Keeping in mind the that I’m seeing, acting and living in a significant historical time with regards to America’s cultural and social shift.  Looking back, I’m proud to start the journey of “change” with Red Rooster Catfish as the country my forefathers helped to build, is also embarking upon a change in direction.  Regardless of the rhetoric and white noise that permeates both airwaves and individual personal opinions, I’ve realized this is yet another reminder that a significant change in direction is always the most challenging in its inception.  Those resistant to the inevitable will be “posterized” as nothing more than examples for the 5 Stages of Grief.

Whether political or personal, it all comes down to those who can easily adapt to change.  Things will never remain the same, but in the act of evolving, those who can see the positives ahead and act with optimism as opposed to visions of doom and gloom draped in fear will always prevail.  If one doesn’t possess the awareness and aptitude to know that fear is counter-productive to growth on any level, it’s like putting yourself in a lock-box, and not remembering where you put the key.  For the third time in as many weeks, I’ve been in conversations where an individual has exhibited fear and angst towards another because they aren’t speaking English.  In every instance, I’ve asked them why would you demand someone to speak English when (1) They aren’t speaking to you anyway, and (2) Because you don’t have knowledge of a second language, why would you expect others to dumb themselves down so you can understand something that’s none of your business in the first place?  Fear, right?  They attempt to justify the reasons behind it with mumblings based in ego and pseudo patriotism.  At any rate, I just validate it as talking loud, but not really saying anything.

With less than a week to go before this country solidifies its stance and prepares to make steps in a new direction, the importance of establishing foundations of mutual growth and team actualization over houses of cards anchored in fear, doubt and insecurity is never clearer.  As the pundits continue to talk loud without saying much, settle your mind and know in your heart that the inevitability of CHANGE is clear despite obstruction, disrespect and fear.  I’m just humbled and grateful to witness both fate and faith working effortlessly against minions of doubt.  Whether Red Rooster Catfish or POTUS, the journeys parallel one another as embodiments of acting on a vision for change.

The last three months of the year are always sentimental to me as the days become shorter and the weather becomes cooler.  Hot tea in the mornings, positive interaction with family and friends, nature walks and smelling holiday turkey with all the fixin’s puts my mind at ease in acknowledgement of a job well done.  Time for a trip away in order to fuel up for the next leg of the journey of change.

 Catfishianado out!

Posted in Catfish Club, Catfishianado, Don't Take Anything Personally, Fried Catfish, Giving Thanks, Presidential Entrepreneur, Red Rooster Catfish, San Diego Catfish | Leave a comment

Come Around……(In The Back)

From small beginnings come great things.


Now that Red Rooster Catfish is firmly entrenched on what I call the back porch of the Jacobs Center, I can guarantee two or three individuals a week that will ask the question:  “Why are you ALL that way back here?  It was sooooo hard to find you!  I had to go through this and turn around from that, and…….you know.  Where is the advertising?  Signs?  Billboards?  It’s tough finding you!”  My response is always, “Well, congratulations on finding us!  You did it!  Secondly, I’ve chosen to be so far out of the way just to see if you can cross high mountains and deep rivers in pursuit of the best catfish in town!”  I say that facetiously, kinfolk!  “Damn, ya’ll missed the juggling monkeys with Red Rooster Catfish signs on Euclid? (Then, we all share a laugh)

Look, Southeast San Diego is a small community, yet the populous that resides within carries on as if we’re in a back alley borough in Chinatown, or off a down yonder country road in the bayou with no road signs.  It’s brings about a snicker to hear how challenging is was after simply making two turns off of Market or Euclid enroute to the back porch of the Jacobs Center to find us………(And they’re born and raised in SE San Diego)  C’mon Man!  Remember, everything that’s on “Front Street” isn’t good, and everything that’s in the back ain’t bad!  In the meantime, word of mouth is a blessing, not to mention letting the food speak for itself.  All jokes aside regarding why Red Rooster Catfish is where it is, and who put me here, I wanted to personally give thanks to everyone for the persistence and fortitude demonstrated in finding Red Rooster Catfish.  Thank You for putting us on the map, because without you, I wouldn’t be here!

Nevertheless, I always share with them that the best eating places always start in the back, and where I’m from, most of the best kept eating secrets are always off the beaten path.  Thinking of an old barbecue place in Shreveport, Louisiana, I remember as a young man riding with my Father to pick up ribs, sausages and chicken for the family.  One thing to remember is the first thing smacking your senses is the smell of the barbecue.  You don’t see it yet, but you can sure as hell smell the smoke.  Mmm!  Here’s a little secret for native San Diegans.  If a place calls itself a BBQ joint and you don’t see or smell any smoke, IT AIN’T A BBQ JOINT!  They’re perpetrating a bbq fraud, and you’re enabling it!

Pulling up in my Pops’ Pontiac Bonneville, he parks in the rear of a small shack where several cars with patrons who recognize my Dad.  “What’s up Frank?!”, an older man yells in the distance.  “Ain’t nothin, cat!”, he responds.  With taste buds salivating, I proudly get out and walk with my father open the old school screen door for entry.  Looking around, I see a 19 inch television on the counter with Bonanza going off and Rifleman up next.  With a 20 inch fan blowing, there are no more than 4 or 5 tables in the establishment, mainly used for sitting while waiting for your meat and chicken package.  This is takeout!  Time to order………..

 “What do you want, son?  Think about what everybody else wants at the house as well, ok?”, my father asks.  “Got it, Pops.”  Confidently, I order for everyone in the family with my father adding on what I missed.  Ribs, hotlinks, chicken, potato salad, white bread, and don’t forget the Welch’s Grape!  I watch in awe as the older man in the white apron pulls the ribs out of the huge barrel grill and chops, slices then wraps in parchment paper and aluminum foil.  Hold up, WAIT A MINUTE! I need a bbq sandwich to snack on the way home!  After finishing off with a couple of bbq beef sandwiches for my Father and me to munch on together before getting home, I feel great!

Folks, I’m saying nothing more than Red Rooster Catfish, in its initial stages, is following in the footsteps of my favorite childhood eating spots.  They didn’t have FourSquare, FaceBook, Urban Spoon or Yelp, yet they thrived.  INSPIRATIONAL!  We might be in the back, but the catfish is damn good!  GUARANTEED!  As we continue to build brick by brick, customer by customer, one catfish piece at a time, we’ll all laugh when Red Rooster Catfish morphs into Red Rooster Catfish and Brewery with restaurants nationwide.  I can hear it now……… “Remember when you were located in the cut back in the day?”  Yes, I do!  Currently, Red Rooster Catfish is in the process of “domino’(ing)” where it is before moving up and on to a bigger game of 3-Dimensional chess in entrepreneurship.  Psst……We’re in the back!

Menu Update:  Red Rooster Wings coming November!

Catfishianado out!

Posted in Catfish Lovers, Catfishianado, Giving Thanks, inside the mind of an entrepreneur, Red Rooster Catfish, Red rooster philosophy, San Diego Catfish | Leave a comment

Understanding is Key

It isn’t until you come to a spiritual understanding of who you are – not necessarily a religious feeling, but the deep down spirit within, that you can begin to take control. 


The overall progression of learning and mastering understanding is a rough road many choose to detour away from.  Unfortunately, without the key fundamentals of being able to recognize differences and sprinkle a little understanding on it, ego will always be the dominant factor in seeing, believing and doing…………(one dimensional and destined for failure).  A point of view can be a dangerous entity when substituted for insight and understanding.

During this journey, I’ve been provided the privilege of crossing paths with some very interesting individuals, both in group formations and person to person.  What I’ve learned and continue to expand on through daily interaction is everyone is motivated by something.  Some are rooted within foundations of righteousness, while others are anchored in deceit and insecurity.  This is when clarity of understanding comes to fruition.  Allow me to provide an example:

When Red Rooster Catfish was on the cusp of opening in February 2012, I received a call there was another entity in the area that was concerned with Red Rooster’s presence, and wanted to speak or meet with me to “get a chance” to talk.  Great!  Who is it and where would they like to meet?  The middle man provided my contact number to the leader of what I’ll refer to as the “insecure entity”, and extended my personal blessings they could call to facilitate a meeting.

Riiiiiiiiiiiiiing, Riiiiiiiiiiiiiiiiiing!  “This is Joris, Head Rooster In Charge at Red Rooster Catfish”, I answer.

Hello Joris, this is Insecure Entity

“Thanks for calling!  I heard you had some concerns, so why don’t we get together over a couple of stouts and work them out?”, I ask.

Well, I’m super busy with this and that and the other this and that, and, errrrrrrrrrr, I hope we could still get together, but, uhmm, I’m super busy, blah blah blah.”, the Insecure Entity blabbers.

BLING!  (Understanding kicks in)…….“Well, since you’re saturated, let’s address your concerns now. What’s up?”, I query.

“Well, I was wondering that although my insecure entity primarily sells everything else but catfish, we do have catfish on our menu”, they stammer.

‘Isn’t your insecure entity named (Everything Else But Catfish)?”, I ask.  “Tell you what, let’s allow the customers decide where they’ll go when they want the best catfish in town, ok?  We can co-exist, yeah?”

Of course the call extended on a few more sentences with kind regards reinforced in the end, but I clearly recognized and understood the insecurity with regards to Red Rooster Catfish.  I didn’t delve into the analytics of why, but content overall.  Without understanding, ego would have nosedived in on the scenario and attempted to carpet bomb  the insecure entity with unnecessary rhetoric that would only throw nitro on a spark coming from a matchbook.

Life is much better, now that I’ve found the razor sharp clarity of UNDERSTANDING.

Kinfolk, Red Rooster Catfish is planning on adding another menu item that will change the wing game come towards the end of the year.

Catfishianado out!

Posted in Catfish Lovers, Catfishianado, Don't Take Anything Personally, Patience Red Rooster Catfish, Red Rooster Catfish, San Diego Catfish | Leave a comment

So Special

No matter what age you are, or what your circumstances might be, you are special, and have something unique to offer.


After seeing the progress being made with the growth of Red Rooster Catfish, albeit small, it feels special.  To take something that originated within the mind’s eye which was fueled by an initial desire to find the best catfish in Southern California, and after failing to locate such an establishment, decided to create it.  That’s special!

The simple uttering of the word “special” brings about all sorts of thoughts and images.  Standard meanings include being a particular one, pertaining or peculiar to a particular person, thing, instance, etc; distinctive, unique.  We all know what “special” means to us individually and how it applies to certain circumstances, yet when something is truly special, it can be easily overlooked and categorized as being just “good” or “ok” while functioning within it.  Frankly, when I take time to pump on the breaks, punch out, sit back and review what’s been accomplished, whereas not forgetting those things which have provided the strongest challenges, I see something special.

In order for something to be special, one has to remember the #1 rule of all things considered special…………IT DIDN’T BECOME SPECIAL ALONE.  Whether observing the uncomplicated beauty of a rose in the final stages of full bloom, it required unfettered and harmonious teamwork of the sun, rain and multiple pollination partners of honeybees and butterflies.  We fail to acknowledge the massive contributions of other important intangibles unseen in the final product.  I always laugh at those who are so afraid of bees, but if they took the time to stop and thank a bee when receiving flowers or when spreading honey on their biscuits, it might assist in reducing unwarranted anxiety.  “BUT, BEES HAVE SHARP STINGERS!”, I can hear someone saying.  In response, “SO DO THE ROSES YOU LOVE SO MUCH!”

Thanks to those who have contributed to the “Special” in Red Rooster Catfish.  Whether on the front lines with me everyday, behind the scenes with mentors and advisers, indirect positives to the overall well being of the vision, or customers loving and appreciating the delicious catfish and unique sides Red Rooster Catfish offers, THANK YOU!  Just as the rose needs the sun, rain and love from bees and butterflies, I need you as well.

With a little less than 3 months left in the first year cycle of Red Rooster Catfish’s serving existence, I’m proud to report, IT’S  SO SPECIAL!

Catfishianado out!

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A Lesson In Being 3 Feet From Gold

Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all


This is a true story from  Napoleon Hill’s book Think and Grow Rich

Insurance Salesman R. U. Darby’s Uncle went west to dig for gold and got rich during the gold rush.  After weeks of hard work and digging, he discovered a piece of gold.  He needed machinery to go deeper, so he discreetly covered up the mine, returned home and hatched a plan with  his relatives and neighbors.  They pooled their money, bought the needed machinery and had it shipped to the place where the mine was located.

Darby and his uncle returned to the mine and began working.  After filling their first car of the shining ore, they discovered that they had one of the richest gold mines in Colorado. A few more cars of ore would clear their debts and set them up to start clearing huge profits.

But when the drills went down again, the gold had disappeared. They continued drilling hoping to find something, but came up empty handed.  They finally quit and sold the machinery to a junk man.  The junk man was no dummy.

He called a mining engineer to look at the mine. After some calculating, the mining
engineer advised the junk man that the project had failed because the owners were
not familiar with fault lines.  His calculations showed that if Darby and his uncle had drilled just three more feet, they would have hit the vein of the gold mine.

Following the mining engineer’s advice, the junk man drilled three feet over, struck
gold and made millions.  Like the Darby’s, most dreamers stop short of striking gold in their genres, giving up too quickly on unconverted leads.  Ultimately, the moral of this true story is, despite impending and inevitable challenges, obstacles or lack of what you deem necessary in continuing on, you’re just three feet from gold.

Here are a few samples of those who continued on and found out they were also only three feet from gold:

After his first audition, Sidney Poitier was told by the casting director, “Why don’t you stop wasting people’s time and go out and become a dishwasher or something?” It was at that moment, recalls Poitier, that he decided to devote his life to acting.

Wilma Rudolph was born prematurely and weighed only 4.5 pounds. Again, because of racial segregation, she and her mother were not permitted to be cared for at the local hospital.  The only African American doctor in town told Mrs. Rudolph that Wilma would never walk.

Albert Einstein did not speak until he was 4-years-old and did not read until he was 7. His parents thought he was “sub-normal,” and one of his teachers described him as “mentally slow, unsociable, and adrift forever in foolish dreams.”

Lucille Ball was sent home from drama school because her teachers felt that she would never make it as an actress.  On her second attempt, she began studying to be actress in 1927, she was told by the head instructor of the John Murray Anderson Drama School, “Try any other profession.”

The key is protecting the vision you’ve been given from a Higher Power, and never giving up on it.  There are two choices available to you when the door of opportunity has been cracked open:

1.  Step inside and do whatever you have to do, whenever you have to do it to prove worthiness of the opportunity, or……..

2.  Allow doubt and fear to permeate your ability to see that an opportunity has been provided, consequently shutting the door on yourself.

Note:  Nothing in the world is worth having or worth doing unless it means effort, pain and  difficulty.

Catfishianado out!

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Uncharted Territory

The limits of the possible can only be defined by going beyond them into the impossible.


For those who embark on the task of taking something seen only in the mind’s eye and transfer that vision into the physical realm, the word challenge will become synonymous with everything from rise to fall.  Testing one’s personal limits, or shall I say, BEING TESTED is an experience that cannot be fully explained.  The lack of specific definition reflects uniqueness particular only to those encountering it.  However, let me be clear…….It will transform you into either a rock of Gibraltar or dirt crumbs askew.  Pulling out my map, I can’t seem to locate exactly where I am, but I know I’m not where I once was.  This is uncharted territory.

Up, down, right, left, hot, cold, steep inclines, smooth straightaways……..Any and all become the standard on any given day.  What’s tricky is finding a median tone of frequency for functioning and executing despite the most objectionable times.  Should one take an aggressive approach by using a sledgehammer to eradicate a fly, or assume a passive posture of “whatever” when action is absolutely necessary?  This is uncharted territory, pure and simple.

Think for a few seconds and picture yourself in a game of “Accomplishment”.  You start “here” and are tasked to get “there”.  You can only take with you a select number of tools that can be carried.  Since nobody can do anything alone, it requires you to choose certain individuals to accompany you.  Who do you choose?  The strongest physically?  The most spiritually faithful?  The undeniably knowledgeable?  Someone who has previous experience of uncharted territory?  Who comforts you when you’re fatigued?  Who helps you navigate during those moonless nights?  Who slaps you to your senses when driven by the Monkey Mind?  Choices…………..Now, don’t forget that no matter who you choose, when the journey starts to get arduous, the weak will require upliftment and the strong will need to be humbled.  The relentless pursuit of accomplishing the journey together will be challenged by ego, lack of understanding and utter disagreement.  Know this as well:  Beyond a certain point there is no return.  Hmm, uncharted territory.

This is a variation of “burning one’s bridges”, and alludes to certain famous incidents where a commander, having landed in a hostile country, ordered his men to destroy their ships or the bridges they crossed, so that they would have to conquer the country or be killed.  In this case, it’s either overcome all obstacles and reach the final destination or perish.  Beyond this, what else can provide a clearer definition of MOTIVATION?

Most will never experience uncharted territory within themselves, but for those who have chosen to “bundle up” and head towards the internal horizon and beyond, Bravo to you!

Speaking of uncharted territory……..Red Rooster Catfish will be a participating vendor at the Annual MWR Auto Show at 32 St. Naval Station September 15th.  Looking forward to sharing our flagship catfish with the masses!

Catfishianado out!


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Releasing Of The Titans

If you know the enemy and you know yourself, your victory will not stand in doubt.  However, if you doubt it, defeat is inevitable.


Perusing the On-Demand list of movies I’d been interested in seeing at the cinema, but never following through, I decided to watch “Immortals” with all the comforts of home theater.  Essentially, the plot of the movie is based on Greek mythology and/or universal laws and battles of Good vs. Evil.  Zeus (“God”) is overseeing the battles of a young man (Theseus) and only child of a woman with no husband who’s been branded as unsavory by the village she resides.  Despite the hardships she’s endured from everyone regarding her social status, she seeks refuge in both her faith in “God” and her son.  Unbeknownst to Theseus, he’s being mentored by an old man in the village who also turns out to be “God” cloaked as a simple man of simple means.  Making a long story short, King Hyperion (Evil) has no faith in “God”, and has taken the model of conquering the weak and imposing a ruthless will on those unable to stand against him.  In order for Evil to rein supreme, he captures the virgin Oracle and attempts to force her to tell him where a weapon of immense power, also known as the Empirus Bow is.  With this bow, he can release the Titans who will cement his power over the world reinforced in all attributes opposite to good.  Turns out Theseus is becomes a tool of “God” to prevent evil from achieving it’s goals while bringing out a power and confidence in Theseus he never knew he had.

Being an election year in America, the season of silliness, petulance and ignorance permeates mass media no matter what you’re watching.  On one side you have a team of individuals telling you that cutting education, funding for the arts and Grandmother’s Medicare is the key to financial solvency after they wrote the initial bad checks of incessant war, allowed Wall Street to prey on the weak and unknowing, not to mention telling you with a straight face that you’re on your own if an insurance company wants to drop you because you have asthma or some other “pre-existing condition”.  On the other side, you have an incumbent team of individuals fighting tooth a nail for those unable to fight for themselves while tooting the horn of what America is really about in taking care of our fellow Americans.  Considering the fact that the same mass media is preparing to Release the Titans and send those oblivious to its conditioning methods via doom, gloom and sadness of September 11th, my awareness provides clarity and gate keeping by preventing getting sad ON CUE.  After all, how can you grow while manifesting positivity and joy within yourself and others if you’re emitting the frequency of defeatism and sadness?  I hear people say, “I can’t let others get me down”, but they tune in to every television segment that’s sure to get them down without a hitch.

No matter what “religion” you are, no matter the race, no matter your geographic region of origin, all respected philosophers in all cultures teach and encourage the power of faith.  Faith is the most important internal fire each of us has, and when that fire starts to flicker in doubt, anyone and anything can “release the Titans” on you and imprison what was once a burning flame, and turn it into smoldering ash.

Being an avid reader of ancient philosophy and scribes, 2012 is a very significant year in determining whether the Titans of Doom will be released or the Warriors of Good and the Protectors of those who can’t protect themselves will prevail.

Whether you’ve voluntarily taken on a journey only you can travel, or forced on a journey due to a mishap, change in plans or unfortunate tragedy, we all have to keep our eyes open, ears on, and vocals on mute in order to receive updated navigational messages for the trip embraced by faith.  You’ll know if the Titans have been released on your life if you’re on the same road with the same scenery and not happy about it.  Try your best in not going into a mass media induced stagnation of sadness come September 11th, and try accepting what has happened and move forward.  You’ll love it.

Catfishianado out!

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Motivation For The Youth

Without inspiration the best powers of the mind remain dormant. There is a fuel in us which needs to be ignited with sparks


There are many young boys and girls who accompany their parents when coming to Red Rooster Catfish to pick up family favorites.  I often engage with particular youths I find to be sure of what they want, but are unsure whether or not the adult they’re with will approve of their request.  Once I get an opportunity to kneel and get eye to eye with them, they immediately lock on and clearly identify their desires when not distracted by the fear of “No, you can’t have that”.  In alleviating the potential for the adult accompanying them in feeling their authority has been challenged, I submit to the laws of the universe and offer to give to them for free.  In this case, two doors are opened………..First, the youngster gets an opportunity to get to try something new without repercussion.  Secondly, the adult realizes it’s ok to allow them to choose, as long as it contributes to positivity.

There’s a young man that comes with his Grandmother on a weekly basis.  He’s about 12-14 years old, active in his local football league, AND LOVES FROG LEGS!  On his first visit, he realized Red Rooster Catfish had them in stock and passively asked me about them while being sure to avoid the ire of his elder, who didn’t like them at all, despite never tasting in her life.  Spotting an opportunity to turn a dark room of obstruction into a well lit area of seeing and tasting, I offered to give frog legs to him at no charge.  A couple of weeks later, Grandma now calls in several frog leg orders, not only for her Grandson, but for his friends as well.  Indirect motivation………….POWERFUL!

Sometimes, the power of perception cloaks itself as fear and aggressively imposes its will on others by blocking them from SOMETHING THEY DON’T LIKE!  Do you know people like that?  They’re easy to spot, because all you have to do is listen…………”I hate that”, and “I’ll never do that”, and when somebody they know tries something they “hate”, here comes the “Oh, you think you’re better than us for trying that, huh?”  Those wanting you to hate and disavow the very same things they do is utterly ridiculous, isn’t it?  Folks, there are many vicious cycles of “crabdom” permeating and percolating on the regular.  What’s worse is, it’s self inflicted.  The key is to become clearly aware and ready to wipe up and wipe out the potential for negative growth and interjection within your spectrum of being.

The youth of today who don’t have someone on the “Board” who went to school with their parents are finding themselves at the base of the Mount Everest of life with countless amounts of heavy bags of doubt and ineptitude in decision making………….All due to being suppressed at an early age.  For those youth who are documented in the system for drug related and other criminal infractions, they’re finding themselves in a deep hole BELOW the base with very limited choices for climbing up and out, and after getting out of the hole, are finding themselves lacking the knowledge and expertise to catch up.

My motivation for the youth is simple.  Start learning to make good choices for yourself EARLY.  You’re also going to make some not so good choices, but the sooner you figure out what doesn’t work, the more time you’ll have to make the things that do work BETTER.

Special thanks goes out to my Nephew Chris.  I love you and am very proud of you.  To my niece, I love you and am your #1 fan.  To all the youth out there who can’t see the road or the direction they’re heading in, be still, be quiet and ask for guidance.  If you really want something, you can have it, but it’s up to you.

Catfishianado out!


Posted in Catfishianado, Giving Thanks, Patience Red Rooster Catfish, Red Rooster Catfish, Red rooster philosophy, San Diego Catfish | Leave a comment

Business Inspiration Through Science & Mathematics

Man often becomes what he believes himself to be. If I keep on saying to myself that I cannot do a certain thing, it is possible that I may end by really becoming incapable of doing it. On the contrary, if I have the belief that I can do it, I shall surely acquire the capacity to do it even if I may not have it at the beginning.


Despite the many obligations and distractions with managing Red Rooster Catfish, after the Mars rover “Curiosity” successfully landed and deployed on Mars, I quickly immersed myself in the what’s, if’s and how’s surrounding such a challenging endeavor.  Stop and think for a second……NASA basically took a small SUV equivalent to a Lexus RX, pointed it in the direction of Mars, and after 7 months in time, 400 million miles in distance, countless updates, re-calibrations and faith in the power of possibility, they landed it within a 100 yard window of what was planned.  SIMPLY AMAZING!

When pondering the possibilities for what I plan to do with Red Rooster Catfish (and Brewery), NASA’s Mars mission is one of many examples of success I frequently tap into for inspiration.  Others include the manifestation of Black Star Shipping lines in 1919 by Marcus Garvey and Up From Slavery publishing in 1901 by Booker T. Washington.  Reviewing the three Red Rooster Catfish principles for success, I see the same virtues of pride, persistence and patience on display in every paradigm of achievement I run across.

  • Pride – NASA Associate Administrator for Science John Grunsfeld stated, “My immense joy in the success of this mission is matched only by overwhelming pride I feel for the women and men of the mission’s team.”
  • Persistence – Several mission specialists on the Curiosity Rover team commented, “Exploration like this is not for the faint of heart — it takes time and persistence.”
  • Patience – 400 million miles, 7 months of meticulous calculation and re-calculation requires it, remarked Lloyd Manglapus, a flight software lead for the Mars rover. “Patience has helped me a lot.  As an engineer, I encounter technical problems every time.  It takes patience to be able to work through each issue and move on to the next.”

It’s good to know that although NASA put the best minds in America together to work as a team in pursuit of an extraordinary mission, it started with one individual who dreamed and believed it could be possible.  The same holds true when considering the potential of what lies within all of us when you dream then believe in the possibilities awaiting…………IF YOU ONLY BELIEVE.  Trust me, I know.  Don’t get distracted in the illusions that bombard you into inevitably making you and the gifts you possess null and void.  It’s simple mathematics, that’s all.

Catfishianado out!

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Alrighty Then!

You cannot fly a kite unless you go against the wind,  and no individual will succeed unless they are ready to face and overcome difficulties placed along the path.

02 – Be Alright (LP Version)

Greetings and many, many pleasantries!  The Red Rooster Catfish ship is now sailing in the wide open and deep ocean of entreprenuership.  Folks, although I have not been releasing up to the minute statuses of what’s been going on, the journey continues to make progress, albeit very challenging at times.  My three main ingredients that are providing the fuel for this journey are pride, persistence and patience, not to forget prayer.  As long as I continue to see growth and improvement, I know it’s alright!

Well, let me get everyone up to speed…………..Since my last post, we were adding the finishing pieces to our outdoor seating.  Personally, I like it, and it fits nicely within the allotted space given to work with.  Seeing people “cop a squat” outside and enjoy Red Rooster Catfish is truly a blessing, and I’m very humbled and grateful.  That’s alright!

As summer arrived, getting an opportunity to observe how business goes up and down has been enlightening, to say the least.  The positive aspect to sailing through these waters is gathering the necessary data to formulate solid trends and projections for future planning and mastermind moves.  Recently, I’ve been in discussion with individuals who also see the growth potential in Red Rooster Catfish, and have inquired about creating another Red Rooster Catfish nest in either Oceanside, Santa Ana or Rancho Cucamonga.  From my perspective, all locations look promising, so it’s only a matter of time before the manifestation of expansion begins, but I keep hearing my Mother’s voice in the background whispering, “Joris, be patient, ok?”  OK MAMA!  (biting my nails)  It’s gonna be alright!

On September 15th, Red Rooster Catfish will be one of many vendors showcasing their flagship products during Fleet Week at the 32nd Naval Station San Diego.  After being stationed there for several years, it’s going to be great returning back as a “civilian” and Head Rooster in Charge.  I can’t wait to share what we have with the masses as this event will be open to the public for all to participate in and enjoy.  I’M ACTUALLY EXCITED!  Next steps………….Food Court on the Naval Base!

For my Louisiana kinfolk here in San Diego who have been requesting a “red” soda, the final cut between the two “reds” who’ve been battling it out in the taste test lab will be the end of this week.  I’ve also started a weekly giveaway (commencing this Friday) of a 1 piece catfish, snapper or tilapia and a choice of side in tribute to Red Rooster Catfish customers.  Let’s see who’s name I pull from the hat on Friday!  (Video coming)

Special thanks goes out to Moss Grills and Mr. Moss for sharing and collaborating.  Double cockle-doodle doo goes out to the Washington, Wesley, Williams family back home.  Thank you for your continued support, and looking forward to growing and expanding so that others can experience the best catfish in Southern California!  Red Rooster Catfish!

It’s gonna be alright, ya’ll!

Catfishianado out!

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Flirting With & Cultivating Win/Win Situations

Getting good players is easy. Getting them to play together is the hard part.

 10 – Flirt

Greetings everyone!  I’ve been bobbing, dodging and weaving in the ring of entrepreneurship.  The ability to punch and being able to take a punch is truly contributing to making me razor sharp as I continue to build Red Rooster Catfish one grueling brick at a time, or as my Mama says, “one piece of catfish at a time”.

One of the day-to-day challenges I experience is getting into a conversation with someone along the lines of business while they attempt to bring me in on something they’re doing.  Having an open mind and always willing to learn, I always create time to crack the door of opportunity with others.  You never know who has a key that you’re missing on your keychain.  Unfortunately, where the problem resides is in the details.  Let me give you an example…………..

Let’s say I’m a tire manufacturer, and you’re an auto mechanic.  Now, I don’t have the expertise in diagnosing and repairing cars, but I do have a quality product that cars NEED, or at the very least, can use, depending on the budget involved.  You don’t have the knowledge and expertise regarding tire distribution, pricing, margins, etc., but can match up any car based on performance, with the proper tires.  See the potential for cultivating a win/win situation?  Even though we’re specialists in our own genre, there’s a chance that two can team up and be a very formidable “ONE”.  This is the magic carpet I’ve been flying around on.

In order for both parties involved to create a win/win situation, they have to be able to throw ego completely out of the mix in order to mutually paint a picture of success.  Who’s vision is to be implemented?  Who paints first?  Do both need to paint?  Who’s the best painter?  Who knows where to get the best painting materials?  The answer to all of the above questions is BOTH OF YOU!  (After checking the egos at the door)  Remember, EGO is everyone’s own worst enemy.  “Why are you going to do that?” says the infamous ego.  “We don’t know them like that”, it smirks.  The downfall is listening to it and possibly losing out on a great opportunity while finding yourself on the sidelines unable to look in.  I see examples of people wanting to do things, but are afraid of what someone might think of them, or better yet, what they think of themselves.  What good does it do to talk and talk about something, when in reality, you don’t have to say a damn thing to anyone.  Just act!  Two or more acting together in the accomplishment of a common goal is very powerful, and quite special.

The other aspect with cultivating win/win situations is finding someone you can really trust, because without it, you can pretty much pack up everything and close shop.  You’re not only wasting your time, but allowing others to rhetorically “hold you up” with taking the necessary action in getting things done.  Not only that, but you’re now jeapardizing the entire operation by building on shaky ground.  I have a real problem with flaky people, but I also do my best in avoiding judgement by moving along……….quickly.  You know that old saying, talk is cheap?  Well, let me tell you……You can get a 10 pound bag of shhhh talk for a penny or two, and it isn’t even worth that!  Remember, the one who’s usually talking the most is the one who knows the least.  Trust is built on an understanding of each party’s motivations, and not who overflows with “I got this, and that, and I know them, and they know me, blah blah blah.  Flakes, frauds and armchair entrepreneurs have to be immediately removed from your circle of interaction.  You want to win?  Collaborate with those who have done it or doing it, and not those still talking about it.

My latest mission has been to develop a business relationship with an individual or individuals who each have their own puzzles going on, but realize that some of the same pieces they have can be inserted in mine, and vice versa.  Pulling out my Grandmother’s sifter for making biscuits from scratch is being used to sift out those who resemble large lumps and jagged crumbs that are unable to make it through the vetting process needed to start off on solid ground.  Red Rooster Catfish has started looking to expand to other regions of Southern California such as Santa Ana, Temecula and San Bernadino.  Building the necessary bridges to those areas requires very meticulous trust vetting, and I’m happy to say, progress is being made.

What’s next?!  BEER, BEER, BEER!  It’s coming folks!  Just like poker, with every hand dealt comes a new opportunity to call, bluff or fold, but the key is remembering that at least you’re PLAYING the game in an effort to win……………..ONE HAND AT A TIME.

Currently planting seeds and flirting with win/win situations.  Who’s in?

Thanks goes out to everyone who sees, hears and knows that I’m playing to win, despite all odds and illusions.  When in doubt, bet on the Rooster.

Catfishianado out!

Posted in Catfishianado, Patience Red Rooster Catfish, Red Rooster Catfish, San Diego Catfish, Uncategorized | Leave a comment

Inside the Mind Of An Entrepreneur

It’s hard to make up your bed while you’re still sleeping in it.  Hard to make up your mind for the same reason.

 02 – Every Little Thing I Do

Welcome to the mind of an entrepreneur!  Do you realize what it takes to receive an idea, visualize it, plan it, and act on it with ferocity in order to bring it to life and prosper?  There is an enormous difference between wanting to do something and being able to make a living at doing that something.  The tools needed for such an endeavor can’t be purchased at a store, leased online or borrowed from your friend.  You either have the weapons or “tools”needed for day in and day out operations for achievement or you don’t.  It’s as simple as that.  Let’s go inside the mind of an entrepreneur to see what exists, shall we?

Knock Knock!  The 10 foot steel doors of the entrepreneurial mind creep open  as the sound of, “State your request!”, immediately resonates upon entry.  You see, this type of mind checks everything at the door to both validate importance and determine whether a quick eviction is warranted.  There are many things going on within this multi-roomed amphitheater of activity, so nonsense, negativity and trojan horses that come in many forms are quickly hooked and pulled out.  Ok, I see you’ve been allowed to continue the tour.  Let’s take a stroll of the room that provides the fuel needed to start everything………….COURAGE.

Are you willing to risk it all on something you think will work?  Are you willing to skip weekends and holidays?  Are you willing to lose sleep while playing out hundreds of scenarios in your mind relative to what might happen if you do this or that?  Well, in this particular room, all of the above is considered and accepted as the cost needed to be paid in order to overcome any and all obstacles.  The credo in the room of courage requires that once you’ve fueled up, there is no turning back.  In order to confirm that you’re “bout it, bout it” regarding this challenge, all bridges crossed to get to this point have been blown.  Yes, [GULP]….blown.    Two choices:  Forward progress or stagnation.  Remember?  No turning back!  Would you still like to continue the tour?  Next up…………FAITH

Now that you have the courage needed, it is imperative that FAITH is loaded and carried in large amounts.  However, this special ingredient won’t arrive with the speed of ordering fast food.  In this room, you cannot move any further until you’re truly connected to a higher source only you can explain.  The higher connection I’m speaking on is like no other.  You can’t buy, beg or borrow it, nor can you predict the amount of time it takes to acquire.  All I know about the room of faith is that nothing can be manifested without it.  If you think  I’m lying, try it.  I guarantee you within a very short period of time, failure will be calling you on a first name basis (with a smile).  Faith is a very special thing to possess, and time lines for mustering up what’s needed individually varies based on the amount of bags or bag”gage” one carries in other hidden closets of the mind.  Meanwhile, let’s move on to the next room……….COMMITMENT

You’re fueled up on courage, loaded out with faith, and now ready to confirm to yourself and the world your intentions.  If you define commitment, it’s about a pledge or an obligation, right?  This is where all the talk, ra ra and whoop di whoop ends.  A new vocabulary starts with removing what if, maybe and might while replacing with who, where, what time and let’s negotiate.  Here’s a few basic commitments for affirmation:

  1. Commitment to values – this is your core, if you work with commitment to your values, you will work your hardest.
  2. Commitment to goals – successful people set goals, but setting goals is nothing if you don’t stick with them.  (Sound familiar?)
  3. Commitment to action – every single day you need to commit an action towards your goals.
  4. Commitment to continuous improvement – it’s about being your best and maintaining integrity and pride.

Put these four commitments in your pocket and start moving in the direction of whatever it is you’re out to accomplish.  You’re getting there!  Next up……..ACTION!

All the plans, prayers and chants in the world are absolutely worthless without action.  In this room, prepare for actual “hands on” combat. Picture it as a boxer’s first fight after training hard for 6-8 weeks.  You’re not afraid and ready for action.  You’re connected to a Higher Power.  You’re committed to winning and can’t wait to kick ass or get your ass kicked regarding your goal.  What’s important to know is if you’re acting on it, everything you’ve envisioned has now started to move in your direction.  By the way, don’t worry about getting hit because you will.  In fact, the first time you get kicked in the ass real hard, it brings out even more determination and ACTION!

The last location for touring is the mental room of RELAXATION.  This is also mandatory in keeping one refreshed in order to tackle challenges with efficiency.  The moment you’re saying you don’t have time, you’re in trouble because time spent is actually controlled by you, not the other way around.  Find time to immerse yourself in those things that contribute to your overall well being such as meditating, catching up on your reading, going for a walk over 10 minutes, camping out, etc.  If you don’t take the time to reset, I can assure you that burnout, whining, complaining and incessant sickness will follow.

Courage, faith, commitment, action and relaxation………………These are the mental rooms frequently occupied by the entrepreneur, and every little thing I do, Red Rooster Catfish is ALWAYS on my mind.

Catfishianado out!

Happy Birthday Jonique!  I love you.


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Ebbing and Flowing

Action and reaction, ebb and flow, trial and error, change.  They are all realities of life.

 15 Wish U Were Here

Ebb and flow is a term used to describe the movement of water, often in relation to natural tides.  In business, the term is used to illustrate growth and decline, often in relation to revenue  In everyday life, the term can easily be applied to the ups and downs one goes through while on the path called life.

As Red Rooster Catfish continues to grow from infancy to adolescence, and on to being “grown”, ebbing and flowing will forever be a fixture that can never be avoided.  Recently, I was listening to KLMT.103 here in San Diego, and the online radio host “Preacherman” read aloud to the listeners an excerpt from The Daily Bread describing that no matter how good a person you are, no matter how hard you pray, no matter how many churches you’ve gone to or belong to, there will always be ups and downs.  What separates those who either give up and fail or continue on despite the obstacles is faith and desire.  Quite honestly, one without the other is equivalent to having a jet but no jet fuel.

If you remember to document progress with regards to ebbing and flowing, you can see whether changes and/or adjustments are needed to maintain momentum.  However, you also have to document a lack of progress to determine what is now REQUIRED to tweak, adjust, remove or add in order to regain making progress.  If you’re taking three steps forward, and somewhere down the road you take one step back, progress is being made.  If you’re taking three steps forward and 3 steps back, you’re wearing yourself out while gaining no ground whatsoever.  If you’re making 3 steps forward and 4 steps back, you’re in deep trouble.  In either scenario, there’s always room for adjustment while ultimately learning what’s working and what’s not.  It’s up to you to be willing to implement the necessary changes to at least lay the groundwork for positive growth.

Ebbing and flowing can frustrate some of the best of us when not knowing what you’re really made of.  Many give up at the first sight of a challenge beyond what they’ve experienced before.  Where strength is gained, fire will be felt.  This goes from being in the gym (no pain, no gain) all the way to becoming a better baller, gymnast or golfer (practice makes perfect)  When it’s good, it’s good, and when it’s not so good, it’s just not so good.  What’s the solution?  FIND A MEDIAN LEVEL OF GROWTH.  One might gain altitude when on the road to accomplishing something, but may also slip.  Consequently, make sure you don’t slip past where you started.  When you can see positive motion regardless of situations not defined as positive, everything’s ok.  Just remember……………There are many who’ve come before you that have also ebbed and flowed while manifesting greatness.

Bertha Washington………..I wish you were here to see one of your seeds bloom.

Updates:  Lemon pepper frog legs have been added to the menu and Red Rooster kinfolk have responded positively to its arrival.  As the temperatures rise, Red Rooster Catfish will be adding a choice of two scoops of either butter pecan or vanilla bean ice cream with our decadently delicious strawberry walnut rumcake.  Also, starting to decorate the interior with all remnants of southern reminders.  Roosters, pictures of roosters and all things roosters.

Thanks for your continued support!

Catfishianado out!

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Circumstances are the rulers of the weak, but are keen instruments of the wise.

 11 – Circumstance

Greetings and many pleasantries to all after being away for a “minute”.  Being a one man Catfishianado wrecking crew can really distract one from creating the time in sharing the  journey of entrepreneurship.   Family, it’s good to be able to sit down and add another page to “The Journey” of Red Rooster Catfish!

Over the past several weeks, I’ve been setting the Red Rooster Catfish ship on a solid course for success while also having to see fires, attack fires, and put out fires of all kinds while ensuring foundations for the vision are being executed.  One of the things that come to mind during daily meditation that have either challenged my resolve in becoming better or positively benefited Red Rooster Catfish has been the circumstances.


Definition:  a condition, detail, part, or attribute, with respect to time,place, manner, agent, etc., that accompanies, determines, ormodifies a fact or event; a modifying or influencing factor:

We are all influenced by, or sometimes utterly controlled by our circumstances.  There’s an old fable abut circumstances with an eagle who thought he was a chicken. When the eagle was very small, he fell from the safety of his nest.  A chicken farmer found the eagle, brought him to the farm, and raised him in a chicken coop among his many chickens. The eagle grew up doing what chickens do, living like a chicken, and believing he was a chicken.

A naturalist came to the chicken farm to see if what he had heard about an eagle acting like a chicken was really true.  The naturalist knew there was more to this great bird than his actions showed as he “pretended” to be a chicken.  He was born an eagle and had the heart of an eagle, and nothing could change that.  The man lifted the eagle onto the fence surrounding the chicken coop and said,  “Eagle, thou art an eagle.  Stretch forth thy wings and fly.”  The eagle moved slightly, only to look at the man; then he glanced down at his home among the chickens in the chicken coop where he was comfortable.  He jumped off the fence and continued doing what chickens do.  The farmer was satisfied. “I told you it was a chicken, he said.

The naturalist returned the next day and tried again to convince the farmer and the eagle that the eagle was born for something greater.  Again, he took the eagle to the top of the farmhouse and spoke to him: “Eagle, thou art an eagle.  Thou dost belong to the sky and not to the earth.  Stretch forth thy wings and fly.” The large bird looked at the man, then again down into the chicken coop, and jumped down to walk on cue.

Knowing what eagles are really about, the naturalist asked the farmer to let him try one more time.  He would return the next day and prove that this bird was an eagle.  The farmer, convinced otherwise, said, “It is a chicken.”

Convinced that eagles are born to instinctively fly, the naturalist returned the next morning to the chicken farm and had the idea of removing the eagle from his surroundings some distance away to the foot of a high mountain.  They could not see the farm nor the chicken coop from this new setting.  The man held the eagle on his arm and pointed high into the sky where the bright sun was beckoning above.  He spoke: “Eagle, thou art an eagle!  Thou dost belong to the sky and not to the earth.  Stretch forth thy wings and fly.” This time the eagle stared skyward into the bright sun, straightened his large body, and stretched his massive wings.  His wings moved, slowly at first, then surely and powerfully.  With the mighty screech of an eagle, he flew.

The lesson of the fable is despite your circumstances, there is an instinct within all of us to succeed, do well, help others, make a difference, etc., etc.  The only thing that separates us from greatness in any capacity is ourselves and/or that rhetorical “farmer” who continues to tell you what you are.  Kinfolk, take the circumstances you have and play that hand of cards like you have a Royal Flush, or for my Blackjack friends, 21.  Now, every hand may not deal you the cards you wish to have, but if you learn to play each hand with the consistency of emitting your absolute best, nothing can stop you from your goals over the long run.  Oh, and get off the ground with the chickens!  You’re born to fly high!  The only catch…………Do you have the courage to BET ON YOURSELF?

Update:  Red Rooster Catfish outdoor seating is slated to arrive May 15th.  New menus with lemon pepper frog legs, Stewart’s Root Beer, and red velvet mini rum cakes coming within the next few weeks.  Also, we’ve implemented a Customer of the Week program to show how much Red Rooster Catfish appreciates those who appreciate what we have to share.  Thanks goes out to both Leslie and Rhonda for being our first two, and I look forward to the others!

Thanks for your continued support!

Catfishianado Out!


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From Crawling to Walking

Crawl soft, walk strong, run fast and jump high while creating strength through solid foundations in all!

 03 Doin It

Hello everyone!  For the past couple of weeks I’ve been navigating the Red Rooster Catfish ship through challenging seas.  Getting underway was a task within itself, and now that we’re officially “seagoing” in effort, we still have to batton down the hatches in order to weather the high seas and fierce winds of running a business.  I view it as starting to crawl and now pulling up on things and beginning to walk.  After we get this walking thing down, Red Rooster Catfish will be doing sprints in no time!

While settling in, I’m noticing tremendous growth with our unique sides and tasty catfish, red snapper and tiger shrimp.  As most know, to truly determine the steady rate of growth, it’s going to take a minimum of three months of sales data to determine where we really stand.  What I do know is that I’ll be needing to hire someone soon of tremendous work ethic and integrity to bring aboard and provide the exemplary customer service I myself provide on a daily basis.  The outdoor seating with umbrellas are due to arrive later this week.  With the addition of having a cozy outdoor atmosphere of comfortable seating and shade, not to mention sounds of classic soul, we can now become an official meeting place for many to come, relax and get some good Red Rooster Catfish.  (Especially with beautiful weather starting to take shape) I’m excited!

Additional treats coming down the creative pike of Red Rooster Catfish include adding  fried frog legs to the menu.  Somebody back home asked me if San Diego would embrace such a southern treat as we do, and I stated yes.  There’s a large group of frog leg lovers here in San Diego, just as there were catfish lovers that are waiting to be rejuvenated with good, garlic marinated fried frog legs, and I’m willing to be the platform and servant of quality.  What’s going to be interesting is sharing with the masses something that I know they’d like while proving to them it’s delicious.  Trust me, they don’t know what they’re missing!!  No worries, I put too much love in this for it to fail!  I GOT THIS.

One more item of positive news……….I received the word last week that Red Rooster Catfish will be on the main billboard of the Jacobs Center commencing May 1st to increase knowledge and visibility of the brand.  Here’s a peek…….

Positive vibes go out to the Marketing Team at the Jacobs Center spearheaded by Marie Horn, Chip Buttner, my Sister Tomiko Washington, Mario, at the Imperial Barber Shop and all fellow Aries’ with birthdays this month!

Thanks always for your continued support and prayers!

Catfishianado out!!


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46 Years Ago This Month

A person who doubts themselves is like a person who would enlist in the ranks of his enemies and bear arms against themselves. 

 07 Pass Me Over

Hello everyone, and thanks for popping in on yet another Catfishianado blog.  First off, I want to thank the Woman who provided the platform for entry into this world along with the combination of community rearing from family, friends, and friends who were just like family, but not related.  Dora Mae, I wouldn’t be here without you!  It has truly been a gas navigating through the ebbs and flows of life as I’m sure all have to pass through as a rite of passage.

46 years ago this month, out comes the first creation of Dora Mae and Frank in the form of a boy who entered a turbulent and highly agitated America.  Civil rights are a dream, war in Vietnam is prepping, racism and oppression is at an all time high.  The year is 1966, the Ford Mustang is the hottest car around, and spring is just arriving as the red ants start to build their piles along with multitudes of song from blue jays, cardinals, robins and woodpeckers.  The location is Shreveport, Louisiana; a small sleepy town of maybe 100 thousand people with segregation as the standard for living between black and white.  Latino’s were not only a foreign word, but foreign in sight as seeing one was a very rare occurrence.  (All is good)

16 years later, that same boy has been molded into a well rounded young man, with Paradise Baptist Church as a beacon for living respectfully under the eyes of God.  He’s on the Junior Usher Board after failing miserably in the choir.  That young man is now a beast on the basketball court, not to mention a quintessential gym rat.  Basketball, baseball, track and boxing were year round events to take part in while keeping both the mind and body busy in the absence of cable television, cell phones and Facebook.  He’s now an integral part at his Grandmother’s house while eagerly contributing with grocery shopping, grass and bush cutting, and measuring insulin, not to mention picking up the occasional container of snuff for Grandmama.  (All is good)

16 Years ago, after experiencing a life changing injury that altered the path and trajectory of aspirations in being a basketball star at LSU, Texas, Wichita State, Grambling or Southern, that young man has now proclaimed himself to be a “grown man” after marrying, having children and serving honorably in the Navy for 10 years.  He could have grinded it out for another 10, but didn’t prefer going to “jail at sea” when there was an entire world to be chopped up for the taking.  After travelling the Far East from Japan, Singapore, Bali, Korea, the Phillipines and Australia, the knowledge and respect received with being exposed to other cultures has validated the many times heard, “It’s all the same, the only difference is where you’re at”.  I’m starting to get hungry for life, and all is good, despite the challenges of wondering what’s next.  I know there’s something calling, but I can’t pinpoint it yet!  Is it all good?

6 years ago, that hunger for life was translated into a yearning for learning the standards of business.  Formal education is pursued while working a full time job being paid good for expertise in providing specific skills for a specific price.  Complacency digs in as the original fire in the belly once possessed is now a small flicker of a flame only rekindled in the form of a daydream.  Blinders have now replaced the out of the box thinking with utter focus on “keeping my job”.  I still hear something that randomly presents itself when I’m at my most peaceful, picking up unintelligible whispers, yet non threatening motivations.  “DO IT”, I hear.  All appears to good.

3 years later, that “grown man” is now faced with the reality of being laid off from his “job”.  How can this be?!  I’ve given 100+ percent to prove that I belong!  Unexpectedly, out comes this Jap Slap from the bowels of Louisiana that rhetorically cracks me upside the head without impunity!  “Can you hear me now?”, I hear. “Wake up and DO IT!”

6 months ago, “doing it” has manifested into something that has been waiting for me to take the reins.  That “it” is Red Rooster Catfish.  Despite the ups and downs, despite the challenges, despite not knowing what would happen next, I’M DOING IT! For those who have something filed away in their life’s archives that continues to call, DO IT!  Our deepest fear is not that we are inadequate.  Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. Playing small ball doesn’t serve the world, and there is nothing enlightened about shrinking so that others won’t feel insecure around you. We are born to make manifest the glory of God within us, and as we let our light shine, we consciously give others permission to do the same. As we are liberated from our fear, our presence automatically liberates others.

Am I dreaming?  If so, just pass me over, because all is truly good!

Thanks to everyone who has provided to me the inspiration, challenge, support and leadership that all started 46 years ago this month in Shreveport, Louisiana.  To those who have added to the journey, I appreciate and will never forget. Catfishianado Out!

Posted in Catfishianado, Fried Catfish, Patience Red Rooster Catfish, Red Rooster Catfish, Red rooster philosophy, San Diego Catfish, Uncategorized | Leave a comment

Man, I’m Serious About This!!

The fearless are merely fearless. People who act in spite of their fear are truly brave.

09 – Saturday (Oooh! Ooooh!)(1)

Greetings everyone!  Hope you’re all in good spirits on this rainy Saturday with spring just around the corner.  Friends, I was going through my journal last night, and decided to go back to see if I’d made any entries during the same time last year in 2011.  Well, surprise, Surprise, SURPRISE!!

In review, this time last year, I had not yet sold one piece of Red Rooster’s now popular catfish and red snapper.  In fact, I hadn’t sold anything in support of the vision I decided to wager on.  When referring to wagering, I came to the conclusion in mid 2010 that if I couldn’t bet and put everything on myself, WTF am I doing here?  I wrote down all attributes I possessed that would be used to bring everything I envisioned to life.  In balance, I also wrote down those things I found to be cumbersome or self defeating in pursuit of the goal.  Turns out, despite sharpening the tools I had in my personal tool chest, and discarding those I couldn’t use or wouldn’t be needing, the one item that continues to stand out is the absence of “capital”.

When I started on this journey, I would hear individuals add their two cents to the mix after hearing what my plans were by affirming the difficulty in creating and opening an eatery.  In spite of naysayers, I trekked on.  I took all of my personal resources and informed the Universe, “I’m betting on myself”.  I then shored up and reinforced every ounce of faith I had, and blended it in.  What’s the cherry on top, you ask?  The cherry on top hasn’t been ultimately inserted, but I’ve added a variation of chopped and diced cherries in very small amounts.  How you gonna [sic] act like a little bit isn’t as good as having alot??

After seeing first hand the growth Red Rooster Catfish is experiencing, I still keep my nose to grindstone, knocking on doors, talking to people and planting seeds………….all in the name of acquiring significant capital.  When all of this began, I would hear, “You haven’t sold anything yet”, or “Do you know that most restaurants fail?”, like that would stop me from accomplishing the mission I’ve been given.  Now, after I’ve proven that my flagship products sell, those with resources are still hesitating!  How you gonna [sic] act like I’m not gettin er done??  (with minimum resources) That’s ok……..I’ll keep grinding down any and every rock found with potential until accomplished.

Yesterday, a man came by and ordered catfish, but had to ask, “Do you have any REGULAR fries?”  SKRRRRRR……….HOLD THE PRESSES!  I politely responded, “Brother, at Red Rooster Catfish, there’s nothing regular on the menu”, to which he stated, “I heard that”, and added the sweet corn nuggets to his order.  How you gonna [sic] act like we don’t have unique sides and the best catfish in San Diego?? I keep trying to tell ya’ll…………..I’M SERIOUS ABOUT THIS!!

This week’s thanks go out to Mike McCraw, San Diego’s Black Wall Street, Mount Erie Church and Mr. and Mrs. Maxwell.

Catfishianado out!

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The Four Agreements #4 – Do Your Best

Doing your best at this moment puts you in the best place for the next moment.

 05 Sail On

The fourth agreement closes out with “DO YOUR BEST”.  Doing your absolute best can be quite the challenge when what you’re doing becomes redundant.  Truth be told………Redundancy is the Grim Reaper of creativity.  Ever realize when you’re doing something over and over again, you lose the ability to think about adding a little creativity to it?  Why do it any different, right?  However, if you can recognize at that particular moment before working on/doing something, and say to yourself that you’re going to do your very best, two things will occur:

  1. You feel great knowing that you committed your very best to the task at hand.
  2. Giving your best lays the groundwork for having no regrets whatsoever when complete

Preparation is a key element in the ability to do your best.  If you know what the deliverables are, what the parameters are for creating, and when they’re due, all you have to do is add the necessary ingredients to the base of each, and watch the magic happen!  Lacking preparation opens the window of failure much wider for you to fall into.  Not knowing what, how and when is equivalent to having eggs, milk and flour and not knowing if you’re making bread or a cake.  Remember, it pays dearly to be prepared.

When you receive an idea in your minds eye, know that it is accomplished; it is done.  When you run into difficulties, you can trust the Most High to provide answers to the challenges that face you.  Life is much easier, much less of a struggle when you greet it with a smile.  Prepare yourself for success, expect to receive what you require, even when there’s the slightest sign of it in sight, and act on that expectation and DO YOUR VERY BEST.  Trust me, it’s been validated!

Business is good at Red Rooster Catfish as we continue to work through the hoops of approval for outdoor seating, additions, etc.  Patience Catfishiando!!  Patience!  Meanwhile, be sure to check the daily specials with your smart phone bar scanner on the QR code of the website.

Pssst…………..Red Rooster Strawberry Walnut Rum Cake pieces are coming soon to those who have been asking, “What dessert do you have?”

Thanks to all for your continued support.  Catfishianado out!!

Posted in Beer and Catfish, Catfish Lovers, Frying Catfish, Giving Thanks, Kickstarter Project for Catfish, Patience Red Rooster Catfish, Red Rooster Catfish, San Diego Catfish, Uncategorized | Leave a comment

#3 – Don’t Assume

We simply assume that the way we see things is the way they really are or the way they should be, and our attitudes and behaviors grow out of these assumptions.

 14 – Savage Word Hermits

Greetings everyone!  This past week has been the best for Red Rooster Catfish since opening, considering I stated the same thing last week and the week before.  The ice, in regards to the potential for growth this has is limitless, and I clear the plate daily in search of the tools, methods and very special people needed to facilitate this endeavor.  Remember, the ship has sailed, and there are only three important factors in staying afloat:

  • Always know where I’m at in order to be able to make the proper adjustments
  • See a leak in efficiency, hear a leak in quality, FIX A LEAK (immediately)
  • Ensure that every piece, policy or person aboard reflects the knowledge and understanding of the first two

This week, I’m adding the third piece of four in “The Four Agreements”.  DON’T ASSUME.  Many times I hear people saying, “I thought you said”, or “I was under the impression”, when attempting to create something in their minds that wasn’t remotely in the vicinity.  Assuming is clearly identified when one finds themselves afraid to ask, or in most cases, feel they know in advance.  I’ve asked myself many times about the vigilant discipline it takes to not assume when almost everything we deal with on a day to day basis is anticipated.  The key is not to over-analyze or “assume” what has yet to be revealed.  For example, I know the time it takes to get prepared for Red Rooster’s valued customers; however I don’t know who in particular will come, or what time they’ll arrive.  If I assumed a specific customer would be showing up at a certain time, and they didn’t show up at all for the entire day, in many ways I’ve added extra worry weight on the mind that wasn’t necessary.  Top it off with the possibility that an undisciplined mind would be likely to take it personally and ask the same “assumed” expected customer on the next visit, “What happened to you yesterday?”, when it doesn’t matter one bit.  Get it?

The key for me has been to work with the ingredients I have NOW for this Red Rooster Catfish cake I’m baking, and not assume there will be a special secret ingredient shown or given to me in assumption it will take this to a better place than it was last week.  However, if that additional special ingredient is provided, it becomes favor, or in my Mama’s words, “God’s Will”.

New Menu:

We’re preparing to add outdoor seating to add a little Red Rooster ambiance to the quiet, cozy location we’re in, so I’ll keep everyone posted on that.  Special thanks this week to Gabe at Chiquitas, actor Lawrence Brown (A Raisin in the Sun), The Belly Up staff and Noble Financial Services.  For the HIP HOPS lovers, yea yea, I’ve been slippin, but not due to lack of effort, but a lack of time.  Be on the lookout within the next few days for a double-fisted tasting of two beers that have not been added to the Red Rooster Catfish family.

Thanks to everyone for your continued support!  Catfishianado out!!

Posted in Beer and Catfish, Catfishianado, Don't Take Anything Personally, Fried Catfish, Giving Thanks, Patience Red Rooster Catfish, Red Rooster Catfish, San Diego Catfish | Leave a comment

#2 – Don’t Take Anything Personally

Don’t take anything personally. Nothing other people do is because of you. It is because of themselves.

 12 Moving Coil

Hello again everyone!  Things are moving positively along, despite a couple of potentially stifling events.  Red Rooster Catfish’s customer base has improved significantly over a 3 week period and is strategically positioned for more.  Remember what I said at the beginning of this?  I’M GOING TO BE THE CATFISH KING OF SAN DIEGO!  Patience, who used to be an unknown relative to me, is now a kissing cousin!  [SMILE]

Last week, I cracked the ice and shared the do over’s of books I’ve previously read while finding myself picking them up again and re-reading for effect.  The book in question is “The Four Agreements”, which outlines four simple universal agreements one can easily apply to themselves.  With the first being “Be Impeccable with Your Word”, the follow up is, “Don’t Take Anything Personally”.

Being proud of myself with opening and maintaining a steady course for success through consistency in Red Rooster Catfish’s products, during the journey in getting here, I encountered many obstacles along the way.  Having a problem solving attitude of acknowledging, accessing and providing the best possible solution, in honest admittance, when things didn’t go as I visualized and planned, many times I would seek out with veracity the reasons why.  Was it due to poor planning?  (No)  Are the banks truly committed to small businesses?  (?)  Do they not know the hard work I’ve put in to get this ball rolling?!!  After calming down mentally, I came to the realization that taking things personally only hurts ME, especially finding many miles of unchartered territory ahead.  I’ll give you a better example…….

After three very productive weeks with my Brother functioning as the “Head Rooster in the Kitchen” for the organization, he had to abruptly return to the life he was previously living.  It wasn’t that he didn’t shine in all aspects as the HRIK.  It came down to a lack of solid planning and preparation on his part for other things, of which I have absolutely no input or control over.  Considering I did my best in vetting him for the opportunity, there is no value in taking his challenges and putting them on a scale in comparison to mine, and feeling this was personally directed towards Red Rooster Catfish.  I could have asked why this or what about that, but to what avail?  Acting out in a defensive posture while claiming to be victimized won’t help getting the best catfish and red snapper out to fellow Southern Californians, now will it?  Again, everything happens for very specific reasons, and if I can use this journey as an example, I’ve learned that all things eventually work themselves out.

Although quite the challenge, work hard toward the mantra of “Don’t take anything personally”.  Trust me, it’s challenging, but contributes value in both the ability and focus to operate through storms, while helping to prevent one from eating another platter of crow after realizing what you took personally wasn’t directed at you in the first place.

Menu Update:  Healthy choice item labeled “Red Rooster Bayou Salad” will be added to the menu next week.  Spring lettuce, caramelized walnuts, shredded blue cheese, sliced fresh strawberries, juicy blueberries topped with raspberry vinaigrette.

Catfishianado Out!

Posted in Beer and Catfish, Catfishianado, Don't Take Anything Personally, Giving Thanks, Patience Red Rooster Catfish, Red Rooster Catfish, San Diego Catfish | Leave a comment

Be Impeccable With Your Word(s)

Every time we say we are gong to do something, we are giving a very clear message to the Universe and when we don’t, it affects the flow of all good things into our own lives, not to mention the disappointment we inflict on others.

 07 – Agent 7 Creamy Spy Theme_Dial 7 (Axiom of Creamy Spies)

Greetings everyone!  Over the past week or so, the ship called Red Rooster Catfish has left port and is now making way for open ocean.  We’re still encountering a few high waves and rough seas during the initial voyage, but nothing Captain Catfishianado can’t handle.

In my vast book collection, I sometimes pull books I’ve already read to rekindle the spirit of motivation and/or self check myself relative to my core or personal “blueprint”.  Recently, I retrieved “The Four Agreements”, which simply has four simple universal agreements all can abide by with taking on the challenge of first acknowledging, then adhering to them.

Today, I’ll be sharing the first…………BE IMPECCABLE WITH YOUR WORD.

Being in business for only a couple of weeks has shown positive strides with doing better than I did the week before.  I continuously look for ways to make the processes for delivering the best catfish in San Diego more efficient while simultaneously making myself more efficient.  Being the tip of the spear at Red Rooster Catfish, I deal with everyone from sales reps at Coke, food distributors, phone companies and insurance adjusters to everyday kinfolk wondering and looking forward to experiencing everything we have to offer.  Despite the multitude of interactions, the common denominator has been the systematic approach to being impeccable with your word.

From a Red Rooster Catfish perspective, everything I show on the menu is a valid accountability of my word that we have everything in stock and will happily prepare it for our customers.  If I sold out of something, it is my duty to our customers to make sure that product is being restocked immediately.  From a Coke perspective, when they say they’ll be delivering Coke products on Thursday at 1 p.m., here comes the Coke truck around 1 p.m. with the Coke products I’ve requested.  Here’s the challenge:  When a business you plan to develop a relationship with, doesn’t do what they’ve previously stated, what do you do when they don’t?  Hmmm…Do you continue to do business with them after they’ve shown the impeccability of their words to be faulty or do you continue to sit back and be fed unreliability?  The answers are within you and at the ready without even thinking about it.  It’s far better to deal with those entities you can trust than those you have to roll the dice on and hope they come through, because when they don’t, you now have to explain to your customers why, AND NO CUSTOMER WANTS TO HEAR SOB STORIES about your inability to lock up reliable sources.  I know I wouldn’t!

Be impeccable with your word and shore it up with professionalism, both in business and personal accomodations.  Never mix business with pleasure, and always hold yourself accountable when good and bad occurs, BECAUSE IT WILL.

Next week, I’ll share the details of Agreement #2, “Don’t take anything personally”.

Keep checking out the new releases of unique side orders on the website or via FaceBook.  New this week:  Sweet potato puffs and fried corn puffs (with spicy cheese).  By the way, another new menu coming out!

Thanks again to everyone for your continued support!  Catfishianado out!!

Posted in Catfishianado, Fried Catfish, Patience Red Rooster Catfish, Red Rooster Catfish, Red rooster philosophy, San Diego Catfish | Leave a comment

Back In The Day……(My Brother Says)

To truly love something, you must first give it a chance to fail. If it survives, it is going to be stronger than ever.

11 – Back In The Day (Remix)

Hello friends!  Well, Red Rooster Catfish has been in business for almost a week, and I can’t refrain myself from preparing and facilitating the necessary contingencies for what lies ahead.  The analogy that would best describe the state of mind I’m in is being the captain of a small ship and setting sail on a challenging voyage in lieu of documented storms ahead.  Although I’m unafraid of the voyage, anticipating every possible sea state, wind speed and potential for pirates can be overwhelming.  My formula for dealing with things beyond my control is to just focus on the NOW, right here, this very moment, and nothing else.

I’m having a blast with my Brother as the HRIK (Head Rooster In The Kitchen) since he’s always been a natural preparing dishes since I was a kid.  Now that we’re both older, being together in this particular scenario has laid the foundation for us to communicate like never before.  He always rekindles memories of people, places and things from my childhood, and provides perspectives I’ve never known.  Over this very short week, I’ve learned about so many cousins and kinfolk I wasn’t aware of to the point where I find myself asking him to bring me up to speed on this person or this incident he has intimate knowledge of, considering he’s 13 years older.  One thing’s for sure……….It’s created a bond unlike any other before.  From the Red Rooster perspective, he looks at what I’ve accomplished and tells me he’s very proud, and willing to be with me though thick and thin as long as I would have him.  From the Brother perspective, I look at the level of wisdom he has and informs him how glad I am to be his Brother.  This simple blueprint of brotherly love and mutual respect has created a morning prayer led by either myself or him before we start dropping delicious catfish, and it feels good.

I have to share one of the funniest challenges I’ve had to face since opening, and that’s been the large amount people calling the cell phone to place orders.  On one hand, I’m humbled that people are now responding to the love and dedication that goes into each piece of catfish, snapper, shrimp and every side order, while on the other hand I’ve realized I have to get a “Red Rooster” phone line dedicated exclusively to those who wish to call their orders in.  Getting a call at 9 p.m. on the celly saying, “Hey, is this the Red Rooster?”  “Yes, it is”, I respond.  The voice on the other side says, “Yea, I’m ready to put my order in and I’ll be by in 15 minutes, ok?”  Being grateful, I reply with, “I’d love to get you some delicious Red Rooster Catfish, but unfortunately we’re closed today.”  We both get a good laugh, while letting them know I’ll make sure I throw in a small side of something for the inconvenience when I see them tomorrow.  After sharing the story with my Brother (David Earl), he busts out with a story from “back in the day” when catfish shacks at home in Louisiana rarely answered the phone, but still got the orders knocked out.  Ahhh, “back in the day”, he says.

Although I’ve accomplished plenty, I’m not in open ocean yet as I’m working to navigate through these initial choppy seas.  The next few weeks looks to be comprised of putting in place the logistics needed to add outdoor seating, awning and outdoor music consisting of Classic R&B, not to mention putting the pieces together to get a Red Rooster Catfish on the Navy Base here in San Diego.  Know this, I’m working hard kinfolk!

Almost forgot…………Another episode of Hip Hops TV coming soon!

Catfishianado out!

Posted in Catfishianado, Fried Catfish, Red Rooster Catfish, Red rooster philosophy, San Diego Catfish, Uncategorized | Leave a comment

The Time Has Arrived

It is necessary to cultivate the habit of being grateful for every good thing that comes to you, and to give thanks continuously, because all things have contributed to your advancement, you should include all things in your gratitude.

01 Closer

Greetings and many pleasantries to everyone!

Friends, the time has arrived for Red Rooster Catfish to do what it does best in the interests of catfish and snapper lovers everywhere!  After over a year and a half of learning, planning and executing, I’ve reached the goal of providing a place in San Diego where catfish lovers can feel comfortable in knowing this is the best catfish west of the Mississippi River.  The seeds of faith, hard work and determination that were planted are now showing signs of bloom, and I’m proud, yet extremely humbled.  THANK YOU TO THE MOST HIGH!

Despite the hard work I’ve done, none of this would be possible without the love, assistance and support of many who I am very, very grateful for.  No matter the capacity of support, whether family, legal and other professional advisement, mentoring, special bonds, friendship or being inspired by someone off the street that I crossed paths with, THANK YOU.

To my family, you know I love each and every one of you and wouldn’t be the man I am today without the blueprint that was provided to me for living, loving and being grateful.  My Mother and Father, my Grandparents, my brothers and sisters, my children, cousins and in-laws, THANK YOU.

Special thanks goes out to CEO Space, Tom Jurgensen, Michelle, Erica, Mr. & Mrs. Allen Maxwell, John Bush, Big Tip, Sharon, Eric, Estella, Chip, Maggie, Antonio, Lisa, Sharion, Scott, Georgie, The Elks Lodge, Ms. Janey, JC, FP, Ed Hall, Tina, Vince, Keki, Kyle, Sherri Rosenberg, Robert, Miss Maxine, Mr. Davis, Gayle, Juan, Elle, Laurence, Janice Todd,, Mr. Preacherman, Wes McCann, Julie, Lloyd, Steve Mency,  Jean Claude, Robin, NU Auto, Big Lots Property Management, D786 Marketing, FSE, Jacobs Center staff and the City of San Diego.  As my eyes begin to water, if I’ve left anyone out, I apologize, but remember that I am truly grateful.

The Grand Opening of Red Rooster Catfish is today, Friday, February 3rd,  in the Jacobs Center at Market Creek Plaza in lovely San Diego, California.  The outlook on weather is beautiful, with a high today in the low 70’s and the same or better expected for the weekend.

There’s a knock on the door of my minds eye as I hear a voice say, “The time has arrived, the dream is here to see you, and it’s name is Red Rooster Catfish.”

Thanks for your continued support!  Catfishianado out!!

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Preparations For Zoom

 If we had no winter, the spring would not be so pleasant. If we did not sometimes taste of adversity, prosperity would not be so welcome.

08 – Zoom

Greetings friends!  With two weeks to go before Red Rooster Catfish opens it’s doors to the public with open arms and a big smile, I’ve been struggling to keep the many thoughts of planning and anticipation at bay.  Although I went through the same thing taking the initial plunge by setting up on the street in May of 2011, this bigger Red Rooster Catfish step takes a little more logistical organization, validation and follow-through.  This is all part of the journey, right?

Being an avid reader of history, ancient cultures and philosophies, I’ve immersed myself in the Chinese New Year’s celebration which starts January 23rd, and finding myself captivated in it being the “Year of the Dragon”.  Specifically, it will be the year of the Water Dragon, which hasn’t occurred since 1952.  The Dragon is in fact the major symbol of good fortune in Chinese Astrology, and according to tradition, the Dragon brings in the Four Blessings of the East: wealth, virtue, harmony and longevity.  Of the 12 signs in the Chinese zodiac, the Dragon is the most special, as it is sometimes called a karmic sign. In this context, that means we can expect grand things this year.

Regarding timing………The Dragon is associated with Spring, so this means you need to get off to a fast start in 2012 as things are going to happen early in the year. There is an even greater reason to rejoice for 2012. Ever since 1996 the year element has been in a destructive relationship with the fixed element of the animal sign, and believe it or not,  this has been the longest unfavorable period in the 60 year cycle of Chinese Astrology.

Therefore, 2012 is blessed not only by the lucky Dragon, but also the end of a very long destructive cycle.  Furthermore, under the influence of the Dragon is a yang year. Yang Water is like a flowing river rather than a stagnant pond or lake. Things will move, ideas will flow, creativity will be abound, economies will boom, and love will blossom.  It’s to be an exciting year for Red Rooster Catfish indeed!  ZOOM!

Folks, I’m far from being Chinese, but when you take into account the history and knowledge of the culture and its people who strive for balance in all facets of life whether spiritually, physically, financially or emotionally, I just might have a little Chinese in me!  (SMILE)

Grand Opening for Red Rooster Catfish on Friday, February 3rd!  Thanks to everyone for your continued support!

Catfishianado out!

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The Manifestation Of A Vision

The race is not always to the swift, but to those who keep on running.

07 My Life

Hello and Happy 2012 to everyone!  Being the first post of the year, I’m excited to share with you something that started as an idea, then a possibility, and now as reality.  The vision I’ve been committed to for well over a year and a half has now come to fruition.

When I was in the Navy and at sea, I would spend countless days imagining what it would be like to create a business that I would be proud to stand on with dignity.  What type of integrity is required to endure in the face of pessimism and nay saying?  How will I know when I’ve brought out in me what has never been previously mined and cultivated?  How much money will I need in order to facilitate such a plan?  I ask, “Most High, what will you have me to do?”

After being Honorably Discharged, I dove head first into the workforce, not realizing what true worth I had to market.  Flailing aimlessly about, while dabbling in this and that, I would always hear the voice of entrepreneurship.  Having friends and family involved in “the game”, I could have submitted to the calls for quick money, yet very high risks.  Although a self certified risk taker, swinging along those lines wasn’t something I could see over the horizon.  I again ask, “Most High, what will you have me to do?”

Finding myself in corporate America, I understand the value of looking good on paper, and having your “paperwork” in order.  Degrees, certifications, and accolades, not to mention knowing someone who could put in a good word and vouch for you.  I would see individuals with “paperwork” out the ass, but lacked knowledge and understanding of others due to no frontline experience in diversity.  Subliminally, I would see and hear, “Conform or collapse”.  Despite achieving the necessary documentation to validate your ability to play the game, playing a never winning game becomes demoralizing.  I again ask, “Most High, what will you have me to do?”

Finding myself at a crossroad with two directions and one choice, I review the possibilities.  One road is clearly marked; after all, I’ve been on the same road for many years, and know what’s ahead in terms of realizing if I’m ever to challenge myself in order to bring out things unseen, this wouldn’t be the route.  The other road had one sign that stated, “Requires Courage” (Never been paved)  Hmmm, interesting.

After several months pondering the what if’s, the inner voice that all of us has muted all white noise and clearly stated, “Have Faith”.  In preparation for the journey, all unnecessary baggage had to be left behind.  An understanding that once this journey has been embarked upon, I was to never look back.  The only items needed were things I already possessed……….Perseverance, passion and a belief in my abilities.  One more thing…..load up on faith.  It can’t be bought, bartered or borrowed.  You either have it or you don’t.  One final thing:  “Most High, please guide and protect me as I embark upon a journey I’ve never taken before.”

After paving my own road for almost two years, I’ve reached my first true destination…….  Red Rooster Catfish’s own location to operate out of.  Many times, the road was dark and daunting.  I found myself at points in the journey where even if I wanted to turn back, I couldn’t.  Continuing on despite the unknowns, despite knowing when, who, what and how much, I’ve arrived.  The Manifestation of a Vision.

Grand Opening of Red Rooster Catfish is February 3rd.  (Details to follow)

Thanks to everyone who helped me get to my first destination.  I look forward to taking you with me as I continue on.

Be sure to check out Hip Hops TV @

Catfishianado out!

Posted in Catfish Lovers, Catfishianado, Patience Red Rooster Catfish, Red Rooster Catfish, Red rooster philosophy, San Diego Catfish | Leave a comment

Sunset on 2011……..Sunrise for Red Rooster Catfish

In common with rural regions around the world, much of the farmlore concerns the coming of company. When the rooster crows in the doorway, company is on the way.


Happy Holidays everyone!  I hope this period of getting together with family and friends is not only refreshing, but enlightening as well.  Be sure to be safe out there on the roads as the “Boys in Blue” are representing their cities in full, which are in need of DUI revenue to balance the books, so keep it cozy at home, catch the trolley or a cab when out and about.

Reflecting on 2011, I find myself replaying in my minds eye all I’ve learned and accomplished on the journey of Red Rooster Catfish and Brewery.

  • March 2011 – Speaking with potential investors on the vision – QUESTION:  Have you proven that your catfish is something people will patronize?  RESULT: Go “Vietnamese” and get out there and prove it.



  • May 2011 – Setting up on the street in facilitating of proving the flagship product I possess will be loved – QUESTION:  Where shall I set up at?  Will they be able to find me?  RESULT:  First sale made followed by word of mouth and subsequent sales to follow.



  • JUNE 2011 – Heard that the Elks Lodge had a kitchen I could work out of up to two days a week – QUESTION:  Who are you?  Let’s see what you’ve got!  RESULT:  Created a small following of Red Rooster Catfish lovers and return customers.



  • NOVEMBER 2011 – Meeting with CEO of Business Development for opportunity in finding my own place to operate out of – QUESTION:  Although we’ve heard of Red Rooster Catfish in the community, we need to taste your food to justify the possibilities.  RESULT:  Coordination and facilitation of providing Red Rooster Catfish to the leasing and management team. 



  • DECEMBER 2011 – Slapped up some leasing and management team tastebuds with delicious Red Rooster Catfish – QUESTION:  Wow, where are you from?  What’s your inspiration?  Who’s on your advisory board and team?  What else is on your menu?  When would you like to open?  RESULT:  Potential Grand Opening slated for the holiday weekend of Martin Luther King’s birthday in 2012.

2012 – Continue the trend of serving the best catfish west of Texas while offering unique beers from all over the world  – QUESTION:  How long will it take to become Catfish King of San Diego?  RESULT?  Only additional hard work, dedication to pleasing customers and a vision of sharing delicious Red Rooster Catfish with a unique micro-brew of your choice (or a glass of win) will determine the outcome.  Tune in………We’ve got a great show lined up!

Happy New Year everyone, and thanks for your continued support!

Catfishianado out!!

Posted in Catfishianado, Fried Catfish, Red Rooster Catfish, Red rooster philosophy, San Diego Catfish | Leave a comment

Here I Go!

To get something you never had, you have to do something you never did.

 01 – Here I Go (Clean)

First of all, I’d like to thank Scott (Events Coordinator) and Marty (Lead Chef) for the wonderful meet and greet lunch they shared with me in Ocean Beach yesterday.  Thanks fellas!  Those fish tacos were scrumptious!  The meeting essentially provided an opportunity to review details surrounding Red Rooster Catfish providing a lunch sampler to the management team at the Jacobs Center on Wednesday, December 21st.  This sampler request initially came in at 12, but has now increased to 30 due to the overwhelming intrigue with the delicious catfish Red Rooster provides.  I’m excited, and can’t wait to not only share quality catfish, spicy string beans, sweet potato fries, country okra and fried pickles, but to prove that Red Rooster Catfish is ready to be an icon in the community when it comes to my flagship product catfish.  HERE I GO!!

I’m confident that all will enjoy the love and hard work I put into every piece of catfish served.  I’m truly humbled to see that dedication, faith and persistence has now evolved into getting my own little spot to serve the masses.  I think back to having this vision of providing something to San Diego they’ve never experienced before with a combination of great food and southern hospitality, only to have it validated by catfish lovers.  I’m proud to serve you while looking forward to also educating the community and awakening those tastebuds with regards to the many variations of beers.  That’s my next goal!  HERE I GO!!

As I prepare for tomorrow, I’d like to thank everyone in advance for your support, words of encouragement and the belief that anything can be done if you’re truly “bout it, bout it”.  This goes out to all of my kinfolk in Louisiana and Texas!  HERE I GO!!

Oops, almost forgot………..Check out HIP HOPS TV.  I’ll be previewing one of my favorite beers out of Japan today!  Who wants to be my first guest beer chugger on Hip Hops TV?  Drop a comment!

Catfishianado out!!


Posted in Catfishianado, Fried Catfish, Giving Thanks, Patience Red Rooster Catfish, Red Rooster Catfish, San Diego Catfish, Uncategorized | Leave a comment

Searching Successfully

The person who gets the farthest is generally the one who is willing to do and dare. The sure-thing boat never gets far from shore.

09 – Searching

Hello and Happy Holidays to my Red Rooster Catfish kinfolk!!  After knocking and knocking on the doors of possibility, one has now cracked and is slowly opening so I can marshal all of my faculties up and march in……….with a smile.  I’ve been walking through the tunnel of hard work, faith and persistence, and now I can see the light getting brighter.  Although there are many miles of walking required to exit, the beacon of validation in knowing I’m heading in the right direction provides unwavering comfort.

Last week, I passed on that Red Rooster Catfish was awaiting a few details regarding the strong possibility of operating out of our own little spot at the Jacobs Center, and after meeting again earlier this week, the inevitable is at the door.  One thing to do before all is confirmed, and that’s to provide the management team at the Jacobs an array of delicious Red Rooster catfish, snapper along with our tongue slapping and full of flavor sides.  This has been scheduled for next Wednesday, and I’m quite excited!  If they like what Red Rooster Catfish is cooking up, we’re on, so send in good vibes ya’ll!!

The first broadcast of Hip Hops TV was a blast with the locally brewed Karl Strauss Tower 10 IPA.  (  Being one of my favorite beers, you must know that this is only one of many beers that can be found at Red Rooster Catfish…………AND BREWERY.  Tune in later this week as I head east with another smooth beer from Japan.  Almost forgot………Shout out to my fellow Louisianan and certified “Brew Monster” Wes McCann and the Devil’s Forge Brewing Company.  (  Can’t wait to put all of those ideas you’ve shared with me to work Wes!

Thanks to everyone for the continued support as I provide the gift of delicious catfish and unique beers to San Diego.

Catfishianado Out!!

Posted in Beer and Catfish, Catfish Club, Catfishianado, Patience Red Rooster Catfish, Red Rooster Catfish, San Diego Catfish | Leave a comment


The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather in a lack of will.

 05 Soldier

Just over an hour ago, I received some great news from the leadership at the Jacobs Center here in San Diego.  Without elaborating on details that have not yet be confirmed, Red Rooster Catfish has an opportunity to move into it’s own location, with a possibility for unique beers!  Friends, I have to say I’m so happy with being able to make an additional step on the virtual ladder of accomplishment for Red Rooster, and with that, I’m humbled.

This time last year, I started the Catfishianado blog to document the journey, no matter good, bad and all in between.  In hindsight, I think of many others who have dreams and aspirations, but are deterred by internal forces aptly named the “Monkey Mind”, who’s sole objective is to essential make one afraid of themselves.  Candidly speaking, I encounter the MM on a daily basis during this journey, but have learned to simply observe it, then keep moving in the direction of instinct. Two words……….TRUST/FAITH (in yourself and The Most High).  I’m sure everyone has heard the adage, “You are your own worst enemy”, and believe me, it’s true.  One can be so relentless with justifying and doing the simple things, all due to that little voice in your head that infuses a dissertation of questions that only confuses.  I’m here to say whenever it happens to you, settle down, observe it, then keep moving in the direction of your initial choice.  (That’s if you trust yourself)

I’ll keep everyone posted on the details after they’ve been worked out with the powers that be.  In the meantime, I’ll be broadcasting the first episode of “Hip Hops TV” towards the end of the week via Red Rooster Catfish’s YouTube, Facebook and Twitter platforms.

Thanks for the continued support and prayers.  Catfishianado Out!!

Posted in Beer and Catfish, Patience Red Rooster Catfish, Presidential Entrepreneur, Red Rooster Catfish, San Diego Catfish | Leave a comment

Feel Free to Challenge Yourself

When you try to be everything to everyone, you end up being nothing to anyone, including yourself.  Challenge yourself to be YOU!

 04 – Feeling Free (Live Rap)

With less than 6 weeks remaining in the cycle of 2011, I’ve reviewed and taken an honest assessment of accomplishments, learned from and discarded disappointments while eagerly looking forward to enter just one of the many doors I’ve been knocking on.  Although there were no answers on some, my intuition has painted a clear picture with the caption, “I know somebody’s home”.

Challenges are an integral part to either sculpting and making a better you, or chewing you up and spitting you out with a smile.  When facing critical challenges, I try putting myself in the shoes of others ranging from seeing a homeless man pushing a grocery cart to imagining what it would be like to have to walk from coal mining country in West Virginia to Hampton, Virginia as Booker T. Washington did in pursuit of education.  I’ve learned to look at everything in the eyes of relativity, as it’s no different today than it was 100 years ago.  Challenges are still challenges, no matter the time, and if I took a short time to imagine the amount of will it takes to create or accomplish something while overcoming inequality in education, eating in a restaurant or riding a bus/train, I take a second look at what my challenges are and laugh.

I’m still working hard at perfecting Red Rooster Catfish’s products, beer lists and multi-dimensional eating experiences while keeping my eyes open, ears on, and mouth closed.  Shout out to Hip Hops TV coming in a couple of weeks!  The beers scheduled for the first show are going to be a total gas, and I’m looking forward to not only reviewing and enjoying beers from all over the world, but educating those who have preconceptions that beer is not something they would enjoy.  WRONG!!  (And I’m out to change that)

It’s coming ya’ll! Thanks for the continued support!  Catfishianado out!!

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Don’t Just Tread Water……..SWIM!!

With swimming comes learning to tread water.  After learning to tread, remember to continue to swim in the direction of success as it happens little by little.

01 – Swim Good

Greetings friends, family and foes!  What’s going on?  Over the past couple of weeks, many have asked about the next Catfishianado post, to which I reply, “soon, coming soon.”  Now that I can turn the mute off and release what’s been going on, even I’m eager and anxious with positive news to share.

The analogy of not just treading water, but swimming has been anchored within my minds eye for weeks.  In all actuality, I’ve been sort of treading and not swimming due to a loss of bearings.  During my United States Navy days, I spent many a night outside on the fantail (rear of the ship) thinking, visualizing and wondering what it would be like to be immersed in the ocean at night without a light or any visual bearings to guide or give you direction on which way to swim.  After rhetorically treading water in total darkness for a many days, the visual bearings I’ve been seeking and hoping for has presented itself with the illumination of the North Star.   I can again see, believe, act on and swim in the direction of success.

Yesterday, I met with the CEO of Neighborhood Innovation at the Jacobs Center here in San Diego, and the strong possibility of big things created on little steps is in the mix for Red Rooster Catfish & Brewery.  In preparation for this, I wanted to share with everyone the addition of Hip Hops TV coming soon.  Hip Hops TV will be a weekly Internet broadcast of the Catfishiando sampling and providing reviews on beers from all over the world including ales, lagers, pilsners, stouts, IPA’s and Hefeweizen’s.  I’ll also be having guests from all backgrounds and genders invited to sample with me to give broader perspectives on varying tastes.  I’m working hard on having the first broadcast conducted in early December.  Also, be on the look out for the initial Hip Hops concept to be it’s own entity within the Red Rooster Catfish and Brewery brand.

Remember, don’t just tread water, swim strong…………..and good.  Thanks for the continued support!  Catfishianado out!!


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Rising to the Occasion……….Whatever the Cost

Sometimes we stare so long at the door that is closing that we see to late the one that is open.  Acceptance of what has happened is the first step to overcoming the consequences of any misfortune.

 14 Rise to the Occasion

Greetings friends!  It’s been almost a couple of weeks since I’ve checked in and added more in documentation of “the journey”.  Since the last post, it’s taken me that much time to work the plan I’ve created to overcome yet another obstacle.

In a nutshell, I’ve been hitting the trail, talking the talk, and illustrating specific skills I’d like to use to assist others while assisting myself.  After understanding the differences between working a job, owning a job, having a career and running a business, I can clearly see the key motivators needed to identify the state of mind one has to be in.  On the other hand, creating a company can also fall into several categories of worry and challenge one never realizes until neck deep in it.  Reading a particular article last week, a cartoon appeared that hit the nail directly on the head with regards to what I’m referring to.

Without going into detail with regards to the cartoon, it’s pretty self explanatory with either route chosen as your method for “outside sources of income”.  I have to tell you that I can now say I’ve been all four, and no matter what method you’ve chosen, it still takes skill, integrity and determination to accomplish tasks, goals and milestones in either genre.  What truly matters is how you see yourself when you’re doing it!

After meeting my initial milestones of proving my flagship product of catfish sells, I’ve started reviewing and preparing for next steps in hiring additional help, and when doing so, what responsibilities will I entrust into others I hire?  Will I share the intricate system and processes for preparing the fish?  Do I entrust them with petty cash?  Will I allow them to become an additional face on the front line with customers?  All of these things come to mind on the regular, BUT WAIT!…………..I can’t act on that until I’ve achieved last post’s mission!  (Back to reality)  Let’s lock down this outside source of revenue!

Despite the obstacles, my outlook and vision remains strong.  I will continue to be ready for opportunities to expand, partner if need be, and grow in order to succeed.  Being an entrepreneur “ain’t easy”, or for the faint of heart, but the desire to bring to fruition something you clearly see in your minds eye truly outweighs the challenges, which are only steps in a ladder one has to have the courage to make.

Thanks for the support!  Catfishianado out!!

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The Oxymoron of Entrepreneurship

Oxymoron – A figure of speech that produces an incongruous, seemingly self-contradictory effect.  (Example:  Always and never are two words you should always remember never to use)

03 – Can You Help Me

Friends, for the past couple of weeks, I’ve been acting on the plan to acquire the necessary resources to upgrade, or shall I say, step up to another level with Red Rooster Catfish.  In achieving this goal, I’ve learned that the tools needed aren’t always the ones I assumed to be all purpose in traditionally “turning screws”.

Adaptation and acclimation have consistently been personal strengths of mine to be proud of.  Whatever door that’s required to knock on to present what I have to offer, call me Mr. Door Knocker.  First steps were to prepare a list of all doors I knew that had the necessary resources I needed, and adapt to the requirements necessary for success.  Ok, do I have a good list?……check.  Tools?………….check.  Prepared for whatever?…………CHECK

First doors approached on knocked on were of the traditional sources of capital.  You know, those guys who were bailed out with billions, and now making billions per quarter in profits?  They’re bound to look at a promising venture with a solid business plan, projections while filling a supply and demand need with eager anticipation to assist, right?  [LAUGHING] My question is, “Can you help me?” “Mr. Catfishiando sir, we think you have a great idea that you’ve proven can work.  However, we need at least 2 years of corporate tax returns for us to even consider you for a loan.”  Seriously?  2 years?? Next!

Ok, I’m seeing this is going to take tapping into another form of financing.  Alrighty then, here we go!

I get an opportunity to knock on the already open doors at the CDC Small Business Finance Center and present the same.  Hmmm, they like what I’m doing?  Great idea?  I’m the type of business they can help?  Wow!  Everything’s sounding good!  My question is, “Can you help me?”  Not so fast, Catfishianado!

“Mr. Catfishianado, since your business is a start up with no tax returns filed to date, if given the money you qualify for, we want that money and revenue made to go directly back into the business, and not towards any type of “owner’s draw.  We need you to have an outside source of revenue”.  “Not a problem”, I respond.  “What do you recommend?”  “Well, you can either get someone with a good amount of collateral to co-sign for you,  (NOT) or you can get a job.  A [GULP]……………….job??

Being an entrepreneur and putting everything on the line for this dream, for the past year or so, I’ve considered this to be “my job”.  What an oxymoron!  Without taking you any further into the abyss of what if’s, maybe’s and might’s, this is the choice I’ve been given to receive the necessary funding needed for Red Rooster Catfish, and I’m meeting the choice and challenge head on.

Thanks for the continued support as I appreciate everyone and everything that has contributed to the gains I’ve made to date.

I’ll continue to ask………….Can you help me?

Catfishianado out!


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Merits of Symbolism

The true Tarot is symbolism.  Given the inward meaning of its emblems, they become something which is capable of indefinite combinations, and makes true sense in all.

13 Never Let Us Down

Greetings and many pleasantries kin folk!

This past week, symbolism played a big part of interacting with others as various symbols were being newly introduced to me, or I was already well acquainted with.

On Saturday, a mature Latina stopped by the Red Rooster Catfish booth for the first time, and after waiting patiently behind several others to place her order, I provided my full attention in explaining everything on the menu in detail.  She stated that she’d never had southern fried catfish, and wanted to try.  After a little back and forth bantering on all things good that Red Rooster Catfish provides, I recommended a 1 Piece catfish with spicy fried green beans as her first experience.

Folks, whenever I get a new customer, it not only brings a smile to my face, but reinforces the love and effort I put into every piece of catfish, snapper and side order prepared.  After completing her order along with many others for the day, when the time came to start shutting down, here comes the sameLatina, except this time she brought another person with her.  Recognizing her return, I immediately dropped what I was doing and proceeded to ask, “Was everything ok?”  She responded, “Everything was absolutely delicious, and I have something I want to give you.”  Something for me?  What could it be?

She walks to the rear of the car and pulls out a brand new Italian deep fryer and extends it to me while reiterating that she loved the food so much, she wanted to give me something that has been sitting on her kitchen counter without usage.  Being completely humbled by the experience, I had to ask if she was sure she wanted to share this gift with me, and she stated, “Absolutely, and without a doubt.”  She added, “Not saying that anything is wrong with the fryer you’re using, I just wanted to add to the success you’re having, and it’s good to see you out here doing well.”  Can you say, favor from the Most High?

Several people asked me, what does a rooster have to do with catfish?  Usually in response, my first question is “where are you from?”, as it clearly identifies those who know and recognize the symbolism of a rooster.  Roosters run the yard, manage the coop, and keep everything in check.  The selection of a rooster as the symbol of leadership within the Red Rooster Catfish company came to me while laying in the bed one early Saturday morning years ago.  To now see it going from a thought to reality truly makes me proud!

The merits of symbolism could involve anything from a small card to a 500 page book.  From a bird flying over your head, to a butterfly landing on your patio.  Recognize important symbols as they introduce themselves as possible keys to unlock doors of the unknown.  Put the key in your pocket and be ready to pull it out when standing front and center at a new door of opportunity.

Catfishianado out!

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Self Administered Psychiatry

Psychoanalysis is not the only way to resolve inner conflicts.  The life you choose to live still remains a very effective therapist

 08 I Am a Psychiatrist

Hello all!  Picture me walking into the Catfishianado’s psychiatry office and laying on the couch to collaborate the ups and downs of taking on a huge endeavor and bringing to fruition.  I call it “Self Administered Psychiatry”.  In preparation for daily mediation, the usual process requires that I mentally calm myself down in order to manifest clarity.  Yesterday in San Diego, the city received some rare, yet needed rain which slowed cars, people and business down.  With nothing more than music chosen to accentuate the time, I put on a little Dub and commenced to take myself down a notch physically, mentally and spiritually.  Follow me now…………

After keeping my nose to the grindstone since April, I find myself evaluating the timelines associated with making progress.  Going from an idea to retaining legal expertise for incorporating with shares in the company, forward movement and action by going “Vietnamese” and setting up shop in the middle of the community for product testing and validation, to now preparing for next steps.  Whew!

There were three goals I predetermined to be absolutely imminent in order for me to know this Red Rooster Catfish project had promise.  They were:

  1. Create an uncontested marketplace with a unique product  (CHECK)
  2. Generate and capture new demand  (CHECK)
  3. Implement innovation by creating a leap in value to my customers (CHECK)

In hindsight, I’m proud of achieving initial success with the above goals.  Based on feedback from our customers, the food is consistently good with unique sides few offer.  Generating and capturing new demand depended completely on the determination and persistence I demonstrated to prove what I knew all along.  The value received by our customers is not only aligned with financial means, but the quality of service provided.  I’m proud and continue to learn while paving a new path out of the unknown.  As I peruse my mind’s eye to seek out and pursue next steps in moving Red Rooster Catfish in the arena for playing “Big Ball” comes new challenges to meet, greet and achieve.

Four new milestones to share:

  1. Obtain the necessary financing to play in the arena of “Big Ball” (Adding Brewery)
  2. Increase sales by improving overall product effectiveness
  3. Align Red Rooster Catfish’s activities in pursuit of differentiation
  4. Make the competition irrelevant

This is what I’ve been given to take on and accomplish.  So, again I’m strapping myself in on another “rank” entrepreneurial bull to ride for the required amount of time to achieve success.

Thanks for your continued support!  Catfishianado out!

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Absorb Time As It Comes

Time is the coin of your life. It is the only coin you have, and only you can determine how it will be spent. Be careful lest you let other people spend it for you.

02 – Fly Like An Eagle (2006 Digital Remaster)

Yesterday, while delivering an order to a Red Rooster Catfish customer at the Elks Lodge, an older gentleman in his 80’s abruptly steps directly in my path of way and asks, “Where are you from, young man?”  Anticipating an interest to validate and/or associate the gentleman’s intrigue of my origins with catfish, without hesitation, I declare Shreveport, Louisiana.  Following a quick smile of confirmation, he says, “I knew you had to be from somewhere that loves catfish, and being from New Orleans, you alright with me!” [sic]

The day was full of unexpected pleasantries……..A call from my Mother with the latest and greatest on what’s going on, heavy thoughts of my Pops after dreaming of being on the golf course caddying for him as a young man, and conversing with one of the gym regulars who ironically and out of the blue asked me if I played golf.  After sharing with him my childhood memories of basically living on the golf course with my father (when he would take me), he recommended an excellent spot with very reasonable fees for me to rekindle and reminisce.

Time continues to bring forth challenge after challenge for me to go through, over, under or around.  Although I attempt to visualize and play out the end game of my journey, the vision is replaced with the reality of riding another entrepreneurial bull.  Being a PBR fan, I take the challenge in the cage, strap in, tighten up my hat while shaking my head and giving the cue to “let er’ rip!”  Instead of 8 seconds, it may be 8 hours or 8 days that’s required to stay on and prove I can handle it…………..whatever entrepreneurial bull may come.  YEEHAW!!!

Absorb time as it comes, and take a moment to appreciate the lesson in the present that prepares you for the future.

I’m still working hard, and after 3 months of truly validating the Red Rooster Catfish & Brewery concept at the Elks, there’s still plenty of work to do.  Preparing to expand to La Jolla, Oceanside and Escondido for product and concept validation in addition to turning up the heat with finding my own spot to operate out of.

Thanks for the continued support!  Catfishianado out!

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Sometimes you have to stand alone to prove that you can still stand.


Hello Fam! I’ve been busier than a one legged man who’s competing in an ass kicking contest! The ebbs and flows of being the Head Rooster in Charge regularly delivers smooth sailing one day, and hurricane force winds and heavy rain the next. Looking back, if I lacked in any of three main ingredients including determination, problem solving and perseverance, I would have crumbled a long time ago.

Sometimes when standing toe to toe with yet another challenge that’s willing to “get it or take it” from me, for that split second I feel like saying, “I don’t want to fight or wrestle today”, but out of nowhere comes a rhetorical King Kong Jap Slap from the bayou’s and country woods of Louisiana that’s equivalent to being splashed with freezing cold water while in a deep, comfortable sleep that quickly realigns my thinking. With the heart of a lion and the conditioning of a boxer, I can hear myself saying, C’mon mo fo, it’s ON! Problem solved!

I’m creating a little humor while illustrating what it truly takes to create something from a vision and bring to fruition. I was reading an article earlier this week that defined “The 6 Untold Reasons Why Businesses Fail”. Without being anal about everything I read, initially I assumed I would be absorbing the usual culprits such as money, a good product and capital needed for the long haul. Surprisingly, it focused on the inner workings of the individual who drives the vision. I won’t get into all six, but three of them hit the nail right on the head with me. They were:

  1. Life’s distractions
  2. Is the business ego driven or is it truly a great business opportunity?
  3. The entrepreneur never took the full leap

Sometimes life’s distractions can totally take your focus away from the day to day operations, tactical and strategic planning, not to mention important milestones and accomplishments. My remedy? If the distraction lingers like flies at a picnic, either pull out the fly swatter and “git to swattin” or sit there and wallow while throwing in the random hand wave while eating a piece of chicken.

Sometimes ego will attempt to take over and remove the true mission of why you decided to take on a new business opportunity in the first place. Ego is very easy to spot, as all you have to do is listen. “I’m this, and I know that, and them, and they know me, etc., blah blah blah. My remedy? Humble yourself while getting things done for yourself and by yourself in 20 year old cars, so that when that door of success opens, you can now help others.

Sometimes we all think we can get good results on a half ass effort. You know what I’m talking about…….Doing college papers at the last minute, studying the night before instead of a little bit every day, expecting instant gratification with no real input, and thinking the world comes to you in a few months if you put in a little work. WRONG! A full, buck naked, Tarzan swinging off the vine, Cheetah hanging on the elephant FULL LEAP is required! Trust me, although pressure may make you want to rethink your decision, it will never put out the fire of your dreams. When sometimes crosses your mind, think of the Catfishianado………………SOMETIMES.

I’d like to honor and give thanks to Mrs. Harris, an 87 years young Charleston, South Carolina “geechie”, who happens to look forward to her weekly Red Rooster Catfish. Whatever she doesn’t finish the day before, the rest goes down for breakfast with good ole southern grits. Thank You Mrs. Harris! I love you!

Catfishianado out!

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The Mindset and Mood to Give and Receive

You give but little when you give of your possessions. It is when you give of yourself that you truly give.

 19 – The Mood

Hello friends!  I greet you with positivity and compassion in hopes the message I share will become contagious.  I’ve got plenty, so sit back, absorb and prepare to be mentally stimulated.

This week has been a doozy considering the ups and downs of a complete Southern California blackout, which for me, lasted 12 hours.  Thankfully, I was somewhat prepared to deal with the unknown by having the tools required to get through it.  Candles, a flashlight or two, a little gas in the generator, “spinach”, fresh water, charcoal and a couple of “4 pounders”, or what my Pops used to call “hammers” were fully loaded………(just in case)  Despite the attitude of some treating the outage early on as some sort of excuse for pre-Halloween antics and buffoonery, I was dead serious, and took the time to quietly visualize, meditate and give thanks for yet another challenge to meet head on.

The day before, I had the opportunity to share Red Rooster Catfish with my Sister and her friend who were visiting.  Additionally to my surprise, my mentor Allen and his wife came through for the first time and gave a “thumbs up” to all Red Rooster Catfish was offering.  It was a total gas for me to serve my Sister, considering I was always the cook when my Mother was away, and to have her eating her Big Brother’s creations and loving it brought a smile to both my face and heart.  After all, if she loved the oatmeal and kool-aid I hooked up back in the day, why wouldn’t she love her Brother’s catfish, red snapper and delicious sides?  I’m the oldest dammit!!  

Ending out the week, I ran into several individuals who were preparing to be victims yet again, and on cue like the powers that be require.  I’m referencing the yearly 9/11 Kabuki Theatre that saturates the airwaves and minds of Americans without fail.  In no way am I judging, but the foundation for living a positive life of giving and receiving is to identify, accept, learn from it, then move on.  I get disappointed when I see others stuck on a step of the ladder of life.  It’s easier for them to choose taking a step down, than mustering the courage to take a couple of steps up.  One will never have the ability to heal mentally or physically by continuing to subject themselves to the same tragedy that brought upon the initial pain.  A “woe is me” mind is always confined and afraid, yet America thinks it’s “free”.  What an oxymoron, huh?  If they only knew that we bring about our own pain and suffering with every positive or negative action we emit, there’s an equal positive or negative reaction.  Repercussions are only bi-products of one’s actions.  That goes for any country, company, family, group or individual as the example.

At any rate, despite losing my entire Red Rooster Catfish inventory to the power outage, I give thanks for getting an opportunity to share the gift of great food with my Sister, mentor and the regular assortment of Red Rooster Catfish lovers.  I look forward to serving you again………….with a smile.  In essence, the ability to overcome challenges in life do nothing but put me in the mood to give and receive. 

Thanks to all for your support!  I greatly appreciate you!

Catfishianado out!!

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What’s Your Philosophy?

Philosophy is like trying to open a safe with a combination lock; each little adjustment of the dials seem to achieve nothing, only when everything is in place does the door open.

 04 Ain’t Nobody Worryin’

Hello everyone!  Today being Labor Day, I’ve been mentally itching to share and dissect the multiple philosophies coming at me via the numerous tools of mass media.  Being politically aware of the game of power that’s being played at the expense of bread and butter Americans, sometimes you have to wonder what the hell is going on?  Is it really a sink or swim ideology infused in desperation for this country, or is it all a facade?  Thanks to the incitement and fear mongering of mass media, how does a Category 1 hurricane just over a week ago get more attention than a Category 4 hurricane that virtually shut down the entire Gulf Coast years ago?  Manipulation?  Folks, the dumbing down of America is in high gear and on all cylinders.

Conversing with the “older, wiser and experienced heads” during my weekly interactions, the question I pose is, “During the 60’s, if you compare then and now, was it worse, the same or easier, considering the social, political and economic times?”  The consensus usually comes in that despite the Civil Rights Movement, the Vietnam War, assassinations and open discrimination, they weigh in that although it was not easy, it was far more straight-forward in knowing what you had to do with the support and sense of community you had to work with to overcome the distractions of hate and ignorance.  Hmm, interesting.

In 50 years, has America really evolved culturally, socially and politically, or is it just an illusion?  Is it really easier for a 22 year old to come out of college with $100k in debt today than it was to commit oneself to accomplish getting a high school diploma in Little Rock, AR in 1957?  Is the American populous stronger with having to pop a pill for everything from being unable to smell a flower to simply sleeping, when a home remedy was the only and best antidote available 50 years ago?  Think about it.  Is the “I got mine, you need to get yours” mantra superseding the “Are you ok, can I do anything to assist?”

I wanted to share and encourage everyone to identify the philosophy you hold to be true within yourselves, despite the propaganda and vanity that saturates us in this “matrix” that we live in.  As the political silly season has commenced, it’s a great time to experience misinformation, half truths and ideology while exercising your ability to decipher what’s valid.  In essence, truth and goodness doesn’t require one to think………………it’s already there and comes naturally.  However, if you have to think about it, your flame of integrity is either out or being lit and controlled by outside sources.  Take a couple of days to really recognize what’s being told to you, how you’re supposed to act, what you’re to buy, and who’s telling you.  What’s your philosophy?

Catfishianado going deep………………..I’m out!

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Catfishianado Is On One

We must always change, renew and rejuvenate ourselves; otherwise we harden.

 02 – Im On One (Instrumental)

After returning from the “dirty dirty”, I gotta say, what up kinfolk?!  The unexpected getaway did so much for me, I’m now ON ONE………………Another one, that is.

You’d be amazed if you stepped outside of your normal environment and inserted yourself in at least something totally opposite of your comfort zone.  For me, the trip was to surprise my Mother as a belated birthday gift, while also providing support to my Sister, who is meeting cancer head on with faith, positivity and sheer determination.  Love you Sis!

I also shared some rare and unseen experiences with both my Moms and Brother, which I truly cherished.  Getting an opportunity to share a Muscato, beer and margarita with them at Pappadeaux ( was not only a blast, but enlightening to the core.  Secondly, to be on the opposite end of southern hospitality in every sense of the word, was humbling.  With every passing day spent away, I was being refueled with the high octane found only amongst the ingredients of unconditional love from family and quality friends.  VOILA!  I’m on one!

Can’t forget that Texas and Louisiana are ground zero’s for the Grown and Sexy people of the world.  Man, it was so nice to be able to go to an establishment and see nothing but beautiful people of all colors functioning on positive interaction, also known as GROWN FOLKS STYLE!

Now that I’ve returned, my cup is overflowing with love and hospitality, and guess who’s gonna get it?  Wanna see someone on the high beams of happiness and positivity?  Come on down to the Elks Lodge tomorrow for Red Rooster Catfish & Blues!  I promise to take very good care of you!  Again, thanks to my family for showing me a good time, and Mama, thanks for showing me why I love being your son!

It’s now time to get back to work.

Thanks to all…………….Catfishianado out!


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Floating On Patience

There is nothing whatsoever, that is not made easier through acquaintance.  So, through becoming acquainted with small harms, I should learn to patiently accept greater harms.  (Shantideva)

 Float On

Hello everyone!  I hope the world is treating you well!  Friends, everyone needs to take a little time off to reset and calibrate the faculties necessary for a fulfilling life.  Time off could be identified in many dimensions, but ultimately, it comes down to finding minutes, hours, days or weeks to literally “punch out” in order to not only inject much needed self preservation, but to gauge who, what and where you are so you can stay on track with determining how you help yourself and others.

As I stated last week, I’ve been meeting some very interesting people that have not only intrigued me, but inspired as well.  The funny thing when thinking in hindsight is Red Rooster Catfish has been the catalyst in facilitating these engagements.  I try backtracking to determine if I would ever meet this person if I hadn’t embarked on a new journey of  a dream and bringing it to fruition.  Guess what?  I don’t think so!  In essence, this is a gift that continues to give, which in turn compels me to double down and give more back.

At any rate, I’ve been both inspired and tested in my resolve to provide the best Red Rooster Catfish and service I can.  In doing so, I’m sure you can expect that a toll is taken on many of those “faculties” I alluded to earlier.  If I were to ask any of you which would you think would be the most taxing, what would you say?  Physical?  Mental?  Patience?  Perseverance?  Out of the four, I have to admit patience is the one that takes the biggest toll.  In becoming better, I’m actively seeking out the root of this deficiency in order to understand and overcome, so that the spearhead of Red Rooster Catfish is sharp as it can be.  In doing so, I’ve found that there are three characteristics to patience.

  1. Tolerance based on a conscious acceptance of pain and hardship
  2. Tolerance resulting from reflecting on the nature of reality
  3. Tolerance toward injuries or pain from others

Friends, as I look to reflect on these three characteristics while gaining a better perspective on truly implementing patience as a virtue, I’ll be preparing to take a few days off outside of my normal environment.  For those who are on the Red Rooster Catfish text list for immediate updates, you’ll know the days we plan on being out.  Red Rooster Catfish and Brewery provides other updates via Facebook.

Be sure to give us your inputs on @ Red Rooster Catfish.  I’d love to hear what you think!  Again, thanks to everyone for your continued support as the customer base gets larger.  I’m forever grateful and will continue to provide the best catfish and unique sides you’ve ever had.  Just wait until we start implementing beers!  OH BOY!!

Catfishianado out!


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Eyes Opened, Ears On, Mouth Closed

Whatever difficulties or troubles are encountered by men,  a solution, a way to lead to ease and happiness is provided by the Most High.  The solution  or relief does not merely come after the difficulty, it is provided WITH IT.

 11 Track 11

Greetings to all!  After starting the day with a hot tea and gratitude, I felt the need to take a little walk to settle the mind.  Falling into the rhythm of the stroll, I absorbed the various sounds of birds chirping, dogs barking and chimes tingling.  I appreciated the simplicity of things before the masses awaken and expend themselves in the racket of rat racing.

During my walks, I always exercise not only the legs, but mentals as well.  The goal is to completely calm and erase the mind to the point where it becomes a blank slate.  Having conditioned the mind to purge itself of everything up until the moment of now can be very challenging, and I’m thankful I can manage to do so.  Fortunately, I’ve learned to become “a fly on my own wall” by peacefully observing a parade of thoughts that randomly capture the stage and exit left.  One particular thought continued to re-insert itself a few times while I observed and acknowledged its significance………….Service and Assistance to Others

I mentally reiterated the many times I’ve been grateful to receive service and assistance from others as well as my proud moments of being able to do the same.  Going deeper, I remember the times when I’ve felt so honored to assist, and did out of kindness, yet it was taken for granted.

Currently, being the spearhead of something big in Red Rooster Catfish, I sometimes find myself eye to eye and toe to toe with those whose dispositions fit molds of mistrust.  “How can I get in on what you’re doing?”, some would cackle.  “I’d like to collaborate with you on a joint project”, others would affirm.  I’m always open to new opportunities and adventures, but having honed the acute skills of recognizing flakiness and trusting instinct, prevents me from becoming consumed in something that truthfully is just a waste of time.  From there, what are you really fighting for?

Try it sometimes………….

  • Keep your eyes opened wide; absorbing the dichotomies of presentation
  • Keep your ears on and in tune; filtering the rah rah from the real
  • All while your mouth is closed; watch as the magic occurs and a message is received

Catfishianado out!


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The Finest Catfish – Positive Feedback

Patience, persistence, and perseverance.
A little more each day, a little better each day.

05 – The Finest

Greetings all!  I’ll be short today regarding the amount of positive feedback Red Rooster Catfish has been receiving.  While the mission is to serve happiness surrounded by unique infusions of both the old and the new, I’m pleased with the positive feedback.

There have been a few things which have garnered my attention over the past couple of weeks in reference to crossing paths with unique individuals.  First, I’ve been meeting several people who happen to be from Shreveport, Louisiana who somehow end up engaging, and by the end of the conversation, we’ve confirmed that both of us are born and raised from the same location.  What’s funny is the love of Red Rooster Catfish turns out to be the common denominator that brings us together!  I love it!

Secondly, I’ve been meeting numerous amounts of old school, African American vegetarians who have been committed to the cause ranging from 20 to 50 years.  They’re always curious about the catfish, but end up indulging in an order of one of several unique sides of either sweet potato fries, fried okra or spicy fried string beans.  It makes me quite happy when I can provide at least something someone ends up liking and many times loving, especially when interacting with very fickle vegetarians.

On the strategic side of things, I’ve now set a new milestone for my customer base after being entrusted with “regulars” for their weekly catfish and red snapper cravings that only Red Rooster can provide.  I’ve also started looking for representatives in the digital display community to add captivating menu details, specials and sometimes my favorite customers of the week, which can be shared either onsite wherever Red Rooster is, or on the website (   I’ll be sure to keep everyone abreast on all forward motion of additions to the Red Rooster brand that separates us from the cookie cutter establishments in Southern California.

As always, thanks for the continued support as Red Rooster Catfish maintains its focus on becoming the finest catfish and microbrewery location the country has to offer.

Catfishianado out!

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Today is the tomorrow that you worried about yesterday.  Stop worrying and just live, laugh, love and give………TODAY.

08 Umi Says

Greetings friends, and many pleasantries!  The word  “already” is defined in the dictionary as “by this or that time; previously; prior to or at some specified or implied time:  now; so soon; so early”.  Where I’m from,”already” is also synonymous with being done, is currently happening or has previously occurred.  Whatever the definition, the word has been consistently inserting itself on my mental, spiritual and physical path over the past week.

One incident that stood out was during my weekly beer “tricking” expedition.  I came across a homeless man I had seen and talked to before.  His name is Melvin, and although he looked disheveled in appearance, he was sharp as a tack mentally.  He shared with me his 53rd birthday had just past, and despite his condition and situation, “it’s already”.  Now, with me being familiar with the word and its uses and translations in my southern neck of the woods, I immediately asked Melvin where he was from.  Attempting to test my knowledge of tag names for cities, he proudly says, “You tell me………’s about blues and barbecue.”  Without a second thought, I immediately say Memphis, Tennessee.  Confirming the fact that he now knew I could relate to not only where he was from, but him as well, he says again………..”ALREADY, and I ain’t talking about Elvis!”  After laughing and engaging for several more minutes, I belatedly contributed to his birthday with a beer and a little cash in hopes of getting something solid to eat.  Before I walked away, he firmly says me, “No matter what, I’ll never give up.  It ain’t pretty, but I ain’t giving up!”  Three words………IT FELT GOOD.

Everything else aside, already is just what it is.  Here I am conducting mental gymnastics on a daily basis with prioritizing numbers, payments, shipments, logistics, personalities and politics, that I sometimes truly forget how important it is to simplify life.  Although Red Rooster Catfish is gaining traction with hard work, dedication and gratitude, I’ve been slipping just a bit when it comes down to purging and letting go of what happened today, and cleaning/calibrating my antennas for giving my best and being worthy of receiving positivity when a new day arrives.

Live, Laugh, Love, Give.  Thanks for the continued support to everyone and be sure to check out the website……

Almost forgot……………….”ALREADY”.  Catfishianado out!

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Keep On Truckin’ Baby!

 01 – Keep On Truckin

Friends, friends, friends………….Greetings!

Last week was a doozy, ya’ll!  I received my first hard lesson of appreciating contingency plans when Plan A doesn’t quite go as expected.  Nothing as catastrophic as one could imagine, but to Red Rooster Catfish, the lights went out on a dark, moonless night with me holding only one match to strike and lead the way…………….in gale force winds.  (smile)

Earlier in the week, I get a message from my catfish distributor that the quarterly harvest of farmed fresh catfish has dropped from 80 tons to less than 40 due to extreme flooding in the spring and higher temperatures for the summer.  “Ok, aaaaaaaand, how does it affect my bottom line?”, I ask.  Sherri Rosenberg, my hard charging distributing rep informs me that the shipment I was expecting won’t be arriving when planned, and to expect a delay of 10 days.  “Huh?….[gulp]….Are you sure?”, in my attempt at confirming.  “Yes, absolutely sure,” Sherry validates.  Uhhh ohhhhhh.  Now, where’s that backup plan I worked on a couple of months ago?  Hmm, not here….Let me look in this file……Nope…..Here?  Whew!  Found it!! Let’s make some calls!

Long story short…………..Having contingency plans in place for any possible scenarios that could either delay or completely shut down operations, is a must.  Fortunately, everything worked out, albeit somewhat of an initial bumpy road.  In reinforcement of contingency planning, one should also always “keep on truckin” by not allowing obstacles to inhibit forward movement.  Can’t go over it? Go under!  Unable to go around it? Go through it!  There’s always a way, and as long as you’re packing your own parachute on the flight of entrepreneurship, it’s up to you to ensure everything is in place just in case you have to pull that rip cord.

I’d like to give thanks and appreciation to my mentor Allen Maxwell in keeping my mind working on all cylinders relative to costs and thinking out of the box.  Special thanks to my Sister Tomiko Washington for believing in your “Big Brother”.  I love you!  Also, one of my best friends “Big Tip” recently lost his Mother to cancer.  Man, my heart is with you and your family.

I continue to build Red Rooster Catfish one piece of catfish and one happy customer at a time.  Thanks to all for your continued support, and keep on truckin baby!!

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What’s Destiny’s Maiden Name?

11 No One Knows Her Name

Greetings family!  I had another blog that came to me on Thursday I wanted to share, but today I crossed paths with an individual that not only inspired me, but showed the sum total of what it takes to continue on despite obstacles.

Many times, I find myself asking………….What’s next?  What are the requirements?  What will the milestones be to tell me I’m on the right track?  Believe me, being an entrepreneur requires that you always inquire with family, friends and customers regarding how you can “upgrade” your product and the delivery.  Ultimately, it comes down to accomplishing what has been destined for you only if you seek it out with a combination of commitment and consistency.

I’m now fully aware that the road I’ve chosen to travel on has destiny as a preliminary stop on one of many roads pre-selected for me to ride on.  One’s personal hunger for seeking out the best they can become, which in turn parlays into helping others, requires both commitment and faith.  Destiny doesn’t stop after accomplishing one goal; it’s constantly upgraded to provide yet another challenge, another milestone which determines how many you will help and/or influence through your toils.

Today, I had the honor of meeting and engaging with one of only a few original Tuskegee Airmen still living.  Today was his 95th birthday, and I happened to be engaging with someone who happened to be associated with the party that shared the positives.  I couldn’t resist and asked if I could talk to him.  When I asked him, “What gave you the desire to fly missions over Germany for a country that didn’t provide equal rights to you, despite your patriotism?”  He said, “Patriotism was secondary to providing inspiration for myself, my family and those who felt good knowing that we flew.”  Wow………Here’s a man that chose to fly, but was chosen for training in Tuskegee, Alabama.  He took the training and applied it to levels where destiny appeared.  He didn’t know when he was chosen that the particular squadron of an experiment of Tuskegee Airmen would be one of the highest decorated squadrons of WWII.  He didn’t know they wouldn’t lose a single bomber over a Germany bent on protecting the “Fatherland”.  He, along with others cut from the same cloth just acted on the common goal of accomplishing…….Period

Destiny comes only when actively seeked out.  Waiting for it will never provide the fuel needed for manifestation..  Knowing destiny’s maiden name will be something asked only after experiencing it first hand.  Is it faith?  Is it commitment?  Is is endurance?  Is it compassion?  Only those who have achieved will know and can tell.

Thank you Mr. Louis D. Hill for inspiring me on your 95th birthday.  (Not to be confused with another Tuskegee Airman Louie G. Hill/RIP 2007)


Catfishianado Out!

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What If I Was A Plumber?

06 That Day Will Come

After napping well into the afternoon, I found myself up late and watching The Twilight Zone marathon deep into the midnight hour.  When commercial breaks occurred, the advertisement of several plumbing companies bombarded the airwaves.  Mind you, after watching my 6th episode of the “Zone”, I initially began getting a little tired of hearing commercial after commercial of plumbing claims, but commenced to focus on what and how they did the job to separate themselves from the pack.

Hmmm, let me think……………What if I was a plumber?  What would separate my company and clearly distinguish me from the crowd?  Why would customers use me over the others?  Interesting, huh?  Well, this is what I came up with:

1.  All plumbing “experts” advertising on television must have considerable resources due to the costs associated with paying for a 30 second to 1 minute spot.

2.  They’re all bonded and have the required insurance to cover any “issues” created in default relative to Murphy’s Law. (If anything can go wrong, it will)

3.  The experts have all of the necessary equipment needed to troubleshoot and provide solutions to residential and commercial customers.

4.  All need to be able to respond over a 24 hour period.  Most plumbing issues occur in the middle of the night and I sure wouldn’t want to wait until 9 a.m. to start the process for fixing my pipes, would you?

If all of the experts meet the four most important requirements above, what makes one plumber better than the other?  Hmmmm………..crickets chirping

Listen carefully.  After doing a little research while sitting in the bed, I found out that the most popular plumber in San Diego captured that title by offering a standard for sending well groomed and clean plumbers in addition to providing an email or a text message to the customer identifying the name and picture of the plumber responding.  Wow, can you believe that?  So, you mean to tell me a plumber who has been operating in his trade for 20 years that personifies the dirty fingernail, oily clothed, cigar in the mouth “Ed” has now been replaced with a clean, friendly and well organized one despite the fact they can all do the job??  Very interesting!

I’m glad that my vision of an exclusively catfish and micro-brew location for great food and distinctive beer stands alone as I continue to build Red Rooster Catfish and Brewery thought by thought, act by act and brick by brick.

Translation:  It doesn’t matter what you do or how long you’ve been doing it.  When others do the same as you, make an effort to distinguish yourself from being a part of the cookie cutter crowd.  If you follow this simple message, that day will come.  It’s a small world out there! 

What if you were a plumber?

Be sure to check Red Rooster Catfish & Brewery on FaceBook for updates on what, when and where we are!  Don’t forget to follow us on Wednesdays and soon to be Saturdays and Sundays at the Elks Lodge!

Catfishianado out!


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To Those Who Pledged……………Thank You!

06 Catch 22

Greetings friends, and Happy 4th of July to you and yours!

When I started this journey, I promised to share the ups and downs, good and bad, and sweet and sour with you as Red Rooster Catfish keeps on truckin.

Unfortunately, the KickStarter Project didn’t meet the predetermined goal I selected, and has ended.  I could over-analyze why, who did, who didn’t, woe is me, etc., but I truly accept “what is”.  A year ago, I would have scraped my brain in determining why, but today I acknowledge and accept the outcome for whatever reasons as I know I did my best with good intentions.  As one door closes, others surely open up.

I wanted to say THANK YOU to everyone who pledged in addition to those who pledged other items outside of KickStarter.  Although I didn’t raise what I had intended, I feel good knowing there are those who believe in and support what I’m doing with love.  Remember, action is the arch enemy of maybe, might and if.  The synopsis of a catch 22 is quite fitting, but knowing action occurred alleviates regret.

Red Rooster Catfish & Brewery will continue to make forward progress whether along the prescribed route I’ve planned or via the route the Most High has determined I will travel.

Thanks again to everyone!

Time to light the grill……………………………NY Strips

Catfishianado Out!


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Belief and Patience Defined

Success is a process that requires both eyes and all of our patience.  It requires that we let go of our expectations of how the process will work and engage in our task at hand with full might.

10 Believe

Hello friends………..In my readings this week, I came across an African fable that tells of a young boy who traveled for miles to meet with the greatest warrior of the land.  Impressed with the fact that the young boy committed himself and came so far, the Master agreed to meet with him.

“What can I do for you?”, asked the Master Warrior.

“I wish to be your student and become one of the finest swordsmen in the land,” the boy replied.  “How long will it take me?”

“Ten Years at least,” replied the Master Warrior

“Ten years is a long time,” said the boy, somewhat astounded.  “What if I were to practice unrelentingly day and night hour after hour with all my might?”

“Thirty years,” answered his idol.

“How is it that when I say I’ll work harder, you tell me it will take longer?” the student asked confusingly.

“The answer is quite clear”, said the Master.  “When there is one eye fixed on your destination, there is only one eye left with which to find the way”.

Keep both eyes on the prize and exercise patience.

I’m humbled by the success I’m having with Red Rooster Catfish.  Thursday was a blast and thanks to everyone who showed up in addition to the regulars who got a taste of some delicious catfish. Due to taste buds exploding in pure joy during my first outing at the Elks Lodge, I’ve been asked to consistently provide catfish during Blues Night on Wednesdays.  Special thanks go out to Mr. Davis, Eddie G, and Miss Maxine for having me again.

Both eyes are solidly fixed on the dream.  Within me, my eagerness and anticipation will have to take a back seat to patience.

Thanks again to everyone who believes in me.  Despite the notorious one called “EGO”, one can never go it alone.  Mama, I love you!


Catfishiando out!

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Let’s Take a Ride…………..And Get Some Catfish

Ridin High

The car is out back as I take a moment to give a harassing hug to the kitty.  After a high pitched grunt from her, I lock the door and look up while walking to the car and take note that there’s not one cloud in the sky.  Time check…………..It’s about 4:30.  The temperature according to my internal barometers tells me I’m feeling 75 degrees.  Perfect, let’s roll.

I hop on El Cajon Boulevard heading towards the 15 Freeway and after submitting to the requirements of several traffic lights, I take the South entry onto the furlough.  Uh oh……….Traffic!  Dang!  No worries, as it appears to be the usual congestion of driving novices in Southern California who have issues and insecurities with merging.  Geeesh!!  Vrroooooooooom is what I hear from the V6 while my Father comes to mind when remembering when he taught me how to drive.  “Don’t be messin’ around when you get on the freeway Joris!  Git yo ass where you need to be by hitting the gas, then settle in”, is what I vividly recall.   I’m already in the “fast lane”.  Thanks Pops!

Cruising at 70 with the sunroof open, I take in the mountainous terrain from afar and humbly give thanks for such a beautiful day.  I’m coming up on a motorcycle that looks familiar……….Could it be?  Yes!  A Suzuki Hayabusa in black, and looking real good.  I pull up alongside and give the southern version of what’s up with the old school “head nod”.  He returns the favor, then accelerates with ease as he throws up the deuces while pulling away.  Man, I miss my Busa!

Exiting the 15 and getting on the 94 Freeway heading west, I keep my eyes peeled for the 28th Street exit as it can come up on me pretty fast.  30 seconds later, I’m exiting 28th Street and enjoying the curvy right to left turn which results in getting in the lane to turn left.  Left turn made and heading towards Imperial Avenue while noticing how rough and narrow this particular street is.  Despite this, there are numerous homes and apartment dwellings built directly along this very busy street.  After a couple of lights, I’m at the infamous and historic Imperial Avenue and make a right, THEN THE FIRST LEFT on Hensley.  After creeping slowing down maybe half the block and adjacent to #6 Hensley, I look to my right, and there it is……………..Clementine McDuff Elks Lodge #598.

Let’s get out!

This 85 year old building, which once was a Church financed by Mr. George Ramsey, a prominent African American businessman and owner of the historic Douglas Hotel is now an Elks Lodge.  (  Being a history buff, I can only imagine how many people have walked on this street and into this building.  Ahh, the memories!  Enough of that……………..Lets go in.

Walking through the double white doors, I immediately notice the pool table.  Looking to my left, I see a full bar with people from the neighborhood chattering it up and having “one” while enjoying the game on a couple of televisions.   Wow, this place is huge, and reminds me of an old Mason Hall my Grandfather frequented.  Where’s Red Rooster Catfish, I ask?




“Head towards the back young blood!  Head towards the back!”, the older gentleman gestures.  Following instructions, I head towards the back, spot the Red Rooster Catfish banner and wait to order (due to other catfish lovers ahead of me)  It’s finally my turn to get some of this good catfish.


Welcome to Red Rooster Catfish!  What can I get for you?

“Give me the Shreveport Special”, I say……..”We also have the West Coast Special, if you like”, Red Rooster responds.  Really?  What’s that?  The Shreveport comes with sweet potato fries, and the West Coast comes with fried pickles.  Hmm, I’ll go with the home team………………..The Shreveport Special.

After biting into some crispy well seasoned catfish with sweet potato fries, I say to myself, “this IS good”.  Like Mama says, “It’s bucklin”.

See you there tomorrow starting at 4-4:30, and be sure to have a drink and absorb history while you’re there!

Hope you enjoyed the ride!  Catfishianado Out!




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Happy Birthday Red Rooster Catfish!!

02 Southern Stuff

Thirteen months ago, while attending a conference for entrepreneurs in Las Vegas, I said to myself, “I have an idea for selling a product I love, and I’m going to do it!” I kept hearing this voice in my head saying, “Don’t worry, if you continue to believe, act with conviction and do your very best, you’ll succeed.”

After consulting with a great attorney to properly structure the company for incorporation, today marks the one year anniversary and birthday of Red Rooster Catfish.  Over the past 12 months, I’ve learned and experienced so much that as things occur, most of the time I don’t realize the realities of achieving another milestone until I’ve settled down and looked back to see what I’ve done.  There have been goals that have taken longer to accomplish, and some I didn’t accomplish with the first swing of the bat.  Fortunately, the fire in the belly I possess implores me to seek out different routes to achievement.  Trust me, I’ll “get er done” with whatever it takes.

Again, I can’t say thank you enough to everyone who supports the vision I have for delicious catfish combined with a distinct selection of beers, not to mention the Red Rooster branded taps that will make your taste buds say Mmm…………………All while listening to classic soul and Motown.

Remember, we’ve got that Southern stuff you know you like!

Happy Birthday Red Rooster Catfish!

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Red Rooster Catfish Has A Location!!!

01 – Ain’t No Stoppin’ Us Now

Friends, I’m so happy! Let me get directly to the good news………….

Last night, I met with the leadership at one of the oldest Elk’s Lodges in San Diego, and after sharing mutually positive perspectives on what we both do and how we could assist each other, they’ve decided to give Red Rooster Catfish an opportunity to shine while using their facilities to operate in. Thanks and appreciation goes out to Mr. Davis, who just lost his wife last week, and Brother Hall, who happens to be from my hometown of Shreveport, Louisiana! Most importantly, thanks to the Most High for bringing a select group of people together who also believe in this vision I have. I wouldn’t have had this opportunity if they weren’t speaking about Red Rooster Catfish and sharing the dream. Thanks to all of you! I won’t let you down!

For everyone in San Diego on Thursday, June 30th, I want to show my appreciation to all who follow Catfishianado with deliciously fried catfish, sweet potato fries, fried pickles, Hawaiian sweet rolls, and a special sauce made from scratch that’s so good, you’ll jap slap your Moms! (Kidding, but you can slap me if it’s too good) While enjoying the good eats, you’ll also be able to get a glass of wine, a beer, or any cocktail of your choice. It may not be the Four Seasons, but you can still have fun!

Later in the week, I’ll be providing details relative to the start and end times, Elks Lodge’s address, and what you can expect. Red Rooster Catfish is now on Facebook, and the official website of Red Rooster Catfish & Brewery is being created as I write. Almost forgot……………I’ll also be participating at one of several Farmer’s Markets throughout the city as soon as the required licensing and permits have been take care of.

Thanks again, and I’ll be looking forward to you coming to a true, old school “diamond in the rough” location for some tasty Red Rooster Catfish!

Catfishianado out!

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Forced Expectations Appearing Real (FEAR)

11 Jackson Park

After taking a nice, long walk this morning along the edges of beach, I humbled my thoughts to give thanks for such a good week. The impending mental roller coaster ride regarding what I needed to prepare for next steps and milestones quickly inserted itself and decided to knock loudly within the confines of personal expectation. However, after first acknowledging its presence, it was quickly evicted.

No matter how many forward steps one continues to make, there is always someone or something to challenge the validity of such progress. From a Catfishianado perspective, these events initally appear to be an obstacle destined to prevent you from moving in the direction you’ve expected, but after taking a calming approach to understanding what and why, I’ve realized its true mission is to help strengthen you through trial by fire. Don’t get me wrong, it could work either way IF YOU ALLOW IT. For those who are prone to giving up at the first sign of difficulty when seeking to achieve a goal, I can assure you that failure is definitely in your future. In contrast, if you just continue to commit to your goal through action, progress and unlimited potential awaits. The overall root of this post is to let everyone know that we are our own worst enemies. Don’t allow “Forced Expectations Appearing Real” (FEAR) to cloud your ability in achieving what awaits you. Don’t worry about it, JUST ACT!!

My Mother sent me an email this morning that epitomizes everything I’ve shared above. It’s almost as if she’s tuned in and feeling both the joy and tension I receive as I continue to make Red Rooster Catfish & Brewery a reality. Mamas know…………..Trust me, they know.

Good news…….I’ll be working with the leadership at Elks Lodge 598 and hoping to be sharing my love of catfish and great people with not only the post, but all who would be willing to visit in order to get some Red Rooster Specials! In the meantime, I’ll continue to get those specials to a growing clientele every Friday here in San Diego.

Thanks for the love and support!

Happy Fathers Day to both men and a few select women who pull double duty. I love and miss you Pops!!

Catfishianado out!

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Food Protection Manager Certified

07 Kashmir

Hello everyone! Boy, I’ve mashing!! I know I haven’t communicated in almost a couple of weeks, but I’ve been studying and focusing on getting Food Manager Certified, and guess what………………..Catfishianado is officially certified.

What is the certification and what does it mean, you ask? Well, first of all State law requires each food facility to have at least one owner/employee that has passed a state-approved food safety certification exam with safety of the customer as the number one priority. Each certification is applicable to only one facility, and the Food Protection Manager Certification is nationally recognized and accredited. Whew!

In sharing the details regarding this particular journey, I gotta tell you that getting certified can get to be very expensive if you don’t prepare and find the necessary resources to review and understand prior to taking the test. If you don’t pass, it could cost you up to an additional $100 bucks to take it again! Don’t pass, and ANOTHER “c note” is removed from your personal inventory. I’m very thankful to have found the exact resource(s) I needed to accomplish another goal.

Ok, what’s next? I’ve already been frying catfish every Friday and gaining traction with the local catfish loving family. I’ll continue to do that while continuing to seek out additional resources to shore up getting into a location. I’d love to have your support in helping me do so as the return on your pledge or investment will be four fold. Don’t forget to add a little support on the KickStarter Project @

I’m preparing for entry into the summer street fairs and the local farmers market, so keep your ears and eyes on! We’re not cashmere yet, but up and coming.

Thanks for your support!
Catfishianado out!

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Validating the 80/20 Rule

02 Just Gets Better With Time

Greetings everyone! For the past two weeks or so, I’ve been conducting my own personal experiment regarding the 80/20 rule. After coming across it during my readings, I found it to be quite interesting that 80% of the output comes from 20% of the input. The Pareto Principle, or as it is more commonly known, the 80/20 Rule, comes from Vilfredo Pareto, an Italian economist who noticed that 80% of Italy’s wealth was in the hands of 20% of the population.

The key point in this is that most things in life relative to effort, output and reward, are not distributed evenly. With that, I decided to validate my day to day operations to either confirm or deny the 80/20 Rule. This is what I came up with:

– 20% of my input generates 80% of the results I seek to accomplish
– 80% of a task I’ve assigned to myself is done in the first 20% of the time
– 80% of the people I know in business, only 20% get mutually significant time
– 80% of business comes from 20% of my customers
– 20% of the business mail I receive, takes 80% of my time to review

These are just a few I wanted to share, but overall, it holds firm. (For me)
The 80/20 Rule acknowledges the imbalance in effort and results, and allows us to use that imbalance to our advantage, but it doesn’t mean we can write off everything that falls in the non-critical or less-critical 80%. Do you spend 80% of your time with people or issues that only generate a positive return of only 20%? If so, it’s time for a thorough re-evaluation. The key is out of the 80% of people you know, generally only 20% of them are very important to you or your business.

Think about it! If you work to calibrate the 80/20 rule with regards to everything in your life, it just gets better with time. Red Rooster Catfish & Brewery is founded in these principles.

Catfishianado out!

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First Come First Served

02 – Man On the Moon (feat. Young De)

Thanks to Thomas for being the first ever customer of Red Rooster Catfish!

Looking forward to fine tuning all logistics associated with displays, customer interaction and efficiency.

Thanks for your continued support!

I’m gone!

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Red Rooster Catfish Kickstarter Specifics

Hello all!  There seems to be a bit of confusion surrounding the Kickstarter Project of Red Rooster Catfish raising 14k by July 3rd.  Allow me to explain in clarity what the pledge’s are all about, etc.

First of all, Kickstarter is the largest funding platform for creative projects in the world. Every month, tens of thousands of amazing people pledge millions of dollars to projects from the worlds of music, film, art, technology, design, food, publishing and other creative fields.  It’s clearly a new form of commerce and patronage.  Kickstarter cannot be used to fund for charity projects or causes. While there are countless causes worthy of support, Kickstarter believes that creativity deserves its own space.  All projects must offer rewards, which Red Rooster Catfish is doing.   You’ll see that we’re providing rewards specific to each particular pledge.

Now, about the pledges………In Kickstarter, a project must reach its funding goal before time runs out or no money changes hands. Why? It protects everyone involved.  What this means is if you’d like to make a pledge, this is the process………..

  • Select the amount you’d like to pledge (Review the awards RR is offering)
  • Your credit card IS NOT CHARGED unless/until………….
  • Red Rooster Catfish meets or exceeds the goal of 14k by July 3rd
  • If we do not reach our goal, nobody is charged and I’ll have to submit to starting all over again with a different project
  • If the goal is reached by July 3rd, everyone who has pledged will be charged the amount each has decided to pledge.

Remember, if making a pledge today, nothing is charged until both requirements have been met:

  • Red Rooster Catfish has pledges equal to or exceeding 14k
  • Has to be pledged by July 3rd

Thanks in advance for your support, as I’m looking forward to accomplishing this goal!

Catfishianado out!

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Kickstarter Project – Red Rooster Catfish



Thanks again in advance for all of your support.  Here’s the Kickstarter link:

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Red Rooster Catfish: Video Update May 18th 2011

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Catfish Sample (The Beginning)

A groggy introduction to making fried catfish!

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Catfish Sample (The Frying)

Heat is at a temperature of 350 degrees and smelling oh-so-good!

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Fried Catfish Sample (The Finished Product)

Mmmmm, want some?

Definitely coming to a club, wedding, bar mitzvah, bachelor/bachelorette party, street corner, Hari Krishna march or circus NEAR YOU!

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With Faith & Determination………It’s A Sure Thing!

01 – Sure Thing (Main Version)

Greetings and many pleasantries!  I hope everyone is flowing positively with spring as it prepares to move towards summer.  I am!

This week, I’ve been humbled both spiritually and emotionally relative to giving thanks and appreciating those who have assisted me in making Red Rooster Catfish & Brewery a reality.  With every passing day infused with determined action, I see results, and what makes it better is I always take a peek back to reflect on the path taken to get to where I am now.

I think of administrative necessities such as legal support to accounting checks and balances, to social media advisement and facilitation, financial assistance, positive mentors that I tap into from time to time, great people I’ve met, and above all, love, encouragement and a true belief in what I’m doing not just for myself, but for those who I want to help and provide a beacon of guidance and fortitude when in a time of darkness.  Thank You!

The journey continues as I move closer to acquiring the necessary resources for a hard location.  I have a great core team; the supply chain is solid; the product is delicious; all senses are calibrated for maximum effectiveness including the “third eye”; faith is strong, love and support is abound; I’m prepared for success, so LET’S DO THIS!!

Remember, when we run into difficulties, we can trust the universe to supply the answers to the challenges that face us.  Life is much easier, much less of a struggle when we meet it with a smile……and thanks!  When you believe, it’s a sure thing.

Thanks Again to All!  Video and pics to coming soon of the “guerrilla catfish fry”!

Here’s a pic from 1996.  Can you find the rooster in it?  (Irony)

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Inhale…….Take a Deep Breath

08 Inhale

Hello friends!  After all of the planning and preparation, it is now time to shift Red Rooster Catfish into another gear.  I’m excited and would metaphorically picture it as having a massive stove with ten burners.  Three are deep frying my most immediate issues, four are boiling and tenderizing impending matters, with the final three under very low heat and prepared to drop anything into for facilitating a menu and/or plan for.

From here on out, I’ll be randomly inserting myself throughout very thought out locations in San Diego and possibly Los Angeles by conducting “Catfish Fry’s”, guerrilla style.  I’ll get in, drop a few bombs on unsuspecting taste buds for a few hours, then get out.  This is something I’ve always pondered as the “Monkey Mind” would attempt to deter me by randomly throwing doubt about in a losing effort.  Instead of wondering what it would be like to do it, I’ll never know unless I do it, right!  DONE!!

I’ll be sure to keep everyone in the loop via a short video on setup, location, customers, etc.  Catfishianado also has several other projects within the Red Rooster project regarding acquiring an actual location that I’ll share in the next blog, so stay tuned. Almost forgot to mention…….The CashFlow article featuring Red Rooster Catfish as the “Entrepreneur of the Week” is up!  Check us out and shoot back a little feedback!

Ahhhhh, INHALE!!

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1st Video Blog – What’s Happening!!

More to come tomorrow.  (Thursday, May 5th)  Hope you enjoy the video!

What’s Happening!!!

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The Metrics of Money